Christopher Banks
Brooklyn,NY
Summary
Dynamic Marketing Specialist & A&R Consultant Highly motivated and adaptable professional with a proven track record of success in talent management, brand development, and business generation within the music industry. Exceptional interpersonal skills combined with a strong work ethic and a passion for innovation. A strategic thinker with a keen eye for emerging trends and opportunities. Demonstrates proficiency in working autonomously and excels in fast-paced environments.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing / A&R Consulting
BIG. ASS. KIDS
11.2023 - Current
- Develop and implement social media strategies to build and engage with the artist's fan base across various platforms
- Develop comprehensive and customized marketing plans for artists to promote their music, brand, and image effectively
- Identify target audiences, key messaging, and strategic channels to maximize reach and engagement
- Create and manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and Spotify Ads to reach and engage with new audiences
- Utilize data-driven insights and audience targeting strategies to maximize ad effectiveness and return on investment
- Offer insightful feedback and constructive criticism on artists' music, performances, and overall artistic direction
- Provide personalized consultations to artists to strategize and enhance their career trajectory
- Offer guidance on various aspects of career development, including branding, networking, and growth opportunities.
A&R
NEW TOMORROW MUSIC GROUP
01.2021 - Current
- Cultivated and maintained strategic relationships with producers, songwriters, artists, and labels, resulting in successful partnerships and collaborations
- Developed and implemented innovative strategies for organizing and evaluating music submissions, optimizing efficiency within the A&R department
- Identified and capitalized on emerging industry trends to drive successful projects and maximize market impact
- Collaborated closely with cross-functional marketing teams to orchestrate dynamic promotional campaigns for newly signed artists, enhancing brand visibility and audience engagement
- Established and maintained strong connections with key industry venues, amplifying performance opportunities and brand exposure.
Talent Manager/Marketing
GOODEAR AGENCY (Self Employed)
05.2013 - Current
- Strategically coordinated tour logistics and venue bookings, facilitating successful performances and maximizing artist exposure
- Cultivated and nurtured relationships with industry professionals, leveraging networks to create strategic opportunities and drive career growth for clients
- Orchestrated dynamic promotional events, including photo shoots, interviews, and live performances, to enhance artist visibility and brand recognition
- Developed comprehensive press kits showcasing artists' unique narratives and achievements, garnering favorable media coverage and industry recognition
- Implemented innovative social media strategies, leveraging platforms to amplify brand presence and engagement, and coached artists on effective self-promotion techniques
- Managed travel arrangements and organized high-profile events, ensuring memorable experiences for clients and fans.
Security Professional
The National RVA
04.2017 - 12.2019
- Conducted comprehensive security assessments to identify and mitigate system vulnerabilities and risks, ensuring the safety and security of personnel and assets
- Reviewed and updated existing security protocols to align with industry standards and best practices, demonstrating a commitment to continuous improvement and risk mitigation
- Stayed abreast of emerging technologies, threats, and trends in information security, implementing proactive measures to safeguard against potential security breaches and vulnerabilities.
Stage Crew Member
DK Designs
04.2017 - 12.2018
- Assisted in the setup and dismantling of stage equipment, props, and furniture, ensuring flawless execution of live performances and events
- Configured lighting systems and organized sound equipment to enhance the overall production quality and audience experience
- Collaborated closely with team members to execute tasks efficiently and maintain high standards of professionalism throughout productions.
Education
Music Foundation
Berklee College of Music
Boston, MA03.2024
Advertising & Society -
Duke University
Durham, NC03.2024
J Sargeant Reynolds Community College
Richmond, VAHigh School Diploma -
Henrico High School
Richmond, VA06.2011
Skills
- Performance Schedule Management
- Calendar Management
- Career Counseling
- Opportunities Identification
- Contract Management
- Talent assessment
- Creative Direction
- Process Optimization
- Negotiating contracts
- Social Media Promotion
- Influencer Collaboration
- Creative Thinking
- User Generated Content
- Advertising Strategy
Certification
- MUSIC FOUNDATION - BERKLEE
- DEVELOPING MUSIC BRANDS -BERKLEE
- CREATIVITY AND ENTREPRENEURSHIP-BERKLEE
- COPYWRITE LAW IN THE MUSIC BUSINESS - BERKLEE
- MUSIC SPECIALIZATION IN MUSIC BUSINESS - BERKLEE
- ADVERTISING AND SOCIETY - DUKE
Accomplishments
- Nominee for People's Choice, DMV's Top 35 Under 35
- Spearheaded viral marketing campaigns that propelled client 92 Legend's fanbase to over 30 million streams, securing a significant 500k+ deal.
Affiliations
- FORBESBLK
Timeline
Marketing / A&R Consulting
BIG. ASS. KIDS
11.2023 - Current
A&R
NEW TOMORROW MUSIC GROUP
01.2021 - Current
Security Professional
The National RVA
04.2017 - 12.2019
Stage Crew Member
DK Designs
04.2017 - 12.2018
Talent Manager/Marketing
GOODEAR AGENCY (Self Employed)
05.2013 - Current
Music Foundation
Berklee College of Music
Advertising & Society -
Duke University
J Sargeant Reynolds Community College
High School Diploma -
Henrico High School