Christopher Boehme
Tampa,FL
Summary
Innovative and collaborative contributor skilled in creating and implementing marketing strategies. Proven success executing those strategies and utilizing market analytics to identify and address customer needs. Extensive experience increasing brand visibility and market share to provide results for stakeholders in an everchanging healthcare landscape.
Overview
10
10
years of professional experience
Work History
Assistant Director, Urology and Women's Health
Astellas Pharma US
12.2023 - Current
- Strategic lead for robust Veozah DTC media plan. Surpassed company and industry benchmarks across campaign goals. Exceeded: awareness and reach goals, paid search CTR goal by 14%, and paid social qualified reach by 12%.
- Led cross-functional groups as MAP liaison to prioritize and expedite launch deliverables, which aided in MAP approval of 93 assets on Day 1 of FDA approval.
- Managed development of DTC Veozah website. Garnered 5.3M visits in first 7 months while exceeding qualified traffic benchmark via Pulse Insights.
- Led FY24 Veozah brand plan development and senior leadership presentation.
- Successfully created CRM strategy, segmentation and creative framework for Veozah. CRM streams outperformed industry benchmarks for CTOR by a factor of 2-4X with unsubscribe rates of less than 1%.
- Effectively sunset CRM and savings program for legacy urology brand, which was servicing nearly 100k patients.
Marketing Manager, Urology and Women's Health
Astellas Pharma US
03.2019 - 12.2023
- Comprehensive experience leading strategic and tactical project work for both DTC and HCP omnichannel projects and platforms. Responsible for over 150 projects during label update.
- Successfully led website and CRM launch for disease state awareness campaign within Women's Health. Exceeded company benchmarks for "time on site" reaching approximately 2 minutes as well as nearly 30k CRM enrollments in the first 6 months.
- Managed development and deployment of award winning HCP digital detail aid for women's health disease state awareness campaign.
- Developed brand plan for mature urology brand facing competitive entrants. Product maintained #1 status and met 100% goal to budget.
- Oversaw point of care strategy and implementation for both urology and women's health. Saw significant year over year NRx lift ranging from 4.83-15.08% for the duration of the programs.
- Led urology marketing liaison group to facilitate discussion with field sales and drive impact for all stakeholders. This solidified partnership between marketing and sales and also led to the creation of insight-driven tactics to address customer needs.
Sr. Professional Sales Rep, PCP
Astellas Pharma US
12.2015 - 03.2019
- Exceeded quarterly sales goals and performance metrics while promoting two overactive bladder medications, Myrbetriq and VESIcare. Entered territory with approximately 3% market share and concluded with nearly 12% share in a competitive and capitated region.
- Field Trainer- responsible for driving increase in year over year performance and development in others. Prepared new hires for NOVA training, conducted field rides, frequently connect with training and sales leadership to implement sales strategies, and led training sessions in areas of opportunity.
Pharmaceutical Sales Representative
Quintiles
05.2014 - 12.2015
- Contracted with Takeda Pharmaceuticals to promote 5 medications within their diabetes (Nesina, Kazano, Oseni) and gout (Uloric and Colcrys) portfolios.
- District diabetes lead- Developed and introduced a clinical sales model, mentored new-hires and peers, conducted conference calls on clinical selling and disease state awareness.
Education
Master of Science - Biotechnology
University of South Florida, Morsani College of Medicine
Tampa, FL12.2013
Bachelor of Science - Biology
Florida State University
Tallahassee, FL04.2011
Skills
- Project Management
- Strategy Development and Execution
- Tactical Development and Execution
- Data Analysis
- Product Launch Excellence
- Market Dynamics
- Solution Oriented
- Cross-functional Collaboration
Accomplishments
- Peak Performer Award - Marketing (2023)
- Summit Club Award - Marketing (2021)
- Foundation for the Future Program - leadership development program (2021)
- Managed Market Champion - Lead rep for Southeast Area (2019)
- Certified Field Trainer, PCP - (2018-2019)
- 2018 Peer Leadership Council (2018-2019)
- 2 Time Growth Mindset Award (2015 & 2017)
- Top Area Sales Performance - #1 in Southeast for Myrbetriq (FQ2 2017)
- Top Area Sales Performance - #3 in Southeast for Myrbetriq (FQ4 2015)
- President's Club Silver Award (2015)
- Nominated for Field Leadership Advisory Board (2015)
Timeline
Assistant Director, Urology and Women's Health
Astellas Pharma US
12.2023 - Current
Marketing Manager, Urology and Women's Health
Astellas Pharma US
03.2019 - 12.2023
Sr. Professional Sales Rep, PCP
Astellas Pharma US
12.2015 - 03.2019
Pharmaceutical Sales Representative
Quintiles
05.2014 - 12.2015
Master of Science - Biotechnology
University of South Florida, Morsani College of Medicine
Bachelor of Science - Biology
Florida State University
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