Christopher J. Gigl
Freehold,NJ
Summary
Dynamic Senior Manager of Marketing & Analytics with a strong track record in enhancing operational efficiency and profitability across over 50 branches. Expertise in leveraging analytics to guide budget allocation and optimize marketing channels, resulting in substantial cost reductions and improved performance metrics. Committed to driving strategic initiatives that support business growth.
Overview
11
11
years of professional experience
Work History
Senior Manager, Marketing & Analytics
ELM Home Building Solutions
Somerset, New Jersey
06.2025 - Current
- Maintained profitability for 50+ branches while identifying new marketing channels to enhance operational efficiencies.
- Developed and implemented strategies that improved operational efficiency and reduced costs.
- Implemented process improvements to streamline operations and reduce costs.
- Analyzed performance of marketing activities and ad hoc requests to provide actionable insights.
Manager, Marketing & Analytics
ELM Home Building Solutions
Somerset, NJ
10.2022 - 06.2025
- Leveraged key insights and KPIs to optimize budget allocation across marketing channels.
- Created and maintained comprehensive marketing reports for C-level executives to support data-driven decision making.
- Analyzed and reported on performance of marketing activities and ad hoc requests to inform strategic decisions.
Senior Performance Analyst
ELM Home Building Solutions
Somerset, New Jersey
11.2020 - 10.2022
- Managed weekly ROI reporting by source, collaborating with Manager of Operations and VP of Marketing to drive actionable insights.
- Analyzed A/B multivariate tests, communicated results, and provided key recommendations to optimize marketing strategies.
- Reported daily on marketing source performance, identifying lead flow trends and seasonality to inform decision-making.
Marketing Analyst
ELM Home Building Solutions
Somerset, New Jersey
05.2019 - 10.2020
- Oversaw weekly reports analyzing marketing spend, ROI, CPL, and marketing cost for 35+ branches to inform strategic decisions.
- Conducted audits on marketing performance across partners, aligning individual KPIs with company standards to identify optimization opportunities.
- Compiled monthly reports for marketing partners, detailing $1.5 million in total expenditures to enhance budget tracking.
Marketing Coordinator
Vacca Roofing Inc.
Marlboro, NJ
01.2018 - 05.2019
- Collaborated with VP of Marketing to develop and implement universal marketing materials.
- Designed, proofread, and continuously updated all letters, social media, and marketing content.
- Applied lead generation techniques to enhance sales and support growth during strongest fiscal year.
Marketing Associate
Bridging China International Ltd.
01.2016 - 01.2018
- Researched and analyzed competitors to identify opportunities for market expansion.
- Updated and proofread marketing advertisements daily to maintain accuracy and integrity.
- Managed customer service inquiries to address client needs effectively. to ensure high customer satisfaction.
Education
MBA - Business Administration And Management
Bloomsburg University of Pennsylvania
Bloomsburg, PA08-2018
Bachelor of Science - Business Administration And Management
Bloomsburg University of Pennsylvania
Bloomsburg, PA05-2017
Skills
- Marketing strategy
- Marketing analytics
- Data-driven decisions
- Data reporting
- Power BI
- Budget oversight
- Project management
- Performance evaluation
- Customer relationship management
- Attention to detail
- Effective communication
Timeline
Senior Manager, Marketing & Analytics
ELM Home Building Solutions
06.2025 - Current
Manager, Marketing & Analytics
ELM Home Building Solutions
10.2022 - 06.2025
Senior Performance Analyst
ELM Home Building Solutions
11.2020 - 10.2022
Marketing Analyst
ELM Home Building Solutions
05.2019 - 10.2020
Marketing Coordinator
Vacca Roofing Inc.
01.2018 - 05.2019
Marketing Associate
Bridging China International Ltd.
01.2016 - 01.2018
MBA - Business Administration And Management
Bloomsburg University of Pennsylvania
Bachelor of Science - Business Administration And Management
Bloomsburg University of Pennsylvania