CHRISTINE VITALE
MASSAPEQUA,NY
Summary
Dynamic sales leader with a proven track record at WEAVER APPAREL, driving over 110% business growth. Expert in strategic planning and negotiation, leveraging skills in Excel and team collaboration to enhance profitability and market share. Adept at building strong relationships with major retailers while delivering innovative merchandising solutions.
Overview
27
27
years of professional experience
Work History
Vice President Of Sales & Merchandising
WEAVER APPAREL- DOTTI
07.2023 - Current
- Responsible for all overall business for DOTTI and PL Sales and Merchandising
- Grew business over 110% in first year
- Brought in all major department stores to the company
- Work with all sectors of the market from Bloomingdales-CATO
- Manage ecommerce site.
- Manage Sales Team and Design Team of 15
- Created private label program for Cato,Liverpool, Belk, Bealls,, Ross and Burlington
- Analyze selling to support design in building best assortment in category based on price.
- Partner with design and production on costing new lines to ensure product meets customer IMU and our internal margins.
- Negotiate seasonal volume, door plans, advertising COOP agreements and strategic alliances.
- Execute retail calendars, manage inventory, track markdowns, and verify profitability.
Director of Sales & New Business Development
SWIM USA- FASHION BRANDS
05.2022 - 07.2023
- Managed 3 brands sold to multiple major retailers and 2 Private Label Accounts
- Partnered with President on strategic plans to establish top line growth objectives by brand.
- Coordinated photoshoots with marketing for respective accounts, built marketing calendar based on customer due dates.
- Ensured all edis were received 3 weeks prior to ship.
- Lead all GM conversations with respective accounts.
- Adhered to order due date by submitting all account projections to CFO for total brand roll up
Director of Sales
Fleet Street LTD - RACHEL Rachel Roy, Gloria Vanderbilt Swim
New York, USA
11.2017 - 05.2022
- Responsible for managing key accounts (Macys, Walmart Saks Fifth Avenue, Bloomingdales, Costco US and International, and Amazon)
- Identify and close new business and growing the pipeline.
- Partner with design and merchandising in developing new collections.
- Develop and negotiate pricing and margin requirements.
- Present strategies seasonally to licensors and created monthly sales recaps for them.
- Develop assortment and sales strategies for our Pl program.
- Strategize to build a strong replenishment business with each account.
- Create planograms for each account based on their OTB and previous sales history.
- Engage top management of all accounts into interesting collaborations with the brand and the designer.
- Responsible for line development and planning (style, color, print and fabric selection as well as costing)
- Manage marketing and PR requests.
Vice President of Sales
INGEAR SWIMWEAR- JESSICA SIMPSON, TRUE RELIGION
New York, USA
01.2007 - 01.2017
- Launched and Facilitated Jessica Simpson Swimwear into all Major Department Stores
- Developed and presented exclusive product for Dillard's.
- Partnered with merchandising, design, and planning on editing styles and color, as well as forecasting production.
- Accounts include all Federated, Dillard's, Nordstrom and Saks Fifth Avenue, Boscov's, Belk
- Presented strategies seasonally to senior division merchants and buyers for their consensus and execution.
- Negotiate seasonal volume, door plans, advertising COOP agreements and strategic alliances.
- Present strategies, business plans and product lines to The Simpsons for approvals.
Brand Manager
CALVIN KLEIN SWIMWEAR- WOMEN'S / WARNACO INC.
New York, USA
01.2004 - 01.2007
- Manage $10 million business.
- Accounts include all of Macys, Dillard's, Neiman Marcus, Bloomingdales, Nordstrom, Saks Fifth Avenue
- Increased market share by 15% by conceptualizing and developing the brand
- Forecast projections, analyze sales, and generate reorders.
- Present strategies, business plans and product lines to Calvin Klein Inc. for approval.
- Implement sales plans for strategic growth and increased market share.
- Hired planning analysts and customer service for retail sales management.
Swimwear & Petite Dress Buyer
BLOOMINGDALES
New York, USA
01.1999 - 01.2004
- Responsible for $14 million swimwear and petite dresses worked on corporate strategy (vendor and classification plans, growth opportunities
- Oversaw seasonal plans, vendor negotiations, store assortments, markdown management, advertising pagination and profitability.
- Grew the business 30% in one year from buying regionally to better accommodate customer needs and improved.
- Margin increase of 2.5 points in one year.
- Developed visual presentation guidelines for the stores to support seasonal strategies.
- Prepared and analyzed store selling to grow business by identifying key items and turning them into business drivers.
- Worked closely with all stores on each assortment based on regions and selling feedback from the associates.
- Narrowed vendor structure and reorganized selling floor presentation to facilitate shopping by lifestyle and fit.
- Developed color coded visual package to support this merchandising initiative.
Education
BS - Fashion Buying & Merchandising
Fashion Institute of Technology
New YorkSkills
- MS Word
- Excel
- Power Point
- Retail Link
- Ebiz
References
Furnished upon request.
Timeline
Vice President Of Sales & Merchandising
WEAVER APPAREL- DOTTI
07.2023 - Current
Director of Sales & New Business Development
SWIM USA- FASHION BRANDS
05.2022 - 07.2023
Director of Sales
Fleet Street LTD - RACHEL Rachel Roy, Gloria Vanderbilt Swim
11.2017 - 05.2022
Vice President of Sales
INGEAR SWIMWEAR- JESSICA SIMPSON, TRUE RELIGION
01.2007 - 01.2017
Brand Manager
CALVIN KLEIN SWIMWEAR- WOMEN'S / WARNACO INC.
01.2004 - 01.2007
Swimwear & Petite Dress Buyer
BLOOMINGDALES
01.1999 - 01.2004
BS - Fashion Buying & Merchandising
Fashion Institute of Technology