Christopher Etherton
Belmont,North Carolina
Summary
Dynamic business owner with a proven track record of successful ventures. Skilled in strategic planning, sales, and operations management. Proficient in fostering strong client relationships and driving company growth. Financial Executive and Business Consultant with proven experience in business development, from startup to $1,000,000 in annual revenues. Offering keen financial acumen to lead businesses to profitability in both lean times and periods of growth. Known for excellent recruiting, hiring and managing high-performance teams. Experienced in finance and accounting, operations, supply chain, and human resources. Talented Chief Financial Officer enthusiastic about developing policies, procedures, and both short- and long-range objectives for companies. Industrious Chief Financial Officer versed in compliance, documentation, reporting, and auditing. Demonstrated success in streamlining operations and increasing efficiency. Prepared to leverage 28 years of experience to support operations in new role at LZ Printing and Signs Depot. Market-driven Chief Financial Officer adept at coordinating executive financial activity and capitalizing on market opportunities. Decisive leader and forward-thinking manager with excellent attention to detail and a hardworking mentality. Ready to apply [Number] years of progressive experience to new position with long-term potential.
Overview
27
27
years of professional experience
Work History
CFO
LZ PRINTING AND SIGN DEPOT
01.2024 - Current
- Oversaw budgets, payroll, and accounts payable and receivable.
- Reduced operational costs by identifying areas for improvement and implementing cost-saving measures across various departments.
- Prepared accurate financial statements at end of quarter to summarize financial health and business performance.
- Conducted detailed analysis of company financial information and oversaw preparation of related reports.
- Spearheaded the implementation of a new financial reporting system, resulting in more accurate and timely data for decision-making purposes.
- Managed relationships with external auditors, ensuring a smooth and efficient annual audit process with minimal findings or issues identified.
- Ensured compliance with all regulatory requirements by staying current on industry developments and implementing necessary controls within the organization.
- Oversaw the preparation and submission of all tax filings, mitigating potential risks associated with noncompliance.
- Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.
- Mentored finance team members, fostering a culture of professional growth and skill development within the department.
- Enhanced cash flow management through the development of robust forecasting models, ensuring optimal liquidity for business operations.
- Evaluated investment opportunities diligently, contributing to informed decisions regarding potential projects and their expected returns.
- Drove revenue growth by developing pricing strategies that maximized both sales volume and profitability.
- Managed risk effectively through the establishment of a comprehensive risk management framework, safeguarding company assets against potential threats.
- Tracked cash flow and financial planning to analyze company's financial strengths and weaknesses and propose strategic directions.
- Directed budget development, budgetary controls and recordkeeping to make informed financial decisions.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Managed financial, operational and human resources to optimize business performance.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Monitored key business risks and established risk management procedures.
- Founded performance- and merit-based evaluation system to assess staff performance.
OWNER
GASTON SIGNS AND PRINTING INC.
01.2022 - 01.2024
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Trained and motivated employees to perform daily business functions.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.
- Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
- Expanded product offerings by researching market trends and identifying potential growth opportunities.
- Improved team productivity by introducing innovative project management tools and techniques.
- Led negotiations for major contracts, securing favorable terms that significantly reduced costs.
- Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
- Fostered strong relationships with clients to boost retention rates, conducting regular feedback sessions.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
OWNER
GASTON PRINTING AND SIGNS LLC.
02.2016 - 12.2022
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Trained and motivated employees to perform daily business functions.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
- Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
- Expanded business into new markets, cond
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
INSIDE SALES
CRISP PRINTERS
05.1997 - 02.2016
- Trained junior inside sales representatives in best practices for prospecting, qualifying leads, and closing deals efficiently.
- Mentored junior team members, providing valuable guidance on best practices for successful inside sales tactics.
- Mentored junior team members to help them reach their full potential within the role of Inside Sales Account Executive.
- Assisted in the development of annual budgets for the Inside Sales department, ensuring alignment with overall company objectives.
- Conducted weekly review meetings with fellow Inside Sales Representatives to share insights and collaborate on strategies for improvement.
- Mentored new Inside Sales Advisors, providing guidance on best practices for achieving success in the role.
