Christine Goldsberry

Regional Trainer

Field Advisory Board Member

Developed and implemented sales strategies to increase market share for launch of first and only RETT Syndrome treatment DAYBUE.

Charged with educating Pediatric Neurologists and RETT Syndrome clinics within the NY, NJ CT markets

Conducted training sessions for new staff members on product knowledge and customer service skills.

Managed the development of long-term relationships with key customers.

Analyzed customer data to identify trends in buying behavior and preferences.

Maintained detailed records of sales activities, including daily call reports, weekly forecasts, and monthly performance metrics.

Regional Trainer 2022-2023

Sales Award 2020/2021

RNA Award 2019, 2020, 2021

Achieved Sales Kicker Award Q1,2,3 2020 Q1 2021

Responsible for selling Emflaza to Pediatric and Adult Neurologists and Neuro-muscular/Movement Disorder doctors within the Rare/Ultra Rare Disease market of the NY, NJ, MD, VA for Duchenne Muscular Dystrophy community of patients. Maintained strong understanding of competitors mission, offerings and presence in assigned territory. Supported sales management in pilot program to optimize business development-Increased sales by 15% within first quarter by initiating a direct strategy to gain access to accounts and clinicians. Improved customer confidence and recovered previous year sales losses due to coverage within territory with gain in patient compliance over 90% YTD and achieving 120% to goal by building and renewing customer relationships to define market opportunities. Reached out to accounts frequently to measure satisfaction and increase revenue. Generated new accounts by implementing effective networking and content marketing strategies. Achieved client loyalty through consistent quality, productivity, service and proactive management. Increased revenue by obtaining and securing new accounts, while providing value-added services and educational programs for DMD patients as well as to existing clients- working with specialty pharmacy and utilizing a cross-functional account approach to selling. Patient centric sales approach aligned with assistance of Case Management and Medical teams to provide resources to all clinicians and patients.

Educated Lipid Specialists, cardiologists, endocrinologists and gastroenterologist at hospitals and physician offices to provide information on Familial Chylomicronemia Syndrome disease state awareness. Charged with building market for Waylivra by building awareness of the phenotypical diagnoses criteria for FCS and educating on the appropriate patient type. Worked closely to enhance the knowledge of patient resources and act a clinical liaison between the office staff and FCSFOCUS.com. Coordinated FCS disease state educational programs for physicians and other clinical staff within the hospital setting. Inputted information from customer calls and onsite service visits into the company's system using Salesforce CRM. Planned and executed training sessions for the entire sales organization at POA meetings. Successfully Led and motivated the Northeast Team as the lead trainer and clinical specialist- continuing to develop best practices and bolster the FCS disease state awareness of the team. Responsible for implementing all business-building and relationship-building expectations with NY AND NJ assigned accounts and customers.

Rare Disease Manager- Neuro/Pediatrics/CardioPulm /Physiatrist's

Achieve assigned sales objectives in a compliant manner. Clearly understand and implement goals of the marketing plan and attain sales/patient objectives for assigned products on a monthly, quarterly and/or yearly basis. Work in a matrix environment encompassing Patient Access providers and Medical Science Liaisons. Create business partnerships with customers by meeting regularly with targeted physicians and staff within assigned geography to understand their needs and discuss ways Marathon products can meet their identified needs. Identify key treatment centers and facilitate cross-collaboration between treatment centers and their stakeholders to optimize patient care. Develop and leverage relationships with all applicable patient and DMD focused advocacy groups.

Field mentor

Sales Award Fast Start 2015

Clinical Trainer

Field Advisory Board Member

Marketing “SMART TEAM” member

Successfully covering multiple states to execute brand promotion to insure customer buy in to benefits of Lomitapide (HOFH) and Metreleptin (Self Injectable for GL/AGL) close for use in Rare disease market•Responsible for finding HOFH patients with a phenotypical diagnoses of this genetic disorder•Work as a liaison to company resources (IE. COMPASS, Patient Engagement, Reimbursement support) to insure each and every patient has any and all barriers for use cleared and solved (interface with REMs program, etc.).•Execute territory and account plans to insure increased access, growing awareness and market penetration for Lomitapide and Metreleptin •Work with company partners such as Medical Affairs to ensure exceptional customer and patient advocate responsiveness and service• •Build and extend business relationships with key customers and influential thought leaders in NJ/NY market.

Regional Trainer- 2012-2013

Pinnacle Award Winner- 2013

Fast Start Regional Sales Award- 2011, 2012

Regional Sales Blitz Award-2012, 2013

Journal Club President- 2012, 2013

“G” Thanks Award Recipient - 2010, 2011, 2013

Consistent performer within the top 10% of Institutional Sales Team- covering NJ, Philadelphia North and NY territories•Utilize a level of product and therapeutic disease state knowledge to promote the appropriate use of Ranexa to Interventional and Clinical Cardiologists.

•Build and extend business relationships with key customers and influential thought leaders in NJ/NY market. •Assist in the identification and resolution of issues and opportunities within hospitals and healthcare professional practices. •Work cooperatively with Medical Science Liaisons, National Account Managers, Marketing, and Sales Management.

Journal Club President – 2009-10 *launched program Excellence in Training Award May 2008 Sales Recognition Award, 2008Q1/Q3-2009 Q1/Q2

NJ Territory Manager/Account Executive Hospital based sales of MCOT- Mobile Cardiac Outpatient Telemetry systems Responsible for hospital based, and office sales within Central NJ and Southern NJ-calling on cardiology, neurology, cardiac surgery, and internal medicine physicians•Successfully growing business within territory within 6 months to top producing geographic area for company- exceeding plan for MCOT services•Responsible for promoting CardioNet mobile outpatient cardiac telemetry

Team Clinical Trainer, 2005, 2006, 2007, 2008

All Purpose Player Award (Presidents Club) 2007, 2008

Sales Excellence Award, 2007, 2008, 2009

Directors’ Choice Award for Sales & Tenacity, 2007, 2008

Top Sales Award, Boxes over Goal Leader, 2007

Journal Club President 2008

Most Valuable Player Award 2003

Rookie Salesperson of the Year 2001

Journal Club President, responsibilities include: Coordinate clinical JC’s for team to discuss and train on new journal articles pertaining to Angiomax/Cleviprex or the competitor drugs, provide Q&A sessions for the team -within the top 10% of sales team•Obtained Cleviprex, a new calcium channel blocker, formulary approval at Robert Wood Johnson University Hospital within 2 months of launch of the product.•Northeast Trainer, responsibilities include: Assisting in the hiring/interviewing of new reps, training new hires via field trips and observation days, as well as conducting testing and in-service observations.•Obtained formulary approval in 100% of targeted accounts for Angiomax.

Provided customers with exceptional research and clinical trial data to support product effectiveness and safety. Served as primary contact for named accounts encompassing account management and sales responsibilities. Increased product and brand awareness of Mevacor and Zocor by marketing to local hospital labs, pediatricians and primary care providers. Increased value to clients through product knowledge.

Directed advertising media featured in four national affiliate marketing campaigns for the satellite television broadcast. Coordinated all marketing strategy meetings for new campaigns for satellite business.