Christopher Hurst
Dallas,TX
Summary
Dynamic Beer & Wine Merchandising Manager with H-E-B Grocery, skilled in driving sales growth and talent development across 40 stores. Proven ability to foster supplier relationships and create engaging customer events. Certified in wine and beer expertise, combining strong leadership with a passion for exceptional customer service.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Beer & Wine Merchandising Manager - NWFD
H-E-B Grocery
04.2022 - Current
- Responsible for managing sales goals and programs for 40 stores.
- Oversees talent development within the beer & wine department
- Manages 25 beer & wine managers across a large geographic area
- Oversees vender relations and service standards
- Works closely with suppliers to create sales programs and discover new wine items to be sold in stores
- Develops relationship with new breweries within the NWFD division in order to be first to market for product launch.
- Works closely with both store and regional leadership on store merchandising standards
- Works closely with multiple teams to create large scale customer facing wine and beer events
- Grew the NWFD Wine team by 11 managers
Beer & Wine Manager
H-E-B Grocery
08.2016 - 04.2022
- Oversaw beer & wine department.
- Completed sales goals to grow the beer & wine business.
- Responsible for managing inventory and ordering.
- Responsible for department schedule.
- Worked closely with store level distributor sales reps and merchandisers to ensure proper service levels.
- Developed relationships with high value customers through hospitality and creating customer facing events.
Beer & Wine Department Partner
H-E-B Grocery
02.2015 - 08.2016
- Supported the beer & wine manager with the running of the B&W department.
- Responsible for opening and closing the department.
- Required to stock shelves when needed
In-Store Manager in Charge
H-E-B Grocery
11.2008 - 02.2015
- Responsible for managing partners across multiple departments
- Responsible for managing store operations when store leaders were not present.
Skills
- Category management
- Merchandise planning
- Loss prevention strategies
- Merchandise selection
- Inventory management
- Promotional planning
- Vendor negotiation
- Staff supervision
Accomplishments
- Helped create DSD receiving standards
- Trained multiple merchandising manager for the beer & wine department
- Successfully supported the opening of nine new H-E-B locations by developing merchandising plans, sales promotions, and vendor standards for the B&W department
- Coached and development 11 partners to become B&W managers
Certification
- Court of Master Sommeliers Level 1
- Cicerone Certified Beer Server
- Wine & Spirits Education Trust Level 1 Sake Specialist
Timeline
Beer & Wine Merchandising Manager - NWFD
H-E-B Grocery
04.2022 - Current
Beer & Wine Manager
H-E-B Grocery
08.2016 - 04.2022
Beer & Wine Department Partner
H-E-B Grocery
02.2015 - 08.2016
In-Store Manager in Charge
H-E-B Grocery
11.2008 - 02.2015
Similar Profiles
Hunter HaynesHunter Haynes
Cross Functional Representative at H-E-B GroceryCross Functional Representative at H-E-B Grocery
Yuvini GuzmanYuvini Guzman
Customer Support Specialist at H-E-B GroceryCustomer Support Specialist at H-E-B Grocery
Camille HutsonCamille Hutson
Floral Designer at H-E-B GroceryFloral Designer at H-E-B Grocery
Toni YoungbloodToni Youngblood
Licensed Realtor at DFW Britestar Realty PLLCLicensed Realtor at DFW Britestar Realty PLLC
Charmagne N. GelseyCharmagne N. Gelsey
Payroll Conversion Consultant at EmpowerPayroll Conversion Consultant at Empower