Summary
Overview
Work History
Education
Skills
Section name
Timeline
Generic

Christopher J. Gsell

Medford,NJ

Summary

Results-driven Account Management Leader with extensive experience overseeing a team of professionals across diverse client portfolios. Proven ability to drive client satisfaction, retention, and revenue growth through strategic account planning, performance coaching, and cross-functional collaboration. Skilled in developing high-performing teams, optimizing workflows, and resolving complex client issues with urgency and professionalism. Adept at using data to inform decisions, streamline operations, and enhance client outcomes. Committed to fostering a culture of accountability, continuous improvement, and client-centric excellence.

Overview

26
26
years of professional experience

Work History

Associate Director, Account Management

IQVIA Digital
08.2021 - Current
  • Lead a team of 13 account managers, driving client satisfaction and retention across diverse portfolios.
  • Develop and implement strategic account plans to grow revenue and deepen client relationships.
  • Monitor team performance against KPIs including renewal rates, upsell targets, and client engagement metrics.
  • Provide coaching and mentorship to team members, fostering professional growth and consistent delivery of client value.
  • Collaborate cross-functionally with sales, billing, and operations to ensure seamless client experiences.
  • Resolve escalated client issues with urgency and professionalism, maintaining high satisfaction scores.
  • Oversee onboarding and training of new account managers to ensure rapid ramp-up and alignment with best practices.
  • Analyze account health and pipeline data to identify risks and opportunities for proactive intervention.
  • Champion process improvements that streamline account workflows and enhance team productivity.
  • Drive a culture of accountability, collaboration, and continuous improvement within the account management team.

Account Director

DMD Marketing
10.2015 - 08.2021
  • Led strategic account management initiatives, enhancing client relationships and driving business growth.
  • Developed comprehensive marketing strategies, aligning client goals with market trends and insights.
  • Managed cross-functional teams, fostering collaboration to deliver integrated solutions for clients.
  • Analyzed industry data to identify opportunities, optimizing service offerings to meet evolving client needs.
  • Spearheaded the development of multiple pharmaceutical email campaigns to support a comprehensive multi-channel brand strategy..
  • Managed end-to-end client relationships, including scope of work (SOW) creation, budget oversight, and resource allocation across multiple accounts and digital initiatives.

Senior Account Manager

Cadient Group
03.2010 - 09.2015
  • Works on creation of several pharmaceutical patient websites, and mobile application to support current multi-channel brand program
  • Develops integrated marketing plans that included tactics such as social media, online, email, and mobile
  • Responsible for all client management, SOWs, budgets and resource allocation across multiple clients and digital tactics

Account Manager/ Digital Strategist

Physicians Interactive
10.2008 - 03.2010
  • Worked on-site at Shire Pharmaceuticals with key clients in daily capacity to help lead a matrixed account team from Physicians Interactive. Main focus centered on the planning and execution of fully integrated multi-channel marketing plans, emphasizing e-Marketing and digital strategies.
  • Accountable for directly managing critical client projects from inception to completion
  • Acted as a strategic advisor to the client around trends in e-Marketing, while helping the client develop creative integrated digital marketing plans
  • At a tactical level, helps maximize client e-Marketing program performance within projected budgets
  • Helped clients identify and create synergy between the Relationship Marketing (RM) activities of other client agencies
  • Worked with sales to support on-site presentations for new business opportunities

Account Manager

Harte-Hanks
11.2005 - 10.2008
  • For select pharmaceutical clients, manage multiple on-line and off-line Relationship Marketing (RM) programs. Clients included: Allergan, TAP Pharmaceuticals, BMS, sanofi-aventis, and AstraZeneca. Therapeutic categories include Cosmeceuticals, gastrointestinal disorders, and cardio-vascular treatments.
  • Digital Project Management and strategic planning
  • Managed daily communications and workflow with internal team and external client teams
  • Creation of Statement of Work (SOWs), creative briefs, status reports, and on-going client communications materials
  • Primary client-site contact to manage and implement 2008/2009 Customer Relationship Management (CRM) campaign
  • Strategy and development of RM programs to support brand and portfolio-level campaigns
  • Work with client to develop quantitative and qualitative metrics to gauge success of RM programs
  • Ongoing coordination between all Harte-Hanks, client, and client-vendor disciplines
  • Identified new business opportunities
  • Managed budgeting, billing, and ongoing financial reconciliation

