Final Cut Pro
Strategic communications professional with over 15 years of experience in public relations, media production, and journalism. Proven ability to craft compelling narratives, manage media relations, and execute communication strategies that foster community engagement and promote organizational objectives. Expertise in crisis communication, video production, and leveraging digital platforms to connect with diverse audiences.
• Produced promotional video content for events and programs, strengthening the theater’s community presence.
• Collaborated with the marketing team to create social media content and campaigns, increasing audience engagement.
• Managed all aspects of video production, including scripting, filming, and editing, to ensure alignment with the organization’s branding.
• Partnered with community organizations to promote events, enhancing public awareness and goodwill.
• Coordinated live and pre-recorded news stories, breaking news, and feature coverage for a 24-hour news cycle.
• Developed and maintained relationships with public information officers, law enforcement, and community stakeholders to optimize coverage.
• Authored and implemented a standardized “night notes” briefing format, enhancing team collaboration and information flow.
• Leveraged social media platforms, including Twitter and Facebook, to drive community engagement and disseminate breaking news.
• Acted as a key liaison for media requests, ensuring accurate and timely communication during high-pressure situations.
• Directed and produced The Cigar City, a documentary exploring Ybor City’s cultural heritage and legacy of cigars.
• Conducted interviews with community leaders, fostering public awareness of local history.
• Developed and executed promotional strategies, including press releases and social media campaigns, to increase audience reach.
• Managed full-cycle production, from research and story development to post-production and distribution.
• Coordinated and scheduled coverage for weekend broadcasts, managing photographers and reporters to meet strict deadlines.
• Increased community engagement through effective social media management, significantly expanding followers and interactions.
• Edited and optimized web and social media content to align with station branding and audience needs.
• Produced, researched, and presented news stories for television and web platforms, managing the entire production lifecycle.
• Produced weekend newscasts, demonstrating strong leadership under tight deadlines and high-pressure conditions.
• Supported live and pre-recorded broadcasts, ensuring high editorial standards during national Republican National Convention coverage.
• Prepared daily production schedules and scripts, maintaining tight deadlines in a fast-paced environment.
Public Relations: Strategic campaign development, media relations, and community engagement
Media Production: Video production, editing, and storytelling using Final Cut Pro and Adobe Creative Suite
Crisis Communication: Delivering accurate and effective messaging during emergencies
Content Creation: Newsletters, press releases, PSAs, and social media campaigns
Social Media Management: Engaging audiences and driving brand visibility across platforms
Event Coordination: Planning public appearances, ceremonies, and outreach programs
Final Cut Pro
Adobe Premiere Pro
Adobe Photoshop
Adobe Illustrator
Canva
Hootsuite
Facebook Insights
Twitter Analytics
Instagram Insights
TweetDeck
Microsoft Office Suite
Google Workspace
Slack
Zoom
WebEx
WordPress
Google Analytics
Google Drive
ENPS
Dalet Galaxy