Christopher Folino
Oak Park,CA
Summary
Innovative and strategic Creative Director with over 15 years of experience leading high-impact media production projects. Expert in developing compelling content that resonates with target audiences across multiple platforms, driving engagement, and increasing sales. Proven leader in managing creative teams, negotiating contracts, and delivering exceptional results under tight deadlines. Adept in both traditional and digital media with a strong understanding of brand storytelling.
Overview
29
29
years of professional experience
Work History
Creative Director
Sideshow Productions
Agoura Hills, CA
11.2008 - Current
- Directed, edited, and produced over 150 commercials, including toy line launches for top clients like Mattel, MGA, Spin Master, Jakks Pacific, Alpha Group, Moose Toys, Jazwares, Bandai, Wicked Cool Toys, and Munchkin
- Spearheaded campaigns that resulted in significant sales increases, including a 34% rise in Power Rangers product sales over four years
- Created the industry's first 'Choose Your Own Toy Adventure' for Super Mario Brothers on YouTube, enhancing user engagement and brand loyalty
- Innovated content formats, such as the first motion comic book for the iPhone, 'Sparks.'
- Managed large-scale productions, coordinating crews and negotiating vendor contracts with budgets up to $2 million
Senior Video Manager
THQ Inc.
Agoura Hills, CA
04.2003 - 11.2008
- Established and developed the Video Department, overseeing all creative output for television commercials, trailers, documentaries, and special presentation pieces
- Elevated the technical standards of the Video Department to HD, leading to high-quality production outputs that set new benchmarks in the industry
- Awarded multiple honors, including two Unsung Hero Awards and nominations for the Chairman's Award and Outstanding Impact Award
Senior Media Producer/Editor
Interplay Entertainment Corporation
Irvine, CA
09.2000 - 11.2002
- Developed and produced media content for multiple game titles, contributing to the success of major marketing campaigns
- Created compelling video game commercials, trade show presentations, and marketing reels that drove audience engagement and product visibility
Television Producer
The Home Depot
Orange, CA
01.1996 - 09.2000
- Produced and directed eight monthly shows for the West Coast Division, handling all aspects from scripting to editing
- Created internal and external video content that ranged from comedy to corporate finance, aligning with brand goals and audience interests
Education
Communications and Screenwriting
Loyola Marymount University
Los Angeles, CASkills
- Visionary leadership
- Creative direction
- Strategy
- Cross-functional team collaboration
- Project management
- Final Cut Pro
- Avid
- Adobe Creative Suite
- Scriptwriting
- Storytelling
- Strategic campaign development
- Contract negotiation
Accomplishments
https://en.wikipedia.org/wiki/Sparks_(film)
Timeline
Creative Director
Sideshow Productions
11.2008 - Current
Senior Video Manager
THQ Inc.
04.2003 - 11.2008
Senior Media Producer/Editor
Interplay Entertainment Corporation
09.2000 - 11.2002
Television Producer
The Home Depot
01.1996 - 09.2000
Communications and Screenwriting
Loyola Marymount University
Similar Profiles
Susan HullSusan Hull
Television Producer at Circus Dog Productions - Pietown ProductionsTelevision Producer at Circus Dog Productions - Pietown Productions
Colette PostaerColette Postaer
Costume Production Designer at Which Witch Productions (multiple productions)Costume Production Designer at Which Witch Productions (multiple productions)
Oliver RotunnoOliver Rotunno
Production Coordinator at RiceGirl Productions, CottonBlend ProductionsProduction Coordinator at RiceGirl Productions, CottonBlend Productions