Christine L. Adams
Fargo,ND
Summary
Strategic, creative and goal-oriented Marketing and Communications professional. Collaborative leader with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Dedicated to applying training, voice of customer and morale-building abilities to enhance employee engagement and boost performance.
Overview
28
28
years of professional experience
Work History
Leadership Communications Manager
Boston Scientific
01.2023 - Current
- Define, manage, and execute executive internal and external communication strategy.
- Through leadership voice, inspire and mobilize the U.S. Sales Force to achieve success.
- Lead development of yearly sales theme to foster collaboration and culture.
- Support a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Facilitate successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
- Proven ability to develop and implement creative solutions to complex problems.
Internal Communications Manager
Boston Scientific
05.2022 - 01.2023
- Develop and implement communication strategies based on defined business objectives.
- Maintain active and clear communication across three divisions and four sales leaders.
- Devise strategies to improve communication process and platforms.
- Mentor and Manager communication specialist team.
Strategic Sales Communication Lead
Boston Scientific
07.2016 - 05.2022
- Streamlined internal communications processes for improved cross-functional collaboration and efficiency.
- Developed and managed Internal Communication platform & cross-functional content process
- Facilitate stakeholder alignment for optimal success and prioritization.
- Strategic support of and execution of quarterly Plan of Action Sales meetings to align marketing strategy with field execution.
Area Marketing Manager
Boston Scientific
08.2013 - 01.2016
- Aligned Sales & Marketing to grow U.S. Interventional Cardiology revenue through strategic commercial execution, innovative pricing strategies, impactful programs, and expansive cross-functional collaboration.
- Successfully managed multiple product lines, coordinating launch timelines and marketing efforts to ensure a cohesive brand experience across all offerings.
- Built strong field and customer relationships to support strategic and tactical marketing plans for the region.
Principle Product Manager
Boston Scientific
04.2008 - 01.2016
- Increased product adoption by developing and implementing effective marketing strategies.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Demonstrated leadership skills in managing projects from concept to completion.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Developed and executed specialty customer programs designed to showcase technology pipeline and partnerships.
- Collaborate with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Managed Sales Training program to align marketing messages with sales strategies (quarterly)
- Oversaw content development to ensure a cadence that builds toward defined business objectives.
- Crafted and delivered presentations designed specific to the adult learner.
- Performed on-going analytics to assess meeting and communication effectiveness.
- Created & Executed Communication Strategy Define/Manage Metrics & Process for continual program improvement.
- Partnered with Global Marketing, Meetings, Events or overall meeting execution excellence.
- Managed cross functional program budget.
Senior Marketing Communications Manager
Boston Scientific
08.2005 - 04.2008
- Worked collaboratively with product managers, sales representatives, and advertising agencies to develop and implement integrated marketing plan to support Interventional Cardiology product portfolio.
- Work cross-functionally to implement marketing communication strategies to optimize results.
- Supported marketing and sales objectives to ensure brand effectiveness and highlight product benefits.
Communications & Development Specialist
Allina Hospitals & Clinics
09.2000 - 08.2005
- Advanced organizational objectives by actively participating in community outreach initiatives and networking events to raise awareness of our mission among potential supporters.
- Developed annual employee engagement strategy supporting overall public policy and community investment strategies.
- Coordinated system-wide community giving campaign plan in conjunction with Allina’s Family of Foundations.
- Expanded public visibility for the organization's work through partnerships with media outlets such as newspapers or TV stations who shared stories
- Develop short and long-range communications plans.
Resource Development Manager
United Way Of The Saint Paul Area
02.1996 - 01.2000
- Account management of Healthcare Sector Giving Campaigns (Representing ~$2.5M)
- Managed volunteer recruitment and retention initiatives, ensuring a well-trained and engaged volunteer base for fundraising events.
- Wrote funding requests and grant proposals.
- Conducted research to identify goals, net worth and charitable donation history related to potential donors, potential investors or general donor markets.
- Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and raise funds.
- Planned successful fundraising events, including logistics coordination, marketing efforts, sponsor solicitation, budget management, and post-event evaluations.
- Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and activities.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Education
Master of Science - Communications
Bethel University
Saint Paul, MNBachelor of Science - Mass Communications
St. Cloud State University
St. Cloud, MNSkills
- Investigative, interested & inventive
- Maintains positive forward momentum
- Strategic Planning
- Internal & External Communications/PR
- Brand Development
- Global Product Marketing
- Sales Training Development
- Project Management
Timeline
Leadership Communications Manager
Boston Scientific
01.2023 - Current
Internal Communications Manager
Boston Scientific
05.2022 - 01.2023
Strategic Sales Communication Lead
Boston Scientific
07.2016 - 05.2022
Area Marketing Manager
Boston Scientific
08.2013 - 01.2016
Principle Product Manager
Boston Scientific
04.2008 - 01.2016
Senior Marketing Communications Manager
Boston Scientific
08.2005 - 04.2008
Communications & Development Specialist
Allina Hospitals & Clinics
09.2000 - 08.2005
Resource Development Manager
United Way Of The Saint Paul Area
02.1996 - 01.2000
Master of Science - Communications
Bethel University
Bachelor of Science - Mass Communications
St. Cloud State University
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