Manage end-to-end trade show logistics, including truck/booth setup and teardown, on-site support, and group accommodations to ensure seamless execution of events.
Lead the marketing content development process, overseeing copywriting, production, editing, and deployment to drive product awareness and engagement.
Website design and maintenance, including content refreshes, monthly SEO & paid search optimizations, and technical improvements utilizing CRM and CSM platforms.
Develop and carry out strategic marketing plans for new locations, driving brand awareness, and for emerging AORs.
Plan and execute monthly marketing campaigns across social media, the website, and email to drive engagement, generate leads, and increase sales.
Digital Media & Video Manger
Iowa State University Hockey Program
Ames, IA
08.2016 - 12.2020
Created, planned and managed day-to-day content for Iowa State's Division 1 Twitter, Facebook, Instagram, Snapchat and Youtube Accounts
Developed all promotional content with players and staff for the program's community outreach events, such as Hockey Fights Cancer Night, The Children's Cancer Connection, Pucks & Paws, and Military Appreciation Events.
Produced all video content for Cyclone Hockey's campus-wide TV show, produced alongside Greenlee School TV.
Worked alongside Game-Day Operations Managers and senior-level management to implement all targeted marketing email campaigns directed toward businesses around the Des Moines Metro.
Video Production Manager
Kings Hockey Club
Crystal Lake, IL
08.2014 - 08.2016
Planned and executed marketing and communication material for future events alongside the President and Director of Hockey Operations.
Produced the King's marketing content for the Illinois High School Hockey State Tournament.
Received 150,000 views on media created with exposure to other major Chicago-based athletic programs.