Chris LaMorte

DIGITAL MARKETING

• Oversaw development of traditional and digital marketing campaigns to drive sales and customer engagement.

CONTENT MARKETING

• Created high quality content around strategic keywords that was an improvement over competitor's content. We created longer, more in-depth content that included what we thought was missing in other articles.
• Optimized each blog post around our target keywords, including the content, headings, title tags, image alt tags, word count, and more.

SEO

• Researched Competitors using tools like AHREFS and collected data to develop a game plan on how to find and rank for high value keywords.
• Developed a keyword strategy to find "quick win" keywords while simultaneously working on higher competition, more difficult keywords.
• Developed a comprehensive SEO audit using tools such as AHREFS, Screaming Frog, Page Optimizer Pro, and More.
• Implemented changes including improving page speed, installing and setting up tools like SEOPress, WP Rocket, and others.

E-mail Marketing

• Developed a call to action funnel to build e-mail subscriber lists.
• Managed e-mail marketing campaigns to further build customer awareness and keep customers / prospects informed.

Conversion Rate Optimization

• Optimized websites for conversion rates by implementing best practices such as using pop up forms, call to actions (above the fold), page speed, and improving user experience.
• Utilized HeatMap tools and Google Analytics to monitor visitor patterns and make improvements as necessary.
• A/B tested different layouts and ad copy to ensure best results.

Paid Ads

• Optimized Google Adwords campaigns by creating high converting ads and solid keyword / negative keywords lists. We checked ads daily and kept in touch with Google's recommendations.
• We implemented conversion tracking to allow us to optimize our campaigns for conversions.
• Used tools such as SpyFu to find quality keywords to target for PPC campaigns.
• Built and optimized landing pages for conversion.
• Created split tests for both ads and landing pages to improve cost per click, cost per acquisition and other key metrics.
• Workd with Social Media Expert to create Facebook and Instagram ad campaigns, selecting key audiences and creating high quality ads that would be split tested and improved over time. We ran specials and enticed users to fill out lead gen forms or redirected them to our "special offer" landing page(s).

Website Develeopment

• Managed website design and development projects. We built websites on WordPress using tools such as Astra, Elementor, Gravity Forms / Ninja Forms, Ultimate Addons, and More.
• We hosted customer websites and maintained and updated WordPress plugins manually each month to keep up to date.

Management

• Built and managed team of 6. I served as the head of digital marketing and helped set KPI's and ensure that goals were met.
• Built systems and put SoP's in place for team communications through projct management tools such as BaseCamp, slack, and others.

Make it loud was a small digital marketing agency. We primarily worked with small local businesses but eCommerce websites as well. At Make it Loud, I wore a lot of hats, so my jobs were:

• Manage the web designers to ensure website design projects were on time.
• Communicated with clients and directed employees to make said changes.
• Coordinated with SEO and Adwords specialists, as well as communicate with clients and meet with them regularly to report on results and overall progress.

• Developed positioning statement and helped identify multiple target audiences.
• Created strategies and oversaw all e-Commerce marketing and managed the implementation.
• Marketed the website using SEO, ranking for high traffic keywords to improve sales.
• Created content around relevant topis and keywords that were relevant to our target market.
• Implemented retargeting ads for past visitors and visitors with incomplete checkouts to entice visitors to come back to the website.
• Sent e-mails to visitors who didn't complete checkout with automated follow-ups.
• Grew e-mail lists to over 20,000 subscribers and sent out regular newsletters with product updates, sales, and more.
• Created and engaged in an active Facebook group for hunters to share their deer hunting pictures.
• Implemented an organic marketing strategy on Facebook and Twitter for brand awareness.
• Created paid Facebook and Instagram ads and measured sales and conversion rates, making improvements overtime.
• Created a Google Shop campaign and tracked ROI and ROAS through the Shopify / Google Analytics integration.
• Implemented up-sells on certain products to improve average cost per sale.
• Implemented e-mail campaign for past customers to improve overall lifetime value.
• Interfaced with hunting and sporting blogs / influencers, creating affiliate programs to drive more sales to our website.
• Brought TreeLounger from $0 in sales to over $500,000 in anual sales in 2 years.

iPedCompanion was an affiliate website we purchased as a side project. We sold the website in 2017 for 5x our investment. Our project strategy went as follows.

• Rebuilt website to improve on-page optimization and page speed.
• Created over 20,000 words of supporting and keyword optimized content with the objective of increasing organic traffic to both our blog articles and money pages.
• Maintained an active blog to keep content fresh and current.
• Implemented white-hat link building strategies, by creating "link bait" articles and infographics.
• Implemented a blogger outreach system to get niche relevant, high authority websites to give real links to our articles.
• Created an SEO-friendly link structure to pass authority throughout the site and rank additional pages.
• Branded a "personality" around our website to bring personalization and trust to the products we recommended.
• Successfully ranked for high competition keywords with over 20,000 searches per month.
• Created a subscriber list which automatically received our blog updates to improve brand loyalty.