Christine Wambui Karobia
Marketing Consultant
Nairobi,Nairobi
Summary
Results-driven, dynamic, dedicated, proactive, and always eager to learn. The objective is to create demand, grow market share and equity, generate profits, and create goodwill through the best industry practices for both B2B and B2C markets, all in line with the business objectives. Experienced in working with established and start-up organizations.
Overview
18
18
years of professional experience
10
10
years of post-secondary education
Work History
Business Development, Marketing & Communications
Consultant
Nairobi
09.2020 - Current
- Designing, implementing and monitoring business development and marketing strategies monthly
- Developing growth strategies focused on both financial and customer satisfaction
- Generating leads targeting various verticals within East African region every month
- Produce curated content every month, targeted for different stakeholders for use on different mediums of communication
- Furnishing teams with market intelligence covering any regional markets, industry, and competitors’ developments and or news
- Building and maintaining relationships with stakeholders and partners to get access to new opportunities
Head of Marketing
AutoXpress Limited
Nairobi, Nairobi
01.2012 - 08.2020
- Devise, plan and execute strategic go-to-market program initiatives that have seen led to businesses success within East African region
- Designed campaigns alongside retail and corporate sales teams and carried out other marketing activities to drive lead generations
- Launched XtraSure Tyre Damage Guarantee - first of its kind product in East African region
- Recognized as top-performing administrative staff of 2017-2018 internal Awards
- Directed hiring, training and performance evaluations for marketing team and supervised their daily activities
Acting Head of Marketing
MTN Business
Nairobi, Nairobi
01.2011 - 12.2011
- Developed and implemented appropriate tactical campaigns that subsequently enhanced revenue generation
- Managed and outsourced marketing services while ensuring exceptional services were delivered
- Generated and coordinated communication content for dissemination to staff, customers and the public, aimed at increasing brand equity
- Researched market trends, outlined and recommended strategies for the specific products and services we offered within the regions.
Marketing Executive
MTN Business
Nairobi, Nairobi
06.2009 - 12.2010
- Developed, implemented and monitored marketing plans regionally whilst ensuring all executions were within the approved marketing budget
- Developed and implemented promotional campaigns that ensured positive brand equity
- Guided innovation team that identified gaps within the industry and initiated business solutions and activities to cover this gaps
- Organized and enhanced product launches, exhibitions, family fun days, and movie nights among others
Customer Relationship Executive
MTN Business
Nairobi, Nairobi
01.2008 - 05.2009
- Developed and maintained strategic business relations with over 85 corporate customers within the specified portfolio
- Informed and recommended new products and services, highlighting the benefits to the customers
- Track on a monthly basis all my Client's debts and carry out any debt collections at the of each month
- Utilized crisis management techniques to offer corrective solutions and maximize customer satisfaction.
- Coordinated customer service team projects, achieving successful on-time completion.
Client Executive
Gina Din Corporate Communications (Historical)
Nairobi, Nairobi
10.2005 - 11.2008
- Planned and directed development of client' programs to maintain favorable public and stockholder views of organization's agenda and accomplishments
- Improved public awareness to increase traffic and sales on high-profile client accounts by developing and implementing strong campaigns
- Researching and reporting on any marketing intelligence in relations to market activities and news
- Conferring with managers to identify trends and group interests and providing advice on business decisions
Education
MBA - Business Administration And Strategy
12.2015 - 12.2017
Post Graduate Diploma - CIM - Marketing
01.2008 - 11.2009
Diploma - CIM - Marketing
06.2006 - 11.2008
Bachelor of Arts - Marketing, Public Relations And Advertising
08.2001 - 06.2005
Skills
Budgeting
undefinedTimeline
Business Development, Marketing & Communications - Consultant
09.2020 - Current
University of South Wales - MBA, Business Administration And Strategy
12.2015 - 12.2017
Head of Marketing - AutoXpress Limited
01.2012 - 08.2020
Acting Head of Marketing - MTN Business
01.2011 - 12.2011
Marketing Executive - MTN Business
06.2009 - 12.2010
Customer Relationship Executive - MTN Business
01.2008 - 05.2009
Chartered Insitute of Marketing - Makini College - Post Graduate Diploma - CIM, Marketing
01.2008 - 11.2009
Chartered Institute of Marketing - Makini School - Diploma - CIM, Marketing
06.2006 - 11.2008
Client Executive - Gina Din Corporate Communications (Historical)
10.2005 - 11.2008
Daystar University - Bachelor of Arts, Marketing, Public Relations And Advertising
08.2001 - 06.2005
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