Christine Winters
Cleveland,OH
Summary
Experienced Communications and Administrative Manager offering a record of success in orchestrating engagement and communications strategies, reaching KPIs, leading strategic planning, and delivering quality projects within scope. Skilled in driving actionable plans, providing diplomatic leadership, and using emotional intelligence to cultivate healthy, productive working relationships with coworkers and stakeholders.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Communications Manager
Fairmount Presbyterian Church
01.2021 - Current
- Provided leadership and direction for all digital and written communications of Fairmount Presbyterian Church, promoting church's ministry and missions in creative ways, by analyzing performance and market data to inform strategic decisions
- Managing internal communication by establishing data storage and collaboration protocols, G-Suite administration, and CRM system administration
- Executed digital church programs and operations during COVID-19, maintained the engagement of membership and community by establishing digital infrastructure
- Addressed technological needs of staff, and licensing of digital content use
- Aligning social media presence using branding and trending ideas resulting in a 300% Facebook reach increase, Instagram reach growth of 18%, and doubling of YouTube Views (2020-2023); Achieved 2022 Constant Contact Open Rates of 57% vs
- 13% industry average
- Evaluated communications platform effectiveness to determine ROI.
Office Manager
Fairmount Presbyterian Church
01.2012 - 01.2021
- Supported ongoing ministry growth projects in adherence to scope, timeline and within budget with utmost quality while improving operational processes and communication
- Increased community engagement gearing content toward targeted audiences and addressing membership concerns
- Streamlined communications to over 600 members and prioritized communication within congregation and local community
- Mobilized internal teams by providing comprehensive training and aligning them to become key contributors
- Accountable for conceptualization and management of website editorial pieces and content
- Developed project management plans for over 50+ congregational events, including 100th Anniversary of Fairmount Presbyterian Church, through project management experience
- Facilitated smooth transition into use of new CRM system, which reduced printing and postage costs, systemized engagement tracking, and allowed staff to work more cohesively
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
Grants Assistant
YMCA OF Greater Cincinnati
01.2008 - 01.2011
- Enhanced quality of after-school care programs by aiding senior management with program development and executing in-depth training for over 90 volunteers
- Responsible for launch and execution of local, state and national advocacy events
- Maintained performance metrics for 28 locations hosting after-school and mentorship programs used to evaluate program quality
- Fostered deep understanding of all government requirements and enforced compliance.
Sales and Marketing Representative
Warner, Elektra, Atlantic Corporation
01.1999 - 01.2007
- Cultivated profitable relationships with 10 regional sales accounts through understanding of their target customer and local market position, increasing WEA market share within territory
- Partnered with National Retail Account Managers as local sales liaison, ensuring product visibility, appropriate inventory, and adherence to point-of-sale programs
- Oversaw product shipping, delivery logistics, and managed account payables
- Planned and executed local promotional events for WEA Corp artists including in-store appearances, artist meet-and-greets, concerts, and media appearances
- Implemented account-specific catalog and new release sales incentive programs, providing added value and additional revenue for accounts
- Monitored and reported on sales performance metrics to inform decision making
- Innovator Award 2006, Energizer Award 2005, Leadership Award 2004.
Education
Bachelor of Science - Business Administration and Marketing
The Ohio State University
Skills
- Project Planning
- Leading with Empathy
- Cross Cultural Communication
- Business Process Re-Engineering
- Customer Relationship Management
- Verbal, Written, and Digital Communication
- Analytic Monitoring
- Website Management
- Social Media Administration
- Sales Proficiency
- Public Engagement
- Social Media Account Administration
Certification
- Certified Associate of Project Management - CAPM
- Social Media Management, Coursera
Additional Information
- 2023 Marketing Committee Chair, Walk to End Alzheimer's, Alzheimer's Association, Cleveland, OH
- 2023 Programs Team Event Volunteer, Northeast Ohio Project Management Institute Chapter
Timeline
Communications Manager
Fairmount Presbyterian Church
01.2021 - Current
Office Manager
Fairmount Presbyterian Church
01.2012 - 01.2021
Grants Assistant
YMCA OF Greater Cincinnati
01.2008 - 01.2011
Sales and Marketing Representative
Warner, Elektra, Atlantic Corporation
01.1999 - 01.2007
Bachelor of Science - Business Administration and Marketing
The Ohio State University
- Certified Associate of Project Management - CAPM
- Social Media Management, Coursera
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