Summary
Overview
Work History
Education
Skills
References
Timeline
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Christopher Larson

Baltimore,MD

Summary

With over 12 years of experience, hard-working and professional individual with a deep understanding of contract negotiation, account development, campaign management, and client relationship management. Goal is to leverage proven track record in sourcing, vendor management, and cross-functional leadership to contribute to the growth and competitive advantage of the organization. Committed to utilizing data-driven insights and innovative strategies to enhance procurement processes, negotiate impactful contracts, and build strong supplier relationships that align with organizational goals.

Overview

12
12
years of professional experience

Work History

Director Of Sales

SMITH AND NEPHEW
06.2019 - Current
  • Develop and Execute Sales Strategies: Formulate and implement comprehensive sales strategies to drive revenue growth and achieve company objectives
  • Analyze market trends, competitor activities, and customer needs to refine sales approaches and identify new opportunities.
  • Lead and Manage Sales Team: Recruit, train, and mentor a high-performing sales team
  • Set clear objectives, provide ongoing support, and conduct performance evaluations to ensure team members meet or exceed targets.
  • Drive Revenue Growth: Develop and oversee the execution of sales plans to achieve revenue goals
  • Utilize data analytics and sales forecasting to optimize performance and allocate resources effectively.
  • Build and Maintain Client Relationships: Cultivate strong relationships with key clients and stakeholders
  • Negotiate and close high-value deals, ensuring customer satisfaction and long-term business partnerships.
  • Collaborate with Other Departments: Work closely with marketing, product development, and customer service teams to align sales initiatives with overall business strategies and enhance the customer experience.
  • Monitor Sales Metrics and Performance: Track and analyze sales metrics, such as conversion rates, average deal size, and sales cycle length
  • Prepare and present regular reports to senior management, providing insights and recommendations for improvement.
  • Develop Sales Tools and Resources: Oversee the creation and enhancement of sales tools, resources, and training programs to support the sales team in achieving their goals.
  • Manage Budget and Forecasting: Develop and manage the sales budget, ensuring cost-effectiveness and adherence to financial targets
  • Prepare accurate sales forecasts and adjust strategies as needed based on performance and market conditions.
  • Implement Best Practices: Stay abreast of industry trends and emerging sales techniques
  • Implement best practices and innovative solutions to improve sales processes and drive efficiency.
  • Resolve Client Issues: Address and resolve complex client issues and objections, ensuring a positive resolution and maintaining high levels of customer satisfaction.

Sales Consultant

DEPUY SYNTHES
08.2018 - 08.2019
  • Maintain product and procedural knowledge, clinical and procedure excellence, product expertise and new product introduction knowledge.
  • Recruit, train, and retain a professional and high achieving sales associate for the territory
  • Provide on-going performance management, coaching, and development of direct reports
  • Drive business results by working closely with accounts to set and achieve territory objectives, while driving patient care and customer satisfaction.
  • Assume a lead role in the territory in acquisition of new accounts and surgeon relationships while assisting in penetrating existing accounts with new technologies
  • Possess and demonstrate an understanding of the changing market dynamics in healthcare, industry trends, customer segmentation, customer data knowledge and buying process.
  • Lead a portfolio of products, responsible for sales, growth and income targets to improve gross profits, profitability, asset management, and budget management.
  • Establish relationships with key surgeons, key accounts, and associations to leverage potential opportunities, and maximize resources to drive collaboration toward innovative solutions.

Trauma Sales Representative

SMITH AND NEPHEW
07.2012 - 08.2018
  • Implement new sales plans and effective marketing strategies to position the organization competitively and meet/exceed territory objectives
  • Perform field calls for the account and assigned territory
  • Contact new and existing customers to discuss their needs, and to explain how these needs could be met by specific products and services.
  • Prepare sales presentations or proposals to explain product specifications or applications.
  • Demonstrate and explain the operation and use of products.
  • Initiate sales campaigns and follow marketing plan guidelines in order to meet sales and production expectations.

Education

MBA -

Quantic School of Business And Technology
Washington, DC
05.2025

Bachelor of Science (B.S.) - Exercise Science

TOWSON UNIVERSITY
TOWSON, MD
05.2006

Skills

  • Supplier Relationship Management
  • Negotiation expertise

References

References available upon request

Timeline

Director Of Sales

SMITH AND NEPHEW
06.2019 - Current

Sales Consultant

DEPUY SYNTHES
08.2018 - 08.2019

Trauma Sales Representative

SMITH AND NEPHEW
07.2012 - 08.2018

MBA -

Quantic School of Business And Technology

Bachelor of Science (B.S.) - Exercise Science

TOWSON UNIVERSITY

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Christopher Larson