Christopher Bergeron
Perkasie,PA
Summary
Performance-driven Vice President of Sales with experience scaling global organizations from inception to $80M+ in revenue. Passionate about applying consultative, data driven, go to market strategies. Proven track record implementing, scaling and refining business processes to drive results based on sound overall business judgment.
Overview
15
15
years of professional experience
1
1
Certification
Work History
VP North American/European Sales
Wiser Solutions Business intelligence platform for brands and retailers
01.2017 - Current
- Played key role scaling the company from $1.5M to $80M
- Currently leading 4 Directors, 1 Global Sales Rep, 16 Regional Sales Reps, and 6 Business Development Reps
- Close rates - 25%+ quarter over quarter
- 90%+ Retention rates year over year
- Reduced average sales cycles by 30 days
- Deal size ranged from $5K-$800K (Average $35K~)
- Key Deals: Hershey's, Amazon, Energizer, Ferrero, KTM, Ferguson/Build.com, Mars, Unilever, Coke, Pepsi, Vitamin Shoppe, Sony, LG, Vizio, and several other global organizations.
Sales Director/Account Developer
Monetate Online personalization platform for brands and retailers
01.2014 - 01.2017
- Successfully managed/maintained/grew $13M in annual business
- 200% to sales quota in 2014 & 2015
- Lifetime Value Award - 2015
- Achieved 95%+ retention rates
- Two-time President's Club Award Winner – 2014 & 2015
- Average deal size $100K+
Founder
Mobile Works Interactive LLC Location based mobile advertising network
11.2012 - 12.2013
- Sold ($1M+) in mobile advertising campaigns (Display, Video, and Audio) to Fortune 500 companies including McDonald's, Microsoft, Sears, Craftsman, Nokia etc
- Negotiated multiple reseller agreements with VP/C-level executives at various marketing and advertising agencies
- Arranged partnership agreements with various mobile networks to gain additional mobile advertising inventory.
Senior Interactive Advertising Account Manager
NAVTEQ/Nokia Location based mobile advertising network
01.2009 - 11.2012
- Account managed $20M in annual business through senior level contacts from companies such as McDonald's, Allstate, Best Buy, Marriott Hotels, La Quinta Inns & Suites, Best Western, Pizza Hut, Dunkin Donuts, Bose and several other Nationally/Internationally recognized brands
- Achieved $3M annually in direct sales
- Analyzed marketing campaign data and made recommendations to improve ROI for each campaign
- Established formal sales training program to educate both new sales representatives, as well as current sales representatives on various product offerings
- Managed, trained, and mentored new accountant managers
Education
Bachelor of Economics - Economics
BLOOMSBURG UNIVERSITY
Bloomsburg, PA12.2001
Skills
- Team/Sales Leadership
- Consultative Selling
- Forecasting
- Implementing GTM Process
- Data Driven
- Scaling Teams
- Risk Analysis
- Critical Thinking
- Complex Problem-Solving
- Mergers and Acquisitions
Certification
- Force Management – Command of the Message
- Prime Resource Group – Mastering The Complex Sale
Timeline
VP North American/European Sales
Wiser Solutions Business intelligence platform for brands and retailers
01.2017 - Current
Sales Director/Account Developer
Monetate Online personalization platform for brands and retailers
01.2014 - 01.2017
Founder
Mobile Works Interactive LLC Location based mobile advertising network
11.2012 - 12.2013
Senior Interactive Advertising Account Manager
NAVTEQ/Nokia Location based mobile advertising network
01.2009 - 11.2012
Bachelor of Economics - Economics
BLOOMSBURG UNIVERSITY
- Force Management – Command of the Message
- Prime Resource Group – Mastering The Complex Sale
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