Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Christopher Frazier

Ballwin,MO

Summary

Insightful senior-level marketing professional with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Recognized by leadership to routinely exceed KPI's and goals to help organization enjoy success and growth.

Overview

9
9
years of professional experience

Work History

Senior Marketing Manager

Cengage Learning-ed2go
05.2022 - Current
  • Oversee B2B business development marketing
  • Exceeded KPIs and goals three years in a row
  • Establish and manage overall business plan for business development marketing.
  • Lead generation through digital campaigns like social media, email, and SEO.
  • Create and align branding, messaging, story, and strategy across academic channel.
  • Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.
  • Cross-collaborate with sales, product, operations, creative, and analytics teams.
  • Cultivate sales pipeline for business development team through various campaigns.
  • Continually maintain and enhance company's reputation and positive image in markets served.
  • Create, update, and maintain sales enablement tools
  • Manage CRM Salesforce to ensure accurate prospect and partner data
  • Develop drip, ABM, email, and lead generation campaigns through LinkedIn, Pardot, and Marketing Cloud.
  • Design campaigns and marketing collateral through Adobe Creative Cloud.
  • Manage partnerships with external agencies.
  • Create and cultivate ed2go brand awareness through a variety of platforms.
  • Collaborate on, and attend, industry events through conferences.
  • Utilize knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Create and run quarterly webinars to increase partnerships with institutions
  • Analyze and report on KPIs to validate and demonstrate success of marketing campaigns.
  • Create and hosted more than six annual webinars
  • Support business development team on prospect sales calls
  • Partner with sales on annual acquisition of more than 40 academic partners
  • Collaborate with leadership to create marketing budget
  • Leverage data insights from quarterly surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Perform routine competitive research and analysis
  • Greatly improve website visibility through development and implementation of SEO strategies.

Senior Marketing Manager

Elsevier
05.2018 - 05.2022
  • Led product marketing for education assessment and simulation products and services
  • Manage a marketing team of three coordinators and specialists
  • Developed over 8 yearly marketing campaigns to exceed KPIs and organizational goals
  • Exceeded KPIs and goals four years in a row with 20% growth
  • Collaborate with product, finance, research, and sales team to bring new products to market
  • Led go-to-market for new VR product release
  • Oversaw pilot programs for new products, prior to release
  • Worked on task force to create and implement new company website
  • Led bi-yearly sales training
  • Created sales enablement tools
  • Designed marketing campaigns to increase revenue, adoption, and traffic to sites
  • Establish yearly marketing strategy and budgets for products
  • Conducted market research to identify new opportunities and target markets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Marketing Manager

Jord Inc.
10.2016 - 05.2018
  • Led marketing team of 12
  • Managed third-party relationships with agencies and vendors
  • Oversaw high-impact marketing campaigns with popular social media personalities
  • Established and managed monthly marketing budgets
  • Utilized analytics tools to increase site traffic
  • Collaborated with design team on new company website
  • Led go-to-market activities for new product releases
  • Managed SEO for company website
  • Established monthly company newsletter for customers
  • Created an employee handbook and onboarding process

Education

Bachelor of Business Administration -

Fontbonne University
St. Louis, MO

Master of Business Administration -

Fontbonne University
St. Louis, MO

Skills

  • Salesforce platform expertise
  • Marketo & Pardot expertise
  • Cloud marketing expertise
  • Advanced MS Excel proficiency
  • Skilled with Adobe Creative Cloud applications
  • Database querying
  • Experienced with Sales Navigator tools
  • Skilled in utilizing ZoomInfo tools
  • Teams & Zoom webinars
  • Experience in Google Analytics reporting
  • LTI & API integration
  • Proficient in AI technologies
  • Jira workflow optimization
  • VPlaybook expertise
  • Multi-channel marketing background

Accomplishments

  • Supported SEO specific initiatives that resulted in a 3x increase in customer revenue.
  • Collaborated with business development to achieve a 52% close rate for new partner acquisitions.
  • Supported subdomain marketing initiatives that resulted in over a 1400% increase in organic website traffic.

Timeline

Senior Marketing Manager

Cengage Learning-ed2go
05.2022 - Current

Senior Marketing Manager

Elsevier
05.2018 - 05.2022

Marketing Manager

Jord Inc.
10.2016 - 05.2018

Bachelor of Business Administration -

Fontbonne University

Master of Business Administration -

Fontbonne University

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