Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

CHRISTOPHER BUSH

Austin,Texas

Summary

Marketing Executive skilled in creating and implementing digital strategies, increasing brand awareness, and developing customer-centric communications initiatives. Successfully collaborates with internal and external teams to deliver marketing design and digital requirements.

Overview

20
20
years of professional experience

Work History

VP OF MARKETING

TEAM HIPLOCH
04.2003 - 03.2022
  • Crafted successful and strategic stories by creating forward-thinking narratives that fostered brand identity
  • Built brands across multiple industries, including healthcare, apparel, software, service, real estate, education, media, nonprofit, and food and beverage
  • Led and managed twenty cross-disciplinary teams to ensure creative projects and direction were aligned with critical business needs and priorities.
  • Provided creative and strategic direction
  • Responsible for translating business and marketing strategies into customer-facing concepts and executions, focusing on visuals and storytelling across owned, earned, and paid channels.
  • Created compelling visuals and stories across media channels, including web, app, social, email, and presentations.
  • Oversaw brand visuals and voice, ensuring brand messaging was consistent, engaging, and aligned with the client's goals, missions, and values.
  • Established client relationships and acted as a creative leader for our team and clients.
  • Designed and implemented marketing automation through Agile and HubSpot.
  • Created SEO strategies to increase website traffic and inbound leads.

VP OF MARKETING

TEAM PRIEST AND TEAM PRIEST FOUNDATION
01.2002 - 01.2003
  • Drove company branding efforts to increase market presence and brand recognition.
  • Continually evaluated marketplace trends and oversaw competitive intelligence gathering within markets and across service lines.
  • Boosted website traffic by 5000% by creating integrated strategic p with media outlets.
  • Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
  • Supported business development efforts and coordinated with marketing team on special campaigns.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Oversaw and guided brand marketing programs to optimize user product experience.
  • Increased market awareness and penetration through the development of creative collateral.
  • Developed and recommended product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
  • Identified low-cost opportunities to increase visibility and drive traffic.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.

Education

Bachelor of Science - Communications

UNIVERSITY OF TEXAS AT AUSTIN
Austin, TX
08.2023

Skills

Strategic Partnerships

  • Brand Identity
  • Brand Strategy
  • Digital Marketing
  • Content Marketing
  • Product Marketing
  • Go-to-Market Strategy
  • Search Engine Optimization
  • Brand Development
  • Portfolio Management
  • Product Launch
  • Product Development
  • Marketing Analytics
  • Creative Direction
  • Market Research
  • SEO Optimization
  • Partnership Development
  • Cross-functional Collaboration
  • Integrated Marketing
  • Campaign Planning
  • Positioning
  • Product Forecasts
  • ROI Analysis
  • Presentations
  • Marketing Plans
  • Data Analytics
  • Campaign Management
  • Case Studies
  • Sales Strategies
  • Branding
  • Sales Training
  • Strategic Marketing
  • Website Maintenance
  • Strategic Thinker
  • Google Analytics

Accomplishments

  • Achieved #1 position for the keyword search terms for every client.
  • Collaborated with Papa Johns and the Kansas City Chiefs to increase brand awareness in minority communities.
  • Collaborated with HR Block to increase brand awareness in minority communities.
  • Collaborated with Sprint (now T-Mobile) to increase brand awareness in minority communities.
  • Led campaign with Coca-Cola and Kansas City Chiefs players to encourage minority students to write, direct, and act in their plays.
  • Led campaign with Xfinity to create coloring books for minority students that encourage community involvement.
  • Led campaign, including product launches with Walmart for Kansas City Chiefs players
  • Led campaign to connect black power buying to black-owned restaurants (Houston, Texas). Record-breaking numbers achieved during the pandemic.
  • Led project to open the Houston Grub Park, a successful food truck park for black-owned food trucks (Houston, Texas).

Timeline

VP OF MARKETING

TEAM HIPLOCH
04.2003 - 03.2022

VP OF MARKETING

TEAM PRIEST AND TEAM PRIEST FOUNDATION
01.2002 - 01.2003

Bachelor of Science - Communications

UNIVERSITY OF TEXAS AT AUSTIN

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