Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Christopher Collier

Marietta,GA

Summary

Seasoned Digital Marketing Analyst/Writer offering 15 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.

Overview

15
15
years of professional experience

Work History

Sr. Analyst – Quality Assurance

The Home Depot
10.2022 - Current
  • Conduct thorough analyses of performance metrics for offsite advertising operations and identify critical areas for optimization and improvement.
  • Provide dedicated Quality Assurance (QA) support, including detailed troubleshooting and meticulous documentation of capabilities for external media solutions.
  • Collaborate effectively within cross-functional teams to concentrate on advertising technology and operations, ensure smooth deployment of offsite media for various vendor partners, and use multifaceted approaches to enhance campaign performance and operational efficiency significantly.
  • Lead comprehensive campaign production for external media, encompassing ad unit development, campaign initiation, management of trafficking tags and creative content, implementation of targeted strategies, and rigorous quality control (QC)
  • Oversee campaign setup across a variety of platforms, both internal and external, including DV360, Facebook, Pinterest, Instagram, Yahoo DSP, Verizon DSP, SA360, and Google AdWords.
  • This role involves ensuring thorough QC and deployment reviews, adherence to best practices, and active engagement with stakeholders at various levels.
  • Developed comprehensive process documentation using Microsoft Word, PowerPoint, and Excel, guiding users of varying skill levels through tasks ranging from campaign creation to direct mail execution
  • This documentation was compiled through direct interactions with team members, extensive review of all software platforms employed, and hands-on involvement in various tasks.

Paid Media Manager

Response Mine Interactive
12.2019 - 10.2022
  • Exceed customer goals by identifying and executing proactive and reactive data-driven optimizations in partnership with the account team
  • As a result, convey world-class customer service via responsiveness, timeliness, and professionalism
  • Support tactical and foundational campaign activities such as account health checks, account restructuring, uploads, billing & IO management, and reporting
  • Remove campaign blockers through triaging and effectively partnering with designated support teams
  • Build trusted advisor relationships with customers and account teams for an assigned clients through expert analytical problem-solving skills
  • Develop a collaborative relationship and drive the growth of mutually beneficial working relationships with the account team and partner teams
  • Effectively manage day-to-day activity across an assigned client list through thoughtful leadership and operational strategies for a group of customers over various business verticals.

Strategic Account Specialist

Microsoft
10.2018 - 12.2019
  • In partnership with the account team, exceeded customer goals through identification and execution of proactive and reactive data-driven optimizations
  • As a result, conveyed world-class customer service via responsiveness, timeliness, and professionalism.
  • Supported tactical and foundational campaign activities such as account health checks, account restructuring, uploads, billing & IO management, and reporting
  • Removed campaign blockers through triaging and effectively partnering with designated support teams
  • Built trusted advisor relationships with customers and account teams for an assigned book of business through expert analytical problem-solving skills
  • Developed a collaborative relationship and drove the growth of mutually beneficial working relationships with the account team and partner teams
  • Effectively managed day-to-day activity across an assigned book of business through thoughtful leadership and operational strategies for 80 customers over various business verticals.

SEM Analyst & Digital Content Management

  • Reviewed and corrected copy for grammatical, spelling, and content errors for various creative projects
  • Used SEO best practices for website optimization, which delivered strong business results
  • Restructured dynamically generated landing pages to improve clarity and increase conversions, leading to a 7% increase in daily leads and average ad placement of 2.5 and above
  • Created online ads for Pay Per Click campaigns for small and medium-sized businesses, which yielded a click-through rate of 5% or higher
  • Increased leads by over 8% within 60 days
  • Researched and produced web content for a dozen client websites across multiple industries.

Writer, Blogger & SEM Analyst

Freelance
11.2017 - 10.2018
  • Conducted in-depth research and produced fresh and exciting content
  • Authored, edited, and updated feature articles, scripts, and related digital content
  • Analyzed creative briefs and created highly effective advertising materials
  • Developed and submitted all creative materials in appropriate formats
  • Cultivated relationships with all clients, editors, publishers, and producers
  • Reviewed and corrected copy for grammatical, spelling, and content errors for various creative projects
  • Used SEO best practices for website optimization, which delivered strong business results
  • Restructured dynamically generated landing pages to improve clarity and increase conversions, leading to a 7% increase in daily leads and average ad placement of 2.5 and above
  • Created online ads for Pay Per Click campaigns for small and medium-sized businesses, which yielded a click-through rate of 5% or higher
  • Increased leads by over 8% within 60 days
  • Researched and produced web content for a dozen client websites across multiple industries.
  • Completed novels for National Novel Writing Month for 2010, 2012-2014 & 2017
  • Winner of the National Novel Writing Month Competition 2019, 2024

