Christopher Hill
Murrieta,CA
Summary
As a 6 year omni-channel digital marketing professional, I've stress tested the methods for deriving optimal funnel flow inside both the realms of (increased high value reach), and (lowering outstanding CPA). Then included product research that is based on real-time market (demand: supplier) ratios to fit an accurate opportunity score. Skilled in driving engagement and operational improvements through well-coordinated tactical plans and proven relationship-building abilities. Strong understanding of DTC and B2B consumer behavior and audience segmentation along with website analytic and tracking tools.
Authorized to work in the US for any employer
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Splashtop
Cupertino, CA
07.2022 - Current
- Created multiple Standard Operational Procedures for different SEM and SMM platforms
- Optimizing 7 figure per month ad spend on Google, Bing, Fb combined
- Updating daily spend and revenue reports
- Specializing in optimizing B2B customer journey funnel to gain new and returning customers
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
Digital Ads Consultant
Self Employed
Los Angeles, CA
02.2016 - Current
- Established robust conditional email campaigns based on customer interactions with company platform that improved retention by 22%
- Studied analytics in Google Search Console, identified low performing content, and recommended solutions that improved content performance by average of 34%
- Full ads consultation audit to provide diagnostics for betterment of ad rank, placement, budget allocation, and key words assessment for optimizing campaigns
- Upkeep on store under management and monthly meetings with client boards to review outflow efficiency
- Facebook ad's focused around cold outreach AB testing, Pixel based LLA, Conversion campaign, CPC reduction.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
Chief Marketing Officer
M.S. Consulting
San Francisco, CA
08.2016 - 03.2021
- Strategized, developed, and managed paid digital marketing across Google, Instagram, and Facebook with monthly budgets of $160,000, resulting $534,000 in monthly revenue
- Created reporting around paid marketing funnels, and leveraged this to incrementally improving conversion rate by 413%
- Routinely optimized as campaigns by at least 20%, drastically reducing CPC
- Automated marketing KPI reporting using Google Analytics and Google Sheets, approximately saving 6 hours of manual work per week
- Strong analytical understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media
Education
High school diploma -
Vista Murrieta High School
05.2016
Skills
- Social Media Marketing
- Bing Ads
- Google Analytics
- SEO Optimization
- Facebook Advertising
- Google Ads
- Marketing Automation
- Demand Generation
- Project Management
- Social Media Content Creation
- Strategic Planning and Alignment
- Budget Forecasting
- Market Trend Analysis
- Marketing Strategy Development
- Marketing Program Management
- Microsoft Excel
Certification
Digital Marketing Certified-HubSpot Academy
Content Marketing-Certified HubSpot Academy
Google Ads - Measurement Certification
Google Analytics Individual Qualification
Google Ads Display Certification
Google Ads Search Certification
Search Ads 360 Certification
Advanced Google Ads- LinkedIn
Google Universal Analytics Essential Training- LinkedIn
Assessments
Indeed Assessment Test:
Management & leadership skills: Planning & execution - Proficient
Attention to detail - Proficient
Marketing - Proficient
Social media - Expert
Management & leadership skills: Impact & influence - Proficient
Search engine optimization - Highly Proficient
LinkedIn Assessment Test:
Google Analytics – LinkedIn Skill Assessment Badge
Google Ads - LinkedIn Skill Assessment Badge
SEO - LinkedIn Skill Assessment Badge
Timeline
Digital Marketing Manager
Splashtop
07.2022 - Current
Chief Marketing Officer
M.S. Consulting
08.2016 - 03.2021
Digital Ads Consultant
Self Employed
02.2016 - Current
High school diploma -
Vista Murrieta High School
Digital Marketing Certified-HubSpot Academy
Content Marketing-Certified HubSpot Academy
Google Ads - Measurement Certification
Google Analytics Individual Qualification
Google Ads Display Certification
Google Ads Search Certification
Search Ads 360 Certification
Advanced Google Ads- LinkedIn
Google Universal Analytics Essential Training- LinkedIn
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