Christine Miller
Harrisburg,NC
Summary
Dedicated and results-driven marketing professional with over 10 years of experience as an entrepreneur in the business and marketing industry. Proven track record of successfully managing diverse projects from start to completion, utilizing a meticulous approach to achieve outstanding results. A multi-tasker with exceptional organizational skills, capable of effectively prioritizing and managing competing demands in fast-paced environments. Known for building strong relationships with clients, to drive collaboration and achieve shared objectives. Now seeking a full-time position to leverage my expertise, drive business growth, and make a meaningful impact within a dynamic organization.
Overview
10
10
years of professional experience
Work History
Business Owner
Christy Miller Consulting
04.2016 - Current
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Participated in business events, conferences and trade shows to promote products and network with business owners and prospective clients.
- Conducted target market research to discover customer needs, analyze competitor trends to identify areas of potential opportunity and monitor market trends.
- Managed sales, marketing and customer account operations efficiently.
- Monitored online presence of company's brand to engage with users, strengthen customer relationships and increase engagement.
- Designed and implemented impactful social media strategies to align with business goals, trending ideas, generate leads and maximize brand identity.
- Consistently learning and utilizing modern techniques to deliver optimal results and increase competitive advantage
- Local Marketing Campaigns
- Managed Marketing Program for NASCAR ARCA team.
Business Owner
Motorsports Marketing Academy
01.2017 - Current
- Created as subsidiary of Christy Miller Consulting, with sole focus of working with clients within motorsports industry to build successful marketing program.
- Developed coaching and mentoring program that teaches racers "ins and outs" of social media, branding, networking, promotions, proposal creation, and influencer marketing to attract and sign sponsors through specific marketing strategies.
- Built online community of 500+ racers seeking marketing and sponsorship help.
- Training accounts for all client's needs, market trends, and financial considerations.
Team Owner
Anthony Miller Racing
06.2013 - 01.2021
- Built and established driver/team brand, managed all social media, website, fan club, promotions, sponsorships and public relations.
- Networking through membership with Asheville Chamber of Commerce, Performance Racing Industry, NC Motorsports Association and other trade shows/networking events.
- Sponsorship activation included events such as; parades, on-site appearances, community events, included in television commercial and Anthony Miller night at Asheville Tourist (minor league baseball team) giving out branded jerseys, having race car on sight, threw first pitch, and additional sponsors gained exposure.
- Created and presented high impact marketing presentations to potential marketing partners/sponsors.
Marketing Assistant
Marketing At Full Speed
10.2014 - 05.2017
- Created engaging content for social media
- Coached racers on various social media platforms to grow their brand and attract sponsors
- Created marketing strategies for racers
- Worked with clients one-on-one virtually
- Assisted in program creation for incoming clients
Education
Bachelor of Science - Business Administration And Marketing
Liberty University
Lynchburg, VA05.2015
Associate of Science - Business Administration
Cecil's College Aka South College
Asheville, NC06.1995
Social Media Marketing
Social Media United - Rachel Pedersen
Online2017
Digital Marketing
Marketing Impact Academy - Chalene Johnson
Online04.2016
Skills
- AI-Generated Content
- Business Management and Development
- Social Media Marketing
- Creative Thinking
- Time Management
- Market Research
- Sponsorship Proposal Creation and Presentation
- Promotions, Sales and Marketing Strategies
- Lead Generation
- Leadership
- Problem Solving
Additional Information
- Featured in Know 2019 Asheville Edition, 2020 Charlotte Edition and 2021 North Carolina Edition. Know is a publication showcasing dynamic women doing remarkable things.
- Participated in Asheville Chamber of Commerce through networking events, as a brand ambassador, and networking group.
- Organized and executed cancer fundraiser event: raiser over $10,000.
- Volunteer: Promotions Coordinator for Abundance Asheville. Abundance Asheville was a Christian women's conference hosted by Lifeway in January 2016.
- Volunteer: Marketing - Women's Ministry at Biltmore Church in Asheville 2013-2015
- Volunteer: Production Assistant - Biltmore Church in Asheville 2015-2020
Timeline
Business Owner
Motorsports Marketing Academy
01.2017 - Current
Business Owner
Christy Miller Consulting
04.2016 - Current
Marketing Assistant
Marketing At Full Speed
10.2014 - 05.2017
Team Owner
Anthony Miller Racing
06.2013 - 01.2021
Bachelor of Science - Business Administration And Marketing
Liberty University
Associate of Science - Business Administration
Cecil's College Aka South College
Social Media Marketing
Social Media United - Rachel Pedersen
Digital Marketing
Marketing Impact Academy - Chalene Johnson
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