Christopher Johnson

• Established and grew sales staff and doubled active accounts promoting Eastern European wines, Kosher wines and spirits, Ukrainian beers, Indian spirits and South American wines
• Worked with ownership and sales team to gain penetration in the metro Atlanta market using sales and marketing knowledge to target specific retail accounts.

Establish open lines of communication at all corporate levels to bridge gaps between employer and management

• Collect information financial needs and discuss existing coverage with stakeholders
• Conduct meetings with clients to determine needs and provide best suitable products.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Formulated policies and procedures to streamline operations.
• Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.

• Facilitated customers by explaining features of new products and services
• Identified customer needs and provided appropriate products / solutions
• Addressed customer needs and questions as well as provided practical solutions
• Conducted in-depth market analysis / coordinated strategy and promotional pricing in collaboration with sales manager.
• Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.

• Managed a territory in metro Atlanta focusing on distribution and sales of R J Reynolds Company tobacco brands
• Drove sales and distribution by increasing signage, brand promotions and product placement in key retail outlets
• Worked to position key brands against competitors with pricing, visibility, and consumer engagement by working with outside marketing firms to coordinate promotions.

• Represented primarily Miller Brewing Company brands in the Atlanta and Decatur Georgia markets
• Achieved and exceeded weekly and monthly sales goals for beer and wine cooler brands
• Called on a market of 50 retail outlets weekly to discuss inventory levels, brand penetration, place orders and make suggestions of new product placements
• Focused on pricing visibility, adjacent brand placements to competitors and recognizing local and national events that could affect consumer demand for brands.

• Partnered in a 2-store retail beverage operation specializing in alcoholic beverages, soft drinks, and retail snacks
• Worked with representatives from 7 major liquor wholesalers, 9 beer and wine wholesalers and 5 miscellaneous distributors to discuss and adjust product inventory and placement of existing and new brands
• Primary human resources managing partner focusing on staffing needs, payroll cycles and banking activities.