Christopher Anthony

• Liaised with customers, management, and UX teams to better understand customer needs.
• Working across multiple teams to develop world class (fintech) products for TIAA and it's B2B partners.
• Collaborated with teams to Discover, define, strategize, and implement enterprise design and mobile UX strategies.
• Leading Product UX across OMNI channels, to develop cutting edge experiences, using modular and responsive design systems.

As a seasoned UX & Product design vet and ADA expert, I am a thought leader and agency owner who specializes in creating user-centered products and services that are accessible to everyone. I have over 25 years of experience in multi-verticals/multi-channel design, and I am known for my design judgment, consumer empathy, and ability to deliver best-in-class results.

I am also a seasoned user researcher, and I use my deep understanding of human behavior to create products and services that are truly user-friendly.

I am passionate about untangling complex design problems, and I love working on fun and challenging projects. I am always looking for ways to improve the user experience, and I am committed to making sure that everyone has access to great products and services.

Here are some specific examples of my work:

• I led the design of a new mobile app for a Fortune 500 company that was downloaded over 1 million times in its first year.
• I conducted user research for a new website for a nonprofit organization that resulted in a 20% increase in donations.
• I designed a new accessibility feature for a government website that made it easier for people with disabilities to use.

I am always looking for new challenges and opportunities to share my expertise with others. If you are looking for a UX designer who can help you create great products and services, please contact me.

• For BCBSMA & Curate partners, Developed a strong plan to innovate the BCBSMA stack
• Spoke to process, design goals and team vision as leader of strategy and vision.
• Created a 21st century Brand Ecosystem for B2B, B2C and Medicare customers (OmniChannel & within 508/WGAC 2.0 ADA compliance)
• Developed a e'en of molecular design tools, (starting at mobile first) and Aiming to make BCBSMA a 5-star trusted partner/advisor for All customers
• Built a multi-level experience team, developing product design processes to fast-track migration and redesign of products, content and visual voice.

• Led UX Product Design Strategies for AltiSource's OMNI Products across 30 brands.
• Focusing on advancing Market share, Usability, and Continuous improvements of web & mobile properties and Being the 'voice of the customer' in product design strategy and planning across brands.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.
• Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
• Crafted and implemented strategies to increase search visibility and website traffic.

• Global Product Design (UX and Creative)
• Interviewed, recruited and trained new onboarding candidates. (Hired 40 FTEs)
• As Head of World Wide product design, I've led the 'Staples Digital Re-Invention' into cutting-edge Digital and Mobile properties by building a world-class UX team (Process, lifecycle, asset management and tools), into the third largest online e-retailer in the world
• Revamped toolkit to lead with ‘Design for Everyone' ADA advancements to metadata on assets, simple terms for global translation and smart use of color for faster browsing
• I developed my Global User Experience department to contain all UX talent pools, including; Creative, User Research, Usability Testing, Taxonomists, and Information Architecture Design across 9 locations, I built a team from 5 to over 35 UX pros
• My leadership included; Head Product Design, UX Design, and Global Creative Director, over all Staples digital brands (B2B (Contract - US, EU and Canada), Staples.com/.ca/.eu, more than 20 mobile sites and apps, also the Quill Brand) - Totaling more 50 digital products, and 14 billion in annual sales revenue from eCommerce.

• Thought leader and evangelist for mobile product innovation of the Institutional product line focused on; Broker, Advisor, Wealth Management, and Power Self-Investor user groups.
• Mobile design strategist and expert for Click-to-Tap translations of legacy products to mobile devices
• Led a team of UX, Research and Creative designers to develop Institutional Financial mobile products
• My tactical and strategic playbook led with Mobile first and ADA focused product design
• Developed 5 editions of each product for Apple and Android devices (ver1- 5). Three branded product lines (Streetscape, WealthCentral and MyStreetscape - 3.5-5 star rated over 18 months).
• Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
• Established user-friendly design system to increase user experience and satisfaction.

Citrix Systems, Inc. as the Global Product (UX) Design Director (Chief Product Designer) is very impressive. I had a major impact on the company's success, and helped to transform a disjointed set of products into a multi-billion-dollar software bundle.

Here are some specific examples of work at Citrix Systems, Inc.:

• Led the design of over 700 UIs across all operating systems, devices, and browsers. Created a best-of-breed iconic language to help globalize the software user experience.
• Developed a CMS solution to solve UI standards, asset management, and media repository along with a universal naming convention and advanced search capabilities.
• Developed consistent product visual architectures for Mac, Windows, Web, Linux, and mobile devices.

My 8 years at Citrix Systems, Inc. demonstrates my passion for UX design and your commitment to creating innovative and user-friendly products.