Sr. Account Executive

Princeton Partners
08.2004 - 11.2005
  • For select healthcare and financial clients, manage multiple on-line and off-line Relationship Marketing (RM) programs. Clients included Raritan Bay Medical Center and PNC Bank.
  • Responsible for developing and executing both online and off-line Direct-to-Consumer (DTC) campaigns for healthcare, hospital and financial retail clients
  • Clients included Raritan Bay Medical Center and PNC Bank
  • Managed, monitored and maintained project scope, timelines, operating budget and overall qualities of deliverables

Account Executive

Gillespie
08.2003 - 08.2004
  • Successfully lead several projects including prints ads, fulfillment kits and online acquisition programs. Clients included Janssen Pharmaceuticals, McNeil, Becton Dickenson. Therapeutic areas included gastrointestinal disorders and cardio-vascular treatments.
  • Developed integrated marketing plans across partners that included tactics such as print, online, direct mail, email, POS, inserts and brochures
  • Account Management: Assisted in the development of a full DTC campaign for Aciphex. Strategic development included online and offline patient acquisition
  • Project Management: Responsible for project budgets, billing, timelines and resource allocation

Interactive Project Manager

Insight Interactive
08.2002 - 08.2003
  • Responsible for creating and maintaining timelines, resources and budgets for several online campaigns.
  • Managed the launch of remicade.com.
  • Responsible for scheduling and budgeting projects from award to completion.
  • Managed several internal disciplines including content management, interactive and art

Project Manager

Medical Broadcasting Co
09.1999 - 08.2002
  • Developed and maintained online and off-line timelines for multiple campaigns.
  • Responsibilities also included resource allocations and supervising 2 copy editors

Education

Bachelor of Arts - Communications

La Salle University
Philadelphia, PA
05-1996

Skills

  • People leadership and team development
  • Performance management and coaching
  • Conflict resolution and team motivation
  • Resource planning and workload balancing
  • Strategic account planning
  • Client relationship management
  • Renewal and upsell strategy
  • Escalation handling and issue resolution
  • Cross-functional collaboration (eg, sales, billing, operations)
  • Executive-level reporting and presentation
  • Career pathing and succession planning
  • Training program design and delivery

Section name

  • Demonstrated success record in:
  • Branding, managing and positioning pharmaceutical products in the digital space
  • Distilling value, overcoming objections and driving difficult brand promotions through the Life Sciences compliance process
  • Working with Life Sciences clients to develop successful ROI-driven multi-channel marketing programs
  • Creating innovative digital programs for targeted Healthcare Professionals (HCPs) and consumers
  • Proven record of initiative and success in digital campaign management, program execution, writing, and project management within single and multi-brand environments

Timeline

Associate Director, Account Management

IQVIA Digital
08.2021 - Current

Account Director

DMD Marketing
10.2015 - 08.2021

Senior Account Manager

Cadient Group
03.2010 - 09.2015

Account Manager/ Digital Strategist

Physicians Interactive
10.2008 - 03.2010

Account Manager

Harte-Hanks
11.2005 - 10.2008

Sr. Account Executive

Princeton Partners
08.2004 - 11.2005

Account Executive

Gillespie
08.2003 - 08.2004

Interactive Project Manager

Insight Interactive
08.2002 - 08.2003

Project Manager

Medical Broadcasting Co
09.1999 - 08.2002

Bachelor of Arts - Communications

La Salle University

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