CHRISTINE D SNOW
Gorham,ME
Summary
Prepaid expert with experience in designing and executing revenue generating growth strategies and managing high performing teams that deliver exceptional results. Ecommerce enthusiast who thrives in fast paced and high impact environments.
Overview
15
15
years of professional experience
Work History
Bolt Financial, Head of Global Account
Forever 21
12.2022 - Current
- Bolt is a fast-moving FinTech start-up that provides best in class checkout experiences and multi-million shopper network for fortune 1000 eComm retailers
- Reporting to the CTO, responsible for high performing, multi-segmented Business Development Team, with $30B annual GMV and generating $2B ARR
- Partner deeply with Product, Marketing, and Sales, to design and execute effective go to market strategies, driving adoption and loyalty with both Merchants and their Shoppers
- Established regular feedback loop with Product and Eng teams and influence technical roadmap decisions with the clients and shoppers’ best interest
- Guided Merchants roadmaps and performance through in-depth program analysis and competitive landscape, quarterly account plans, and event strategy
- Serve as Execute Sponsor both internally with Partnerships, Marketing, Sales and Product, as well as externally with C-Suite across strategic Merchants and their key stakeholders/leaders
- Increased Net Revenue by $22M in 2023 by coaching team on strategic negotiations and contract renewals
- Typical client stakeholders are C-suite
- Client base includes Saks off 5th, Hanes, Revolve, , Lucky Brand Jeans, Solo Stove, Fanatics, Rossignol and more.
Director
08.2021 - 12.2022
Sr. Manager
Blackhawk Network Inc
Pleasanton, CA
08.2017 - 08.2021
- Blackhawk Network provides SaaS platforms for gift card programs in store, online, and 3rd party
- Here I partnered with external executive teams to design loyalty and promotional campaigns, drive revenue growth and negotiate contract renewals
- I also established a customer success operations team, improved inventory monitoring plans, designed new top-tier account management strategy, and created tiered client segments
- Client base includes Starbucks, The Home Depot, Best Buy, Dick's Sporting Goods, MGM Grand and more.
Client Relations Senior Manager
CashStar, Inc
Portland, ME
01.2016 - 08.2017
- As part of a leading global prepaid and incentive SAAS company, my role was to help our key accounts grow their gift card and loyalty business through digital product offering and marketing, successfully delivering 21% incremental growth
- Clients include Costco, Best Buy, J.C
- Penney, Dick's Sporting Goods, Ulta Beauty, Dunkin Brands, Hotels.com, and more.
Client Relations Manager
09.2013 - 01.2016
- Provided tactical direction and big picture consulting to Fortune 500 retailers to assist in building out annual product and marketing plans to increase overall revenue, traffic, and drive acquisition
- In this role, I grew my account base revenue by 70% through product upsell, product placement and strategic marketing.
Marketing Program Manager
Staples, Inc
Framingham, MA
09.2012 - 08.2013
- Expanded $50M Staples Gift Card Program with $4M marketing P&L, and successfully delivered double digit sales growth
- Launched new Partnership & Affiliate Marketing program and served on a Steering Committee that transformed Staples.com and Staples Retail into a single Omni-channel business
- Managed relationships with internal stakeholders, including creative, retail ops, and external vendors (BHN/CashStar/Incomm/SVS).
Product Marketing Specialist
09.2011 - 09.2012
- Supported the planning and execution of Staples Gift Card marketing programs, B2B advertising, 3rd party partners, online and retail promotions
- Managed vendor relations, cross channeling marketing, and $1M operating budget.
Email Marketing Specialist
02.2011 - 09.2011
- Supported merchandising, marketing, and promotional teams to develop email campaigns that reached 18M business and consumers weekly and lead to $180M sales annually
- Lead efforts to develop personalization functionalities, including customer segmenting and lifecycle trigger campaigns.
Top Client Account Manager
02.2010 - 02.2011
- Responsible for managing, sourcing, and targeting new small business clients, while developing relationships that lead to incremental revenue for Staples, incorporating brand image into all marketing communications.
Alumni Relations
Nichols College
Dudley, MA
01.2009 - 12.2009
- Supported the Director in planning and executing successful Alumni events, executing outreach campaigns to drive engagement and reconnecting lost Alumni to their alma mater.
Founding
- Member of Bolt’s Customer Experience org, building, and scaling a multibillion-dollar business function from scratch
- Built best-in-class strategic Business Development team, focused on loyalty and site conversion optimization tactics that increases adoption of Bolt’s product offering
- Designed multi-segment team to hyper focus in specific Merchant size, industry and impact
- Established a highly functioning Executive Sponsorship Program, that lead to increased client retention and engagement levels
- Recruit, train, and directly coach and manage a team of senior-level success managers, developing their strategic skillsets for career development.
Education
B.S.B.A - General Business
Nichols College
2009
Timeline
Bolt Financial, Head of Global Account
Forever 21
12.2022 - Current
Director
08.2021 - 12.2022
Sr. Manager
Blackhawk Network Inc
08.2017 - 08.2021
Client Relations Senior Manager
CashStar, Inc
01.2016 - 08.2017
Client Relations Manager
09.2013 - 01.2016
Marketing Program Manager
Staples, Inc
09.2012 - 08.2013
Product Marketing Specialist
09.2011 - 09.2012
Email Marketing Specialist
02.2011 - 09.2011
Top Client Account Manager
02.2010 - 02.2011
Alumni Relations
Nichols College
01.2009 - 12.2009
Founding
B.S.B.A - General Business
Nichols College