Christine Yarde
Kew Gardens,United States
Summary
Experienced copywriter with a background in inclusive fashion, offering seven years of expertise. Achieved success in creating captivating and SEO-optimized content for web, email, print, and social media platforms. Proficient in meeting deadlines and collaborating with cross-functional teams to elevate brand voice and improve marketing materials.
Overview
7
7
years of professional experience
Work History
Content Editor
Full Beauty Brands
06.2024 - Current
- Participates in copy development from editorial to product copy, print and digital ,working at all stages from design integration to copy release
- Establish and implemented workflows to streamline editing processes.
- Select relevant images to accompany content for maximum impact.
- Research topics to create accurate and engaging content.
- Executes seasonal content direction with a thorough understanding of product offering
- Contributes to story development and product curation in merchant turnover meetings and creative reviews
- Crafts effective messages that combine emotion and promotion and successfully meet marketing and merchandising objectives
- Work closely with Merch/E-Comm teams to ensure all copy deadlines are met for publishing new product copy to the website.
- Consult with SEO Manager quarterly to ensure best practices are being implemented for SEO copy content.
- Writes web copy including site updates, email campaigns and digital advertising
- Writes copy pertaining Marketing, Public Relations, and all Social Media assets
- Develops and maintains SEO copy enhancement for editorial and product copy
- Continually assesses product copy to ensure the most relevant and brand-building content
- Ensures copy accuracy as related to brand guides
Copywriter
Dia & Co
01.2020 - 02.2024
- Crafted compelling cross-platform copy for diverse audiences
- Ensured brand voice consistency and developed concepts
- Achieved 50%+ open rates through impactful email subject lines
- Produced clear, SEO-optimized product copy for web
- Met strict deadlines for new product content alongside cross-functional teams
- Assisted in concepting marketing campaigns catering to target audience needs
- Led inclusive fashion training for Madewell partnership, impacting 50+ associates
- Managed company blog, writing 3-4 SEO-optimized articles weekly
- Analyzed audience metrics, driving strategic content improvements
- Successfully trained, supervised, and edited freelance/part-time copywriters.
- Customized brand message to reach and capture target audience interest and drive engagement.
Assistant Manager of Merchandising
Dia & Co
01.2018 - 01.2020
- Executed seasonal product assortments with precision
- Proficiently managed samples, POs, and invoices, ensuring seamless communication with key partners
- Tracked product portfolio performance and implemented strategies for underperforming styles
- Led Product Photography Specialists, maintaining alignment with brand guidelines
- Approved styling choices for cohesive and on-brand visuals
- Proactively identified areas for improvement, referencing industry standards for optimization.
Education
Theatre Performance -
The City College of New York
NEW YORK, NY01.2013
Skills
- Versatile
- Team Player
- Content Creation and Editing
- Content Development
- Headline Writing
- Strategic Content Planning
- Adobe Systems
Blog Articles
I utilized my expertise in inclusive fashion to create empowering content driving engagement with target audiences.
- Hey, Reality TV, Why Aren't There More Plus-Size Dating Contestants?, https://www.dia.com/blog/know/plus-size-women-on-reality-tv/
- The Best Plus-Size Swimsuits for Every Body Type, https://www.dia.com/blog/fashion/plus-size-swimwear-for-body-type/
- 2023 Holiday Lookbook, https://www.dia.com/blog/fashion/2023-plus-size-holiday-lookbook-by-dia-co/
Timeline
Content Editor
Full Beauty Brands
06.2024 - Current
Copywriter
Dia & Co
01.2020 - 02.2024
Assistant Manager of Merchandising
Dia & Co
01.2018 - 01.2020
Theatre Performance -
The City College of New York
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