Summary
Overview
Work History
Education
Skills
Websites
Publications
Awards
Languages
Accomplishments
Timeline
Generic

Christopher Avila

Nashville

Summary

Innovative Media Executive with experience in overseeing diverse media projects, including digital marketing initiatives and TV production. Possess strong leadership skills, adept at team management and fostering creative environments to drive content strategy. Demonstrated ability to impact audience reach and engagement through strategic planning and execution.

Overview

21
21
years of professional experience

Work History

Regional Spanish Media Executive

Gray Media
Nashville
10.2024 - Current
  • Trained and developed marketing executives to effectively sell Telemundo across Tennessee and North Carolina.
  • Achieved 285% year-over-year growth in new business revenue.
  • Led strategic initiatives to educate clients on Hispanic market opportunities and Telemundo's platforms.
  • Integrated OTT, OTO, targeted video, targeted audio, social media ads, Google Ads, SEO, and SEM into client campaigns.
  • Won 2024 Media Executive of the Year for outstanding performance.
  • Managed client relationships through copywriting, production, and community engagement efforts.
  • Directed local shows and oversaw production and copy to enhance viewer engagement.
  • Recruited talent to strengthen team capabilities and project execution.

Spanish Media SS TELEMUNDO TENNESSEE

Gray Media
Tennessee
10.2023 - 10.2024
  • Facilitated brand engagement with $13.4 billion Hispanic market across TV, streaming, and digital platforms in Tennessee.
  • Led strategic initiatives to educate account executives and clients on Hispanic market opportunities.
  • Conducted thorough research and data analysis to inform strategic planning and decision-making.
  • Developed community involvement programs, enhancing client relationships and brand visibility.
  • Achieved over 250% year-over-year market development and sales growth.
  • Provided guidance to colleagues to foster a collaborative work environment.
  • Implemented cost-saving solutions by addressing operational challenges effectively.

Strategic Account Manager

Capitol Broadcasting Company
Raleigh-Durham-Chapel Hill Area
12.2021 - 09.2023
  • Developed and executed strategic account management plans to drive business growth.
  • Created targeted campaigns to attract new clients and increase revenue across local, regional, and national markets.
  • Enhanced digital sales through OTT, streaming audio, SEO, SEM, targeted display, and video initiatives.
  • Supported high potential advertisers in quickly reaching performance goals and remaining productive throughout endeavors.
  • Mentored and trained incoming Account Executives to ensure skill development and performance excellence.
  • Utilized all available digital tools to run statewide campaigns in both English and Spanish.

Account Executive WXII 12

Hearst Television
Greensboro/Winston-Salem
07.2019 - 11.2021
  • Developed new sales strategies for NCB and CW, managing large accounts like Rooms to Go.
  • Successfully integrated CW into purchasing processes, enhancing client engagement.
  • Promoted OTO and Digital Products company-wide to increase upselling opportunities.
  • Acquired new customers through targeted sales initiatives and relationship management.
  • Conducted market research to identify new business opportunities.

Bilingual Account Executive

Cox Media
Charlotte
01.2018 - 07.2019
  • Engaged in challenging position selling Telemundo Charlotte and WAXN Channel 64 through cold calling, festival participation, and networking events.
  • By being involved with all organizations, the government, and allies, we can help establish Telemundo Charlotte as a local TV brand.
  • OTT, SEO, TARGET VIDEO,
  • Negotiated contracts with clients to ensure profitable outcomes for the company.
  • Conducted market research to identify selling possibilities and evaluate customer needs.

Wireless Business Consultant

Cellular Sales Verizon
North Carolina
06.2016 - 01.2018
  • B2B & B2C sales of plans and services for Verizon Wireless.

Account Developer Bulk

Coca-Cola Bottling Co. Consolidated
05.2014 - 03.2016
  • Cultivate business within assigned territory focusing on clients such as Food Lion, Harris Teeter, Lowes Foods, Walmart, and Aldi.
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
  • Provided customer service support, including responding to inquiries and resolving complaints.
  • Collaborated with sales team to develop successful account plans and strategies.

Regional Sales Manager

Norsan Multimedia
08.2010 - 05.2014
  • Secured challenging position to launch WIST 98.3FM La Raza in Greensboro Market.
    Conducted national and regional sales initiatives to drive station growth and awareness.
    Developed promotional strategies to enhance station presence and community engagement.
  • Conducted regular market research to identify customer needs and preferences.
  • Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.

National Accounts

Abasto Magazine
06.2009 - 06.2010
  • Advertising sales on a national magazine that gets distributed with Hispanic Food Business from small to large in all 50 states.

Regional Sales

Davidson Media Group
Davidson
08.2007 - 06.2009
  • Advertising sales on 18 stations in the east coast, from Rode island down to New Orleans in the Hispanic Market.

National Accounts

Que Pasa Communications
Winston Salem
01.2004 - 01.2007
  • Newspaper and radio sales in the 3 most important DMAs in NC, Raleigh, Charlotte and Greensboro/Winston Salem, with national accounts trying to reach the Hispanic Market.

Education

Bachelor's degree - International Trade

Universidad de Guanajuato
01.2002

Skills

  • Team Leadership
  • Client relationship management
  • Data analysis
  • Digital marketing
  • Revenue growth strategies
  • Negotiation techniques
  • Advertising campaigns
  • Media buying
  • Multicultural marketing
  • Revenue & Profit Growth
  • Regional Development
  • Strategic plan development

Publications

Hispanic Executive, Succeeding as an Immigrant

Awards

  • Educational Merit Award
  • Best Marketing Idea
  • 2024 Media Executive of the Year

Languages

  • French
  • English
  • Spanish

Accomplishments

  • Education Merit Award, by the USTA
  • 2024 Media Executive of the Year, Gray Media

Timeline

Regional Spanish Media Executive

Gray Media
10.2024 - Current

Spanish Media SS TELEMUNDO TENNESSEE

Gray Media
10.2023 - 10.2024

Strategic Account Manager

Capitol Broadcasting Company
12.2021 - 09.2023

Account Executive WXII 12

Hearst Television
07.2019 - 11.2021

Bilingual Account Executive

Cox Media
01.2018 - 07.2019

Wireless Business Consultant

Cellular Sales Verizon
06.2016 - 01.2018

Account Developer Bulk

Coca-Cola Bottling Co. Consolidated
05.2014 - 03.2016

Regional Sales Manager

Norsan Multimedia
08.2010 - 05.2014

National Accounts

Abasto Magazine
06.2009 - 06.2010

Regional Sales

Davidson Media Group
08.2007 - 06.2009

National Accounts

Que Pasa Communications
01.2004 - 01.2007

Bachelor's degree - International Trade

Universidad de Guanajuato

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Christopher Avila