Christopher Cala

• Strategically spearheaded market entry and geographic expansion within North Carolina, navigating regulatory landscapes to establish the region as a top-five market for patient starts nationwide.
• Spearheaded business development efforts in the Chicago market following a strategic relocation, optimizing the referral pipeline and driving a 22% year-over-year increase in patient revenue.
• Cultivated and managed high-value clinical partnerships with pediatricians and specialists, utilizing data-driven insights to align behavioral health solutions with provider needs.
• Analyzed market trends and competitor activity to develop customized outreach strategies, consistently ranking in the top three for revenue generation across the organization.
• Collaborated cross-functionally with clinical and intake teams to streamline the patient onboarding process, enhancing operational efficiency and provider satisfaction.

Highlights:

• Promoted to Senior Physician Liaison within the first 18 months of tenure, reflecting exceptional performance in account management and strategic selling.
• Awarded all Company Core Values recognitions, demonstrating a commitment to integrity, excellence, and collaborative relationship building.
• Architected the expansion of the North Carolina territory from a nascent market into a premier national performer for patient acquisition.
• Ranked Top 3 nationally for revenue growth and market penetration during the most recent fiscal year.

• Marketing Manager (Previously held roles of Physician Liaison)
• Developed and implemented comprehensive marketing strategies to increase brand awareness and drive patient acquisition, leading to an increase in new patient referrals from 120 patients per month to 210 patients.
• Organized and facilitated events and meetings to promote services and foster relationships, resulting in an increase in patient satisfaction.
• Provided ongoing education and training to physicians and staff on new treatments and industry updates, enhancing patient care and compliance.

Highlights:

• Generated impactful revenue growth, exceeding $10 million over my tenure, spearheading initiatives that expanded patient acquisition and brand awareness.
• Successfully entered 10 new markets, playing a key role in geographic expansion, and establishing strong relationships with key partners.
• Recognized for exceeding patient acquisition goals by 28% for three consecutive quarters.
• Successfully launched community outreach campaign, leading to an increase in brand awareness.

• Retail Development Manager (Previously promoted from top-performing Sales Representative)
• Managed a team of 64 across 8 stores, exceeding all three-core metrics for 10 consecutive months, resulting in a 18% increase in regional revenue.
• Promoted in 2016 as the #1 Sales Representative in the Northeast Region, exceeding individual sales targets on average by 32% ($6,000) for four consecutive quarters.
• Successfully launched Grand Openings, overseeing marketing campaigns and recruitment efforts, generating 25% increase in foot traffic and sales leading to 50k additional sales in the first month.
• Developed and implemented sales strategies based on market trends, increasing new business accounts by 30 representing 100k+ in annual revenue.
• Awarded 'Regional Manager of the Year' for outstanding leadership and team performance.
• Secured major business partnerships that contributed 28% of annual regional revenue.