Christine (Chris) Beck-McKay

• Managed day-to-day business operations.
• Developed and maintained strong relationships with customers, resulting in repeat business and referrals.
• Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability. Managed financial aspects of the business to enhance profitability.
• Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
• Implemented marketing strategies to increase brand awareness and attract new customers.
• Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
• Assisted in recruiting, hiring and training of team members. Worked to ensure employee loyalty and lower turnover.
• Hired, trained and motivated employees to perform daily business functions to ensure great customer service and operations.

• Built strong relationships with suppliers while serving on the Advertising Co-Op purchasing committee and helped get prices lowered for all dairy products to about the average price for the rest of the country which was a huge savings for the local franchisee.
• Improved overall customer experience by consistently delivering exceptional service and promptly addressing any issues or concerns.
• Increased franchise revenue by implementing effective marketing strategies and promoting customer loyalty programs. I was the Marketing Co-Op President for the local advertising Co-op of approximately 20 franchisees. Mark and I took initially 6 very unprofitable McDonald's Restaurants in the Salt Lake area and consistently had the best profitability of the restaurants in the area.
• Trained and guided team members to maintain high productivity and performance metrics. Our personal follow up allowed us to maintain high standards while also allowing us to give recognition to those employees doing a great job. We had great team members who excelled at their jobs and we were successful because of them.
• Enhanced employee satisfaction with comprehensive training programs and regular performance evaluations.
• Served on the National Operator Leadership Council to give input to McDonald's top management.
• Served as President of the Women's Operator Network representing approximately 400 women owner/operators for 4 years.
• Served on the National Advertising Board (OPNAD, Operator National Advertising Board) giving input to the national advertising Agency and to McDonald's National Marketing Team.
• Our McDonald's Restaurant hosted a major McDonald's program for the 2002 Olympics which McDonald's was a major sponsor of.

Responsible for all aspects of restaurant success for up to 6 corporate owned McDonald's Restaurants from store operations, training and ensuring on-going restaurant profitability and sales growth.

• Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills. Worked with the General Manager of each restaurant I supervised to ensure on going hiring, training and mentoring with emphasis on operations and profitability.
• Responsible for organizing and putting on training classes for corporate and franchisee manager, trainees and assistant managers in Oregon.
• Was awarded the McDonald's National Training Award, The Alpha Award, as one of three outstanding Training Consultants in the United States McDonald's System.

• Responsible for all aspects of restaurant operations including but not limited to: hiring, training, performance reviews, operations, profitability, ordering and scheduling all shifts. My main focus was, as with the restaurants we eventually owned as franchisees was people, operations, sales and profits.