Christopher Aguilar

Within the Tim Dahle Auto Group, we have 13 dealerships with 8 different manufactures. My responsibilities included not only staying compliant within manufacturer rules but state and federal law for advertising. Also guiding each dealership in their own individual marketing efforts using data to reinforce my suggestions

• Weekly email campaigns for all 13 dealerships and reporting to each general manager on click through rates and engagement using the CRM data to match back sales.
• Creation of service coupon or specials in conjunction with each service mangers for each dealership. Using data insights to grow current repair orders or help during periods alleviate periods of decline.
• Monthly and Bi-Weekly reporting of all online marketing efforts including ROI data on 3rd party vendors
• Working with each general managers to plan their budget for the next month or quarter.
• Using social media ad platforms such as Facebook or Instagram Ads to stay top of mind with customers in our local community and create new and repeat business with monthly reporting on ROI.

• Contract position guiding the owner in the transition from traditional and word of mouth advertising to a focus on growth with digital advertising efforts.
• Creating an account for KSL classifieds (biggest classified platform in Utah)
• Creating a business Facebook account and creating a plan for budget and sales events to advertise.
• Driving an increase in sales of 12% (40,000 dollars) over the 2020 fiscal year.
• Creating process documents and instructions for the marketing process to make it plug and play for any future employees or 3rd party advertisers the owner chooses to hire.

• Work with 25-35 small business owners in the home services sector on their overall online presence main focuses being Google Business profiles and social media i.e., Facebook, Instagram, and Twitter.
• Managing a team of 4-6 individuals across the graphic design, analytics, and implementation departments.
• Developing strong relationships with business owners to help turn their vision and wants for customer perception while keeping it consistent across all digital platforms used by the business.
• Using insights from the ROI reporting to make suggestions to business owners on ad spend with the goal of growing the accounts overall spend with the Social Media department at GoDaddy.com