Christopher Davis
Austin,TX
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Growing ROI based Paid/Earned/Owned Strategy, and Interdepartmental Collaboration.
Overview
15
15
years of professional experience
Work History
Director of Marketing
CMVI Holdings
02.2022 - Current
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
- Streamlined internal processes for greater efficiency within the marketing department, allowing for increased focus on strategic initiatives.
Marketing Manager
CMVI Holdings
04.2019 - 02.2022
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Social Media Coordinator
Pure For Men
11.2017 - 04.2019
- Boosted brand visibility by developing and implementing engaging social media campaigns.
- Enhanced online engagement with the creation of compelling content for various platforms.
- Increased website traffic through effective cross-promotion and link sharing on social media channels.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Analyzed performance metrics to identify trends and areas for improvement in future campaigns.
Public Relations and Marketing Manager
Contour Interior Design
10.2016 - 07.2017
- Develop and implement marketing communications plans that include strategy, goals, and analytics
- Wrote and developed print and electronic communications for press releases, web articles, blogs and landing pages
- Increased social media and web presences by 58% while monitoring and analyzing engagement
- Negotiated opportunities for partnerships, sponsorships and advertising with top regional and national media on an on-going basis.
Account Manager
Coca-Cola Refreshments
08.2015 - 08.2016
- Promoted to Account Manager – Acted as liaison between Coca-Cola and small store managers to maintain customer relations while increasing company revenue
- Increased total cases by 2.9% in 2015, 3.05% in Q1 and Q2 of 2016 in a designated sales territory of 70 retail and convenience stores
- Responsible for implementing marketing tactics that align with the brand and target markets to increase volume by utilizing point of sales materials, in-store events and strategic displays.
Route Process Administrator
Coca-Cola Refreshments
08.2014 - 08.2015
- Primary responsibilities included working with multiple departments to resolve reconciliation items and customer invoice settlement.
Distribution Sales Center Administrator – Sales
Coca-Cola Refreshments
04.2013 - 08.2014
- Primary responsibilities involved data entry, ordering and maintaining point of sale material, marketing collateral and coupons for use of sales and account managers.
Public Relations and Marketing Coordinator/Instructor
Heart of Texas Cheer
05.2009 - 05.2012
- Maintained daily operations to ensure the facility(s) were ready for classes, workshops and events
- Organized public relations and marketing projects to promote gym events to the Waco community
- Coordinated the registration, scheduling and attendance of up to 80 students for daily classes
- Managed class curriculum and staff of two instructors for second gym location
- Created advertisements and mail outs for client recruitment and retention.
Education
Bachelor of Arts in Journalism, PR and New Media - Marketing
Baylor University
Waco, Texas05.2015
Skills
- Customer Segmentation
- Web Analytics
- Marketing Analytics
- Advertising Management
- Google Analytics
- Excel
- Power Point
- Word
- HTML
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Adobe Dreamweaver
- Final Cut Pro
- IMovie
- Constant Contact
- WordPress
- Photography
- Event planning
- Layout Design
Timeline
Director of Marketing
CMVI Holdings
02.2022 - Current
Marketing Manager
CMVI Holdings
04.2019 - 02.2022
Social Media Coordinator
Pure For Men
11.2017 - 04.2019
Public Relations and Marketing Manager
Contour Interior Design
10.2016 - 07.2017
Account Manager
Coca-Cola Refreshments
08.2015 - 08.2016
Route Process Administrator
Coca-Cola Refreshments
08.2014 - 08.2015
Distribution Sales Center Administrator – Sales
Coca-Cola Refreshments
04.2013 - 08.2014
Public Relations and Marketing Coordinator/Instructor
Heart of Texas Cheer
05.2009 - 05.2012
Bachelor of Arts in Journalism, PR and New Media - Marketing
Baylor University
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