Summary
Overview
Work History
Education
Skills
Accomplishments
Training
References
Timeline
Generic

Christopher Cannella

Hudson

Summary

Experienced and driven Product Manger who strives to create and oversee the design and development of new products to meet customer's unique demands by utilizing 19 years of experience in establishing products, integrating business intelligence and market research based on assessments of the competitive market, product positioning, pricing and profitability. Professional brand management expert with strong track record in developing and executing strategic marketing initiatives. Adept at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions. Collaborative team player focused on achieving results and adapting to changing market needs. Skilled in market analysis, consumer insights, and cross-functional team leadership.

Overview

19
19
years of professional experience

Work History

Brand Manager

Dean Guitars
Tampa
12.2017 - 08.2025
  • Increased Company margin by creating a three tier product line to accommodate the customer in multiple price points
  • Successfully increased product availability by implementing batch building at the factory level
  • Increased sales and factory efficiency by properly forecasting annual and quarterly supply
  • Expanded customer base by utilizing current network portfolio and 15 years of customer development
  • Managed relationships with external partners and vendors to ensure successful execution of marketing initiatives.

Product Manager

ESP Shibuya
North Hollywood
03.2014 - 10.2017
  • Increased Company's sales by 7% year over year by redesigning product line to be integrated into a three tier product offering
  • Lowered Artist attrition by 20% by creating a new program used to increase customer engagement and providing additional content for the marketing department
  • Coordinated and hosted multiple trade shows and consumer events annually to increase brand recognition
  • Identified potential opportunities for improvement in existing products and developed strategies to capitalize on them.

Product Manager / International Sales Specialist

FMIC
Scottsdale
10.2006 - 03.2014
  • Managed multiple Specialty brands
  • Negotiated and expanded current OEM relationships which in turn improved quality and quantity of product
  • Increased dealer and user sales by developing experiential marketing events including live public clinics and hands on training
  • Attended largest industry tradeshows yearly and earned multiple awards and accolades including Best of Show
  • Identified potential opportunities for improvement in existing products and developed strategies to capitalize on them.
  • Evaluated marketing strategies based on knowledge of establishment objectives, market characteristics, and cost factors.
  • Negotiated contracts with vendors or distributors to manage product distribution.

Education

High School Diploma -

Moon Valley
Phoenix, AZ
06.1989

Skills

  • Product Development
  • Dealer Networking
  • Artist Relations
  • Marketing Support
  • Supply Chain
  • Market Research
  • SKU Lifecycle Management
  • International B2B Relations
  • MS OFFICE
  • PROPHET 21
  • SAP
  • AS400
  • MASTER DATA
  • NAVISION
  • FILEMAKER
  • ADOBE PHOTOSHOP
  • MAC IOS
  • LOGIC
  • PROTOOLS
  • Margin monitoring
  • Social media strategy
  • Market analysis
  • Partnership development
  • Sales support
  • Brand strategy

Accomplishments

  • I have been asked to speak at schools and retailers across the globe regarding Product Management and Artist Relations.
  • I have toured the world musically, as a clinician, and for distribution negotiations.
  • I have built a strong name for myself and my family by always being honest and never burning bridges.

Training

  • Multiple public Speaking events
  • NAMM Seminars, Sweetwater, Full Compass, Musicians Institute, Guitar Center, Music Stores world-wide.

References

References available upon request

Timeline

Brand Manager

Dean Guitars
12.2017 - 08.2025

Product Manager

ESP Shibuya
03.2014 - 10.2017

Product Manager / International Sales Specialist

FMIC
10.2006 - 03.2014

High School Diploma -

Moon Valley

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