Expert birder, photographer, and wildlife artist
Conservation writer and author
Triathlete at Olympic and Half Ironman distances
Published writer in Runner's World, Bird Watcher's Digest
Author of four books
Christopher Cudworth
North Aurora,IL
Summary
Christopher Cudworth is a marketing and communications strategist whose diversified copywriting skills turn complex subject matter into compelling content for use across multiple industries and platforms. He began his career in financial services and diversified into journalism, marketing, and public relations with a focus in B2B.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
3C Creative Marketing
Chicago, IL
04.2019 - Current
- As senior copywriter and creative development leader I collaborate with internal and agency marketing teams, sales leaders, brand managers and product managers to drive conceptual, communications and content strategy. Here are a few key outcomes:
- Produced case study landing $40M contract for an architectural firm.
- Lead creative director and copywriter from concept to completion on award-winning videos and campaigns for local to global clients such as Dow.
- Seasoned and exceptional pitch presenter and public speaker.
- Excel in content strategy, communications, and public relations.
- Clients include US Cellular, Littlefuse, EN Engineering, Kluber Architects
Communications Manager
City of Batavia
Batavia, IL
04.2017 - 04.2019
- As the chief information officer, public relations and crisis management leader for the City of Batavia, Illinois reporting to the City Administrator, I planned and implemented the annual objectives of the City's communication plan.
- Lead copywriter on web, email, marketing, public relations, and social media.
- Successfully preserved Home Rule Status in citizen's referendum, resulting in protection of $5.2M in outside tax revenue by 9K to 3K ratio.
- Produced all website, email, marketing, and annual financial reports in collaboration with financial director and city administrator.
- Increased Facebook followers by 100% from 2K to 4K in 15 months.
- Developed Case Study program with city businesses to communicate economic growth and development.
- Served as FOIA Officer and Public Relations Director
Internal and External Communications Contractor
Chicago, IL
10.2013 - 03.2019
- As a contract internal and external communications and marketing associate, I collaborated with teams at agencies and companies to drive integrated campaigns and deliver content across multiple platforms.
- Clients include AT&T, US Cellular, Littlefuse, Eli Lilly, HearingPlanet.org, RFIdeas, Colorado Technical Institute, Case Construction, Elgin Sweeper.
- Collaborated with agency teams and companies to drive integrated marketing and communications campaigns and content across multiple platforms.
Senior Copywriter
Downers Grove, IL
02.2013 - 12.2013
- As Senior Copywriter and project manager at Straight North, a Chicago-based Internet marketing agency, I developed conversion-driven websites, public relations, and intelligent marketing solutions. Clients include: Schorr Packaging, BluePay, Futureceuticals.
- Led group of copywriters and proofreaders delivering SEO, PPC, social media, e-commerce, e-mail marketing, branding, public relations and strategy.
- Conceived internal editing and proofing process to save company $130K annually in formerly exported services.
Education
Bachelor of Arts - English, Fine art
Luther College
Decorah, IASkills
- Communications
- Copywriting
- Creative Direction
- Conceptual
- Content Strategy
- Storytelling
- Video script/production
- Social Media
- MS Office (Word, Excel)
- Adobe Creative Suite
- Artist/Illustrator
- Strategic planning
- Sales leadership
- CRM management
- Creative direction
- Content strategy
- Partnership development
- Cross-functional collaboration
- Staff management
- Digital marketing
- Social media marketing
- Project management
Accomplishments
• Created and developed a regional Chicago-area literacy program grown fro 35k public libraries and 50K families to 175K and 375,000 participants with $27M $$ and in-kind partnership support including Morton Arboretum, Chicago Botanic Garden, Art Institute of Chicago and 27 more.
• Built West Suburban Theater Connection integrated marketing program; digital, print, database, email, and social for 28 leading theater venues in Chicago area.
Certification
- FOIA Certified
- Incident Command System (FEMA) Certified
- Crisis Management
Interests
Timeline
Senior Marketing Manager
3C Creative Marketing
04.2019 - Current
Communications Manager
City of Batavia
04.2017 - 04.2019
Internal and External Communications Contractor
10.2013 - 03.2019
Senior Copywriter
02.2013 - 12.2013
Bachelor of Arts - English, Fine art
Luther College
Section name
- Creative Writer, Creative Direction, Account Management, Concept Development, Direct Sales, New Business Development, Copywriting, Graphic Design, Event Management, Illustrator, Brand Development, Brand Awareness, Journalism, Key Account Management, Presenter, Speechwriter, Ghost Writer, Pitches, Crisis Management, Media Relations, Social Media, Non-profits, Social Networking, Photoshop, PowerPoint, Public Relations, Strategic Planning, Photography, QuarkXPress, Media Relations, Problem Solving, Team Management, Arts, Non-fiction. Cycling. Triathlon. Technical Writing
- Content Strategy
- Copywriting
- Public Relations
- Marketing Strategy
- Blogging
- Product Marketing
- Email Marketing
- Digital Marketing
- Event Marketing
- Christopher is a marketing and communications strategist whose diversified writing skills turn complex subject matter into compelling content for use across multiple platforms.
- An exceptional presenter and public speaker, he excels in creating and leading pitches, landing major account contracts and policy wins from both the agency and client-side. Chris collaborates with sales leaders to produce collateral and content aligned with both brand and product managers. He is superb in drawing out customer success stories and subject matter expertise to deliver engaging testimony for case studies, email marketing, paid and earned social media, website call-to-action, video production and animation, scripting, and public relations. Chris is also a freelance writer and published author on subjects of environment, science, economics and financial services, sustainability, the arts, agriculture, fitness and health, entertainment, politics, and life journeys.
- Author of these books: The Right Kind of Pride: Character, Caregiving and Community. (Amazon) The Genesis Fix: A Repair Manual for Faith in the Modern Age (2007) Honest-To-Goodness: Why Christianity Needs A Reality Check and How to Make It Happen Connect and Nature Is Our Country Club: How Golf Explains Sustainability in a Changing World.
- Chris@christophercudworth.com To brainstorm, call me at 630.621.8520. Blogs: werunandride.com, therightkindofpride.com, genesisfix.wordpress.com