Summary
Overview
Work History
Education
Skills
Timeline
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Christopher Gibbs

Waukegan,Illinois

Summary

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.

Overview

18
18
years of professional experience

Work History

Regional Marketing Manager

HearingLife
Somerset, NJ
11.2021 - Current
  • Ownership and execution of omni-channel marketing plans to generate new and repeat customers.
  • Partnership and influence with key stakeholders to align marketing strategies with growth objectives.
  • Organized and facilitated small business events for new and existing customers, generating $1M in revenue and a 10.1 ROI on a $92k budget.
  • Achieved 24% year-over-year in event lead growth.
  • Partnered strategically with 12 different market leaders to create targeted marketing plans and tactics.
  • Created and managed regional marketing budget to a 3X ROI.
  • Produced KPI reporting to track ROI.

Regional Senior Marketing Manager

Allstate Insurance Company
Northbrook , IL
05.2010 - 11.2020
  • Create and executed localized marketing plans to supplement overarching national marketing efforts to achieve growth targets.
  • Collaborated with organizational partners to execute strategic initiatives to achieve operational goals.
  • Influenced business owners to invest $1.4M in marketing programs in assigned territory to help drive business growth.
  • Collaborated with sales leadership to develop targeted lead generation strategies and campaigns. Delivered 20% year-over-year growth in sales quotes.
  • Developed and led a regional marketing team of 5 employees.
  • Through digital marketing efforts, achieved a 50% increase in social engagement by partnering with small businesses owners.
  • Management and execution of the assigned regional marketing budget.
  • Tracked and measured marketing outcomes, including marketing programs, leads, sales, retention, and ROI.
  • Led customer experience efforts to deliver a 10pt improvement in Net Promoter Score.

Marketing Manager New Product Launch

Allstate Insurance Company
Northbrook, Illinois
11.2006 - 05.2010
  • Lead in-market launch of new products and services in assigned
    territories
  • Increased product sales and take rate on upsell services
  • Build new business development strategies based on company targets,
    market data and budget factors
  • Grew Premium through creation and execution of fully integrated
    launch plans
  • Increase sales through development of promotional incentives in
    partnership with key stakeholders
  • Optimized ROI targets through robust expense management and cost efficient marketing campaigns
  • Focus on continuous improvement sharing customer insights, performance metrics and feedback with key stakeholders.

Education

MBA -

Lake Forest Graduate School of Management
Lake Forest, IL
05-2005

Bachelor of Arts - Communication Studies

Iowa State University
Ames, IA

Skills

  • Corporate marketing background
  • Marketing Analytics
  • Marketing plan execution
  • Budget Management
  • Integrated Marketing
  • KPI Tracking
  • Product Promotions
  • Strategy Development
  • Regional campaign management
  • New product launch management
  • Insurance Products
  • Talent management
  • Performance Improvement
  • Enhancing Customer Experience

Timeline

Regional Marketing Manager

HearingLife
11.2021 - Current

Regional Senior Marketing Manager

Allstate Insurance Company
05.2010 - 11.2020

Marketing Manager New Product Launch

Allstate Insurance Company
11.2006 - 05.2010

MBA -

Lake Forest Graduate School of Management

Bachelor of Arts - Communication Studies

Iowa State University

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Christopher Gibbs