Christopher DeWitt
SEO Specialist
Rensselaer,NY
Summary
SEO Specialist with working knowledge of SEO & Wordpress Web development strategies, keyword research, copywriting, multiple analytic and tracking tools and report generation. Guides Web Development, online presence and SEO strategy for small to medium-sized businesses and executes SEO-driven lead generation campaigns for large clients.
Overview
7
7
years of professional experience
10
10
years of post-secondary education
Work History
Freelance Web Designer & SEO Specialist
Multiple Businesses
Albany, NY
10.2015 - Current
- Planned and provided front-end website development using WordPress, Photoshop and other editing software.
- Provided technical consulting support on projects or system issues.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Built and styled new mobile-friendly websites, transitioning legacy presentations to simultaneous easy-to-use versions.
- Adhered to SEO best practices while designing sites.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Optimized copy and landing pages for search engine marketing purposes.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Completed keyword research to target clients based on keyword targeting.
- Developed and implemented quality link-building strategies.
- Analyzed and audited clients' websites to address performance issues.
- Developed and implemented techniques for increasing page visits and likes.
- Collected and analyzed data to improve strategies.
- Managed paid search campaigns using Facebook and Google Ad platforms.
- Created content strategies for digital media.
- Helped clients develop website portals and social media pages to promote businesses.
- Created customized marketing materials to increase product awareness.
- Downloaded images and provided artistic and technical image manipulation in Photoshop.
- Developed display, marketing and packaging materials to support product branding strategies.
- Put together videos for social media, advertising and informational purposes.
- Created digital image files for use in digital and traditional printing methods.
- Worked with clients to gather and define requirements, establish scopes and manage project needs.
Education
Bachelor of Science - Business Administration And Management
University At Buffalo
Buffalo, NY 08.2015 - 05.2020
Minor - Computer Science (Software)
University At Buffalo
Buffalo, NY 08.2015 - 05.2020
Skills
Technical Analysis
Website optimization
Web development projects
Video File Editing
Content Marketing
Search Engine Optimization
Quick Learner
Social media management
Responsive design
Graphic design integration
SEO Copywriting
Dependable and Responsible
Timeline
Freelance Web Designer & SEO Specialist
Multiple Businesses
10.2015 - Current
Bachelor of Science - Business Administration And Management
University At Buffalo
08.2015 - 05.2020
Minor - Computer Science (Software)
University At Buffalo
08.2015 - 05.2020