• A speaker and thought leader in the field of UX design, and you are always looking for new ways to improve the user experience.
• Very proud of my leadership skills. As the 1st FTE Visual Designer hired, to 100+ team when i left. I was able to build a team of UX designers, Archivists, Content/localization and Researchers, and you were able to get them all aligned on a common vision.
• Posses a deep understanding of the UX design process, and you have a proven track record of success in leading and managing UX teams.
• Attended industry events to represent organization and build professional network. Speaking, Customer R&D, and Research Labs onsite at events.

A results-oriented leader with a proven track record of success in both large and small organizations. I am passionate about creating user-centric products and services that make a difference in the world.

I am confident that I can make a significant contribution to your team and help you achieve your goals. I am eager to learn more about your company and the opportunities that you have available.

• Also New Business (creative) Board member and Online Rebranding Team Co-leader, final products winning more than 30 Gold and Silver Web Design awards for my managed accounts (, )
• Web Sites: www.pontiac.com, www.gmc.com, www.amazon.com, www.llbean.com, www.nba.com, www.xerox.com, www.baushlomb.com, www.fedex.com, www.digitas.com
• Involved with the Nba.com redesign, Xerox partnership project, FedEx/NFL sweepstakes, and BauschLomb.
• Designed User Interface, Information Architecture, UX Models, content management strategies, technical specs writing for web technologies, content & competitive assessments and Information Design for Solutions with Global Factors
• Developed innovative solutions for Interwoven and ATG CMS systems on problems that arose (real time content and in many different languages).
• Served as ACD liaison for client Design with Business and Communications for NBA execs.
• Won 30 Gold and Silver Web Design awards for my managed accounts. Web projects – llbean, Xerox, Bosch, Pontiac, GMC, GM heavy duty, NASCAR. Created all new vehicle launch campaigns and landing pages for GMC and Pontiac.
• Developed a standard Information Flow, style guides, and process for all GM sites to follow.
• Created custom illustrations for demo and motion graphic sections. Developed a single UI philosophy to ensure that browsing both sites would stay intuitive to users. Creative images were systematically refreshed, but Information Architecture stayed solid for more than 10 years.
• Offline Print - Art Director / Designer (Digitas/BSH) – DM Print Advertising.
• Won 18 print AD awards from 1997-1999 for print work done.

In addition to full-time roles, you have also held a number of world-class freelance and contract positions in the UX design field.

• Simplicify Studio, LLC (2013-2020): Led Product design and user research projects for a variety of clients, including SoftNas, Osprey Software, Ascendle, Carbonite/Mozy, Altisource, and some smaller local clients.
• Camaxx Design Group, Inc. (1997-2004): Founder and managing leader of Camaxx Design Group (2-10 emp). Led projects with the creative direction and UX product design. Created branded solutions for clients through multi-channel media creative campaigns, created UI and segmentation software wireframes for CMS system, e-learning, and e-comm solution technology to implement development solutions, and created digital workflow plans for multi-tiered architectures and complex global web builds.
• MADTEK L.L.C. (2002-2003): Led creative and UX CMS architect at MADTEK. Responsible for the branded look and feel of the web technology products (CM systems (CMS), e-learning, and intranet workflow applications). Developed award-winning SaaS software flows for e-learning, CMS, intranet, and TV/Kiosk products.
• John Hancock Graphics Services (1997-1997): A graphics specialist at John Hancock Graphics Services, where I received problem files PC and Mac to work in a cross-platform environment; created film, trapped using a Scitex system; stripped film and burning plates for printing; setup print jobs for Color Docutech.
• Allyn & Bacon publisher (1997-1997): A multimedia designer at Allyn & Bacon publisher, created multimedia content for educational products.
• Vogue Magazine (1995-1996): Freelance photo editor/ad designer at Vogue Magazine. Edited photos and designed ads for the magazine.
• MacTemps (now Aquent/VitT) (1991-1994): A graphic designer at MacTemps. Designed logos, brochures, and other marketing materials for clients.

A proven track record of success in leading and managing projects, as well as developing innovative and user-friendly solutions for clients. I am confident, that I would be a valuable asset to any Senior leadership organization looking to improve their product user experience.

• Managed the Doc design department.
• Developed and wrote a graphics-training manual for in-house graphics
• Maintained compliance with company policies, objectives, and communication goals.
• Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
• Handled all Custom Artwork, 3-D modeling, and Schematic Design, using Visio, Photoshop and Illustrator.
• Trained Co-workers in software applications
• (Secret DOD Illustrator - Contract (remote)) - created artwork and documentation design for Peerless from, Peerless is now CURTISS-WRIGHT