Christine Shriver

Brands Business Unit

• Build and execute cross-functional end-to-end strategy, P&L, and revenue targets for new product line and TAM launch, anticipated as company’s largest revenue stream by EOY 2025
• Hire and manage business unit GTM teams, inclusive of Enterprise AEs, BDRs, Client Management, Business Intelligence, and Product Implementation
• Launched product line within 3 months of starting, on pace to hit $2.2M in bookings to meet mid-year targets

Marketing

• Build and run marketing company-wide marketing department across all functions
• Reorganized and hired team; implemented goals, systems (SFDC, Hubspot, Asana), optimized budget and ROI tracking within 3 months
• Pacing 125% to opportunity goal, 100% to closed-won opportunity goal mid year (50% of all closed-won sales opportunities)

• Built and grew operational functions, systems, and processes across the revenue organization to scale business from Series B through successful nine-figure acquisition
• Oversaw an organization of 45+ employees across SMB Sales, Enterprise Sales, Channel Sales, Marketing, Business Intelligence, and Revenue Operations within a two-sided SaaS/data business
• Scaled ARR from $8.2M to $18M in
• Doubled Enterprise pipeline within two quarters in role, consistently remained at 4x coverage per quarter every quarter.
• Turned around underperforming Retail sales organization to achieve plan in 2022
• Rolled out RevOps, MEDDIC, Enterprise Salesforce, and relaunched Retail Salesforce

• Stood up marketing function across systems, team and programs in 6 months; oversaw pricing, legal and contracts for company
• Launched revenue-generating, multi-channel demand generation programs across two-sided business (Retail + Enterprise) amidst building team
• Sourced over 20% of Enterprise new logo ARR across limited target account base, influenced 89% of closed won new logo ARR
• Doubled marketing attributed revenue across SMB segment
• Relaunched pricing strategy, resulting in average ARR increase of 169% for renewal & renegotiated contracts.

• Full ownership of multi-touch national, regional and industry demand generation programs across market segmentation, strategy, execution, promotions, budget, sales training and reporting
• Launched and managed 25+ programs across all digital channels representing 1M+ in budget
• Increased marketing-driven closed won revenue 455% YoY in 2017 with a 774% ROI
• Took over channel program mid-2017 and subsequently increased marketing attributed leads 75% YoY, closed won opportunities by 194%, resulting in 1,432% increase in closed won revenue.

• Served as technical SME for media and network verticals; developed and executed GTM strategies, inclusive of market segmentation, digital and event marketing, and reporting
• Ownership of marketing relationships with strategic accounts
• Managed the marketing launch and strategy of CoreSite’s first channel/partner marketing program
• Recipient of CEO’s 2016 annual “High Impact Award” (one of five recipients companywide).

• Developed best in class marketing strategy, messaging, core collateral and demand generation for 25+ B2B voice and data product lines
• Product launches: management and execution of 20+ global go-to-market launches across all phases of strategy creation, execution, and reporting and tracking
• American Marketing Association 2011 Grand Prize for Online Marketing; CMO quarterly high performer award