Christopher Lassiter
Garner,NC
Summary
Dynamic Route Merchandiser with proven expertise at RH Barringer Dist. Co. Inc in inventory control and customer relationship management. Achieved significant sales growth through innovative promotional displays and exceptional service. Skilled in team training and safety compliance, fostering collaboration to enhance operational efficiency and drive profitability.
Professional route management expert prepared to excel in optimizing delivery routes and maintaining product displays. Known for reliability and flexibility in adjusting to changing demands. Strong focus on teamwork and achieving impactful results, ensuring seamless operations and customer satisfaction.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Route Merchandiser
RH Barringer Dist. Co. Inc
08.2012 - 11.2025
- Coordinated product displays to enhance visibility and drive sales.
- Managed inventory levels, ensuring timely restocking and product availability.
- Developed strong relationships with retailers, fostering collaboration and support.
- Analyzed market trends to optimize product placement and maximize profitability.
- Trained new team members on company policies and merchandising standards.
- Collaborated with sales teams to align promotional activities with merchandising efforts.
- Provided exceptional customer service by addressing inquiries or concerns promptly and professionally, cultivating strong relationships with key stakeholders.
- Boosted brand visibility by effectively setting up promotional displays and materials to attract customers'' attention.
- Implemented innovative strategies to increase product sales during seasonal promotions or special events.
- Maintained a well-organized vehicle, ensuring all products were easily accessible for efficient loading and unloading at each stop.
Route Sales Driver
UTZ Quality Foods
08.2010 - 08.2012
- Delivered products efficiently to assigned routes, ensuring timely and accurate service.
- Maintained vehicle cleanliness and compliance with safety regulations to promote safe driving practices.
- Managed inventory levels during deliveries, optimizing stock replenishment for customer satisfaction.
- Built strong relationships with customers, addressing concerns and enhancing overall service experience.
- Trained new drivers on route navigation and company policies to ensure adherence to standards.
- Drove team revenue totals by bringing in top sales numbers.
- Adhered to company policies while representing the organization professionally at all times during interactions with customers and peers.
- Maintained accurate records of inventory, sales, and delivery information for timely reporting to management.
- Consistently met or exceeded sales targets by diligently tracking progress toward goals throughout each sales period.
- Increased sales volume by effectively managing a daily route and maintaining strong relationships with customers.
Department Manager
Walmart
09.2007 - 03.2010
- Led daily operations, ensuring compliance with company policies and procedures.
- Monitored inventory levels, optimizing stock management and reducing waste.
- Coordinated scheduling to maximize staffing efficiency during peak hours.
- Oversaw inventory management processes, maintaining optimal stock levels while minimizing waste and losses due to shrinkage or obsolescence.
- Collaborated with other departments to ensure seamless coordination in achieving company-wide objectives.
- Improved customer satisfaction rates through attentive service, prompt issue resolution, and continuous process improvements.
- Led a team of professionals to consistently achieve or exceed performance targets.
Navy Electrician
United States Navy, USN
07.2003 - 07.2007
- Installed, repaired, and maintained electrical systems aboard naval vessels.
- Conducted troubleshooting and diagnostics on electronic equipment to ensure operational readiness.
- Collaborated with engineering teams to implement upgrades and modifications for enhanced performance.
- Ensured compliance with safety regulations during electrical work and maintenance procedures.
- Trained junior personnel on electrical systems operations and maintenance best practices.
- Developed preventive maintenance schedules to minimize downtime of critical equipment.
- Led electrical repair projects, coordinating efforts across multiple departments to achieve timely completion.
- Enhanced ship safety by performing routine maintenance and repairs on electrical systems and components.
- Safeguarded personnel from potential hazards by enforcing strict adherence to safety procedures during electrical work activities.
- Repaired or replaced wiring, equipment and fixtures using hand tools and power tools.
- Replaced and repaired lighting fixtures and electrical control and distribution equipment.
Education
High School Diploma -
Southeast Guilford High
Greensboro, NCCertification
- Licensed forklift opperator
- Cicerone cerfified
Timeline
Route Merchandiser
RH Barringer Dist. Co. Inc
