Christopher Collichio
Chicago,IL
Summary
Growth oriented Digital Marketing professional with over 12 years of experience in e-commerce client services, digital ad sales, and strategic partnerships. Specialize in helping enterprise level retailers grow their e-commerce programs through strategic partnerships in Affiliate Marketing, Programmatic Marketing, Retargeting, SMS, and Personal Finance. Currently seeking a senior level e-commerce partnerships role focused on creating, developing, and executing a comprehensive partnership strategy that drives sustainable growth.
Overview
14
14
years of professional experience
Work History
Head of Partnerships and Affiliate
TireBuyer
12.2021 - 03.2023
- Responsible for creating and executing strategic partnerships growth strategy to help increase Tirebuyer.com’s marketing reach in Affiliate Marketing, Programmatic Marketing, SMS, Consumer Financing, Retargeting, Card Linked Offers and more.
- Developed Affiliate Marketing Strategy that cut our blended affiliate costs by 42% YoY, while growing top line sales by 77% YoY in 2022.
- Oversaw onboarding of new partnerships from outreach to dev implementation.
- Created multi-channel customer acquisition strategy.
- Launched three consumer financing partnerships with Affirm, PayTomorrow, and Uown in 2022, helping increase site wide conversion rate by 23%.
- Oversaw new marketing channel launches in Retargeting and SMS with strategic partnership with Attentive and AdShoppers in early 2023.
- Managed and reported on affiliate program results, resolved issues and improved outcomes for portfolio of publishers that drove over $15 million in top line sales in 2022.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Facilitated growth strategy development and planned with cross-functional teams to build new to existing customer funnel.
- Enforced use of required processes and tools for partnership management.
Senior Account Executive
Raise Marketplace
04.2021 - 12.2021
- Managed diverse ecommerce retail portfolio of Enterprise level retailers such as Kohl's, Macy's, Lowe's, Home Depot, Stubhub, Walgreens, Saks 5th Avenue, Hotels.com and more.
- Responsible for development of Raise's "Coupons" sales strategy.
- Responsible for sales goals of $250,000+ per quarter.
- Monitored top partner performance in order to develop custom media packages for each client.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Brought in over $1 million in incremental revenue while managing multiple high-profile accounts.
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
- Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results.
- Set and monitored sales targets and identified potential customers.
- Promoted company offerings to diverse customers with targeted and disciplined approach.
Senior Account Executive
CouponCabin LLC.
03.2018 - 04.2021
- Provided high caliber client service, insights and recommendations on strategy and growth to assigned merchant, network, and agency partner accounts.
- Managed E-commerce porfolio of over 1,100 clients.
- Monitored and reported on effectiveness of campaigns and identified opportunities to optimize performance.
- Employed sales techniques to achieve 43% success rate closing sales
- Brought in over $5 million/year in incremental revenue while managing multiple high-profile accounts
Strategic Account Executive
GROUPON
06.2016 - 02.2018
- Strategically prospected, prioritized, and closed new affiliate/direct business partnerships with enterprise merchants.
- Upsold and managed large portfolio of existing national retail clients in order to facilitate revenue growth through CPA, CPC, and cash partnerships in order to surpass quarterly goals that exceed $800,000..
- Assisted and advised three junior Account Executives with pipeline management and growth strategies in order to grow new long tail merchant partnerships.
- Closed merchant contracts for media buys ranging upwards of $300,000.
- Developed and grew relationships with top tier clients such as Stubhub, L.L.Bean, Sears, Kmart, Overstock.com and more through in person meetings and regularly schedule business calls.
Sales Manager
QUOTIENT TECHNOLOGY (Coupons.com)
04.2015 - 06.2016
- Managed, maintained, and grew partner relationships and programs by advising on optimization tactics through Coupons.com.
- Responsible for reaching quarterly goals upwards of $1.4 million in incremental revenue for my portfolio.
- Sold e-commerce optimization solutions and products such as mobile campaigns, email pushes, custom content solutions as well as online to offline solutions.
- Managed Sales Planner to help carry out customized CPA and Flat Fee Media Buys in order to drive incremental revenue for advertising partners.
- Aided in creation, testing, and development of new marketing solutions in order to meet needs of our customers, and increase overall performance and client spend.
Account Manager
RAKUTEN MARKETING AFFILIATE NETWORK
10.2014 - 04.2015
- Maintained full responsibility for specialty retail accounts such as Manage portfolio of accounts that generate upwards of $115 million in revenue per year.
- Lead and directed account teams, providing strategic guidance on all client related responsibilities.
- Facilitated and negotiated merchant conversations with potential media buy partners such as Groupon.com, RetailMeNot.com, and Ebates.com.
- Developed strategic marketing plans for clients based on thorough data analysis and market trends.
Account Specialist
RAKUTEN MARKETING
03.2013 - 10.2014
Business Development Specialist
RAKUTEN MARKETING
09.2011 - 03.2013
Manager
ENTERPRISE RENT-A-CAR
10.2010 - 10.2011
Education
Bachelor of Arts - Writing Rhetoric and Technical Communication Fine Arts and Italian
James Madison University
Harrisonburg, VA2010
Skills
- Strategic Partnerships
- Partnership Development
- Growth Strategies
- E-commerce Optimization
- Customer Engagement
- Multi-Channel Advertising Campaigns
- Cross-Channel Marketing
- Profitability and revenue generation
Timeline
Head of Partnerships and Affiliate
TireBuyer
12.2021 - 03.2023
Senior Account Executive
Raise Marketplace
04.2021 - 12.2021
Senior Account Executive
CouponCabin LLC.
03.2018 - 04.2021
Strategic Account Executive
GROUPON
06.2016 - 02.2018
Sales Manager
QUOTIENT TECHNOLOGY (Coupons.com)
04.2015 - 06.2016
Account Manager
RAKUTEN MARKETING AFFILIATE NETWORK
10.2014 - 04.2015
Account Specialist
RAKUTEN MARKETING
03.2013 - 10.2014
Business Development Specialist
RAKUTEN MARKETING
09.2011 - 03.2013
Manager
ENTERPRISE RENT-A-CAR
10.2010 - 10.2011
Bachelor of Arts - Writing Rhetoric and Technical Communication Fine Arts and Italian
James Madison University
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