Christopher Holden

• Managed and maintained company's Marketo and Salesforce instances across all marketing and CRM levels
• Developed & implemented strategies, copy, and targeting for B2B email marketing campaigns
• Owned all reporting on KPIs for campaigns, audience segments, lead scoring, and site usage
• Lead cross-departmental teams on broad marketing strategies
• Own, coordinate, and report on A/B testing across marketing campaigns and newsletters
• Create, develop, and implement new products to entice new business and subscription renewal
• Assist in event management and run-of-show
• Manage company’s WordPress website for updated collateral and industry information.

• Contracted to manage ads accounts and more for businesses and candidates
• Created, monitored, and optimized PPC ad accounts on Google, Facebook, and LinkedIn for businesses
• Created content for social media and ads such as articles, videos, and pictures
• Compiled research or candidates and organizations.

• Managed Search, Display, Social, and Video campaigns on a variety of platforms such as Google, Facebook/Meta, LinkedIn, and Outbrain
• Was the primary Paid Media manager and PoC on multiple accounts ranging from small to large monthly spending levels
• Managed creative deliverables to the client’s specifications and ensured timely delivery
• Developed monthly reporting on KPIs for client review
• Consistently put in extra time and effort to further research new potential paid avenues for existing clients and potential new clients
• Increased clients’ monthly ad spend by 50%+ and delivered positive results from that increased spend.

· Completed background research on campaign, legislative, and corporate issues

· Social media marketing, monitoring and development of reports for clients

· Compilation of news articles for scheduled clips packages for clients

· Drafted written materials for corporate public relations campaigns

• Completed comprehensive background research packets on candidates
• Maintained tracking on dozens of congressional races
• Monitored, analyzed, and compiled campaign financial data.

• Completed background research on campaign, legislative, and corporate issues
• Social media marketing, monitoring and development of reports for clients
• Compilation of news articles for scheduled clips packages for clients
• Drafted written materials for corporate public relations campaigns.