Senior SEM & SEO Analyst

YP
04.2012 - 11.2017
  • Managed all aspects of client accounts, including search campaigns and quantitative, qualitative, and underlying data analysis to correct performance issues and optimization throughout the campaign life cycle
  • Improved quality of clicks and conversions for enhanced ROI via company research and rewriting of pay per click and search engine marketing campaigns
  • Increased product trust through customer service
  • Manifested positive relationships with internal and external customers by proactively communicating campaign performance with internal and external management
  • Performed quality assurance for search campaigns and accurately communicated errors to close gaps in customer satisfaction
  • Re-emphasized internal, vendor, and search engine best practices during proofing and error corrections
  • Regularly reviewed existing procedures to identify and implement operational efficiencies and redesigned processes
  • Edited meta tag keywords and descriptions for our in-house created landing pages for quality placement in web searches
  • Reported escalations and follow-up on a resolution to close the communication loop with management
  • Led a team of four responsible for all accounts in the Florida/Georgia region with monthly SEM budgets of up to $200,000+, focusing on extreme problem accounts (those that did not meet all three key performance indicators (KPI))
  • Reduced problem accounts from 44% of the portfolio to less than 30% in 8 months
  • Used campaign restructuring (based on company and internet traffic research), keyword building, and overall pay-per-click optimization
  • Reduced portfolio's average cost per lead by nearly 40% and increased leads generated by over 30%, despite a 7% budget decrease, in less than one year
  • The portfolio of accounts managed yielded a combined $200,000+ in average monthly revenue
  • Enhanced sales revenue through upgrades and renewals while decreasing churn rate.

SEM Analyst

AT&T
04.2011 - 04.2012
  • Adjusted SEM campaigns in response to the sales department and client requests
  • Monitored accounts for achievement against specified metrics and key performance indicators and modified campaigns to improve performance
  • Identified and escalated performance issues post-fulfillment of a customer account to increase quality in clicks and conversions for improved ROI
  • Analyzed client accounts for keywords, text ads, and ad groups to determine the best way to increase ROI.

YPConnect Change Facilitator

04.2010 - 04.2011
  • Facilitated updates to client's SEM campaigns, including keywords, ad groups, and ads
  • Resolved inquiries from the sales department related to significant changes in clients' SEM campaigns
  • Managed client accounts and served as a liaison between the sales department, clients, and third-party vendors
  • Corresponded with internal and external customers regarding SEM campaigns and YPConnect products.

SEM Account Manager

SearchIgnite
04.2009 - 04.2010

Education

Bachelor of Arts in English -

South Carolina State University
Orangeburg, SC

Skills

  • Online Marketing
  • Interactive Marketing
  • Website Auditing
  • Custom URL Tagging
  • Metatag Curation
  • Keyword Analysis
  • Vendor Relationship Mangement
  • Creative Content Creation
  • Blog Content Writing
  • WordPress
  • Adobe Site Catalyst
  • Basic HTML
  • Skai
  • Notepad
  • Webmasters
  • Hootsuite
  • Salesforce
  • SEMrush
  • Google AdWords
  • Google Analytics
  • DOMO
  • Vantage
  • PlacementsIO

Timeline

Sr. Analyst – Quality Assurance

The Home Depot
10.2022 - Current

Paid Media Manager

Response Mine Interactive
12.2019 - 10.2022

Strategic Account Specialist

Microsoft
10.2018 - 12.2019

Writer, Blogger & SEM Analyst

Freelance
11.2017 - 10.2018

Senior SEM & SEO Analyst

YP
04.2012 - 11.2017

SEM Analyst

AT&T
04.2011 - 04.2012

YPConnect Change Facilitator

04.2010 - 04.2011

SEM Account Manager

SearchIgnite
04.2009 - 04.2010

SEM Analyst & Digital Content Management

Bachelor of Arts in English -

South Carolina State University
Christopher Collier