- Managed a high-performing inside sales team to exceed company targets and quotas consistently.
- Boosted sales performance by implementing effective inside sales strategies and techniques.
- Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
- Streamlined the inside sales process by identifying inefficiencies and implementing improvements, thereby increasing productivity.
- Increased sales revenue by consistently meeting and exceeding monthly quotas in a fast-paced inside sales environment.
- Implemented targeted marketing campaigns, generating high-quality leads for the inside sales team to pursue.
- Contributed to overall team success by sharing insights, best practices, and lessons learned from individual experiences with marketing inside sales.
- Acted as inside sales representative through cold calling and pursuing qualified leads.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Education
HIGH SCHOOL DIPLOMA -
ASHBROOK HIGH SCHOOL
GASTONIA, NC06.1991
Skills
- Leadership
- Strategic planning
- Financial management
- Marketing
- Customer service
- Sales
- Problem-solving
- Communication
- Time management
- Decision-making
- Customer Relations
- Small business operations
- Relationship Building
- Verbal and written communication
- Client Service
- Project Management
- Operations Management
- Business Management
- Business Planning
- Strategic Planning
- Project estimating
- Staff Management
- Team Oversight
- Financial Management
- Staff hiring
- Business Development
- Business launch
- Business Administration
- Business marketing
- Consulting
- Negotiation
- Sales Leadership
- Employee Development
- Product branding
- Administrative Oversight
- Bidding processes
- Contract Management
- Financial Planning
- Sales management
- Cost Reduction
- Budget Development
- Regulatory Compliance
- Talent Development
- Budget Administration
- Human Resource Management
- Partnership Development
- Labor Relations
- Human Resources
- Quality Management Systems
- Investor Relations
- Capital pursuit
- KPI Management
- Customer Service
- Decision-Making
- Teamwork and Collaboration
- Team Leadership
- Customer Service Management
- Effective leader
- Scheduling
- Goal Setting
- Quality Assurance
- Inventory Control
- Inventory Management
- Business Leadership
- Purchasing and planning
- Schedule Management
- Records Organization and Management
- Desktops, Laptops, and Mobile Devices
- Customer Retention
- Employee Relations
- Employee Scheduling
- Budget Control
- Performance Improvement
- Employee Motivation
- Hiring and Onboarding
- Sales Strategies
- Administrative Management
- Direct Sales
- Process Improvements
- Sales Tracking
- Staff Development
- Marketing Strategies
- Finance and Accounting Oversight
- Business Growth Initiatives
- Cost analysis and savings
Additional Information
Diploma in Advanced French, Financial planning & analysis: Created forecasts & reports to guide strategic decisions., Risk management: Developed strategies to mitigate financial risks & safeguard assets., Cost control: Implemented cost-saving initiatives to improve profitability & streamline operations., Financial reporting: Oversaw accurate & timely preparation of financial statements for stakeholders., Successfully managed all aspects of business operations for a profitable clothing boutique., Developed and implemented effective marketing strategies to increase customer base and sales., Oversaw inventory management, vendor relations, and customer service to ensure high satisfaction levels., Demonstrated leadership by training and supervising employees to optimize productivity and performance., Implemented successful marketing strategies to increase brand recognition and sales., Demonstrated strong leadership skills by effectively managing a team of employees., Maintained high levels of customer satisfaction through responsive communication and quality products., Generated leads and maintained customer relationships through proactive communication and follow-up., Collaborated with cross-functional teams to ensure seamless order fulfillment and customer satisfaction., Utilized CRM software to track sales activity and analyze market trends for strategic decision-making., Developed and implemented effective sales strategies to meet and exceed revenue targets.
Timeline
CFO
LZ PRINTING AND SIGN DEPOT
01.2024 - Current
OWNER
GASTON SIGNS AND PRINTING INC.
01.2022 - 01.2024
OWNER
GASTON PRINTING AND SIGNS LLC.
02.2016 - 12.2022
INSIDE SALES
CRISP PRINTERS
05.1997 - 02.2016
HIGH SCHOOL DIPLOMA -
ASHBROOK HIGH SCHOOL
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