CHRISTOPHER CENAMI
Santa Rosa,CA
Summary
Wine sales and marketing leader with 15+ years’ experience accelerating account growth, coaching high-performing teams, and executing strategic initiatives to drive revenue. Collaborate with internal teams to develop pricing and programming that align with business objectives. Foster strong, trust-based customer relationships to expand company footprint and exceed profitability goals.
Overview
17
17
years of professional experience
Work History
Sale & Marketing Manager
Portocork America
11.2023 - 12.2024
- Designed and executed successful sales and marketing strategies to promote cork products within the wine industry. Established and nurtured relationships with both new and existing clients. Negotiated and finalized key contracts, ensuring sustainable business partnerships. Led and managed a sales team by setting clear objectives and performance metrics, while consistently coaching and supporting team members. Organized and supervised advertising campaigns and trade shows to boost brand visibility and product awareness. Compiled and presented comprehensive sales reports and forecasts to senior management.
Director, Commercial Development
Cresco Labs
05.2021 - 10.2023
- Directed all Suppliers within portfolio and became the point person for Supplier Relations. Oversaw inventory management and procurement ensuring the right products were available to drive revenue. Managed margins for all brands to ensure gross profit was met with monthly revenue and payables for all Suppliers brands. Lead the Commercial Development and Customer Service Teams while working closely with Sales, Operations, Finance and Compliance departments.
Regional Manager
WINE WAREHOUSE
02.2018 - 11.2020
- Led sales team of 6 to drive supplier and company objectives for distributor with 600+ employees and $286M+ annual revenue. Collaborated with suppliers to develop private labels and exclusive spirits barrel selection programs. Forged relationships with key decision-makers in prime accounts and strategized selling tactics to propel incremental sales and new product placements.
- Delivered revenue growth of 12%+ over 2-year period—exceeded company average of 6%
- Increased sales volume of top 20 suppliers by 20% in 2018 and 2019
- Ranked within top 3 for revenue growth every month in 2018 and 2019
VP, Sales & Marketing
BAMBURY WINE COLLECTION
10.2016 - 11.2017
- Developed and implemented sales and marketing strategies by segmenting and targeting markets and distribution channels for custom crush winery in Sonoma with 1K+ clients. Oversaw broker and distributor pricing and programming. Bolstered direct-to-consumer wine club featuring winery’s 3 brands and 2 private labels. Managed partnership with Safeway.
- Enabled $10K sale—built auction package for San Francisco fundraising event resulting in wine order from auction winner
Area Manager
EPIC WINE & SPIRITS
04.2014 - 09.2016
- Managed 600 accounts across North Bay, organized channel management tracking, and coached sales force of 8 for boutique wholesaler. Evaluated team performance and executed incentive programs to enhance productivity and boost revenue. Ensured customer satisfaction and success by leveraging supplier relationships. Initiated and launched sales teamwork incentive program—accomplished by all sales reps.
- Increased revenue by 25%+ and regional sales volume by 20% within 1st year
- Grew top 50 suppliers by 28% in volume in 2nd year
- Awarded Team of the Year for Northern California in 2014 and for State of California in 2015
Division Manager
YOUNG'S MARKET COMPANY
10.2010 - 04.2014
- Led and mentored team of 6 sales reps and 2 managers to secure product placement and grow sales for territory spanning Sonoma and Marin counties for wholesaler and distributor with $3B annual revenue. Collaborated with top suppliers to devise marketing strategies for priority clients. Built trust with difficult accounts to maximize sales opportunities.
- Achieved 12%+ annual sales growth average—exceeded company growth average YoY
- Awarded Team of the Month 5 months each year for surpassing revenue and case volume objectives
Sales Representative
PACIFIC WINE & SPIRITS
11.2007 - 10.2010
- Managed 120 on- and off-premise accounts for California subsidiary of Southern Glazer’s Wine & Spirits. Cultivated strong customer relationships to drive loyalty and aggressively expand company footprint. Consistently exceeded sales objectives.
- Grew sales from $700K to $1.5M and accounts from 75 to 150 within 2-year period for Sonoma County territory
- Awarded Rookie of the Year with 80% goal attainment
- Recognized as Sales Representative of the Month 16 times between 2008 and 2009
Education
Associate in Occupational Studies - Culinary Arts
California Culinary Academy
Skills
- Beverage sales
- Strategic marketing
- Team leadership
- Private label development
- Key account management
- Pricing and programming
- Relationship management
- Channel management tracking
- P&L management
- Diver
- Microsoft
- Google Workspace
- PocketAdvantage
- Tableau
- Topaz
- Synced Tool
- MS Visio
- Concur
- AS400
- Salesforce
Timeline
Sale & Marketing Manager
Portocork America
11.2023 - 12.2024
Director, Commercial Development
Cresco Labs
05.2021 - 10.2023
Regional Manager
WINE WAREHOUSE
02.2018 - 11.2020
VP, Sales & Marketing
BAMBURY WINE COLLECTION
10.2016 - 11.2017
Area Manager
EPIC WINE & SPIRITS
04.2014 - 09.2016
Division Manager
YOUNG'S MARKET COMPANY
10.2010 - 04.2014
Sales Representative
PACIFIC WINE & SPIRITS
11.2007 - 10.2010
Associate in Occupational Studies - Culinary Arts
California Culinary Academy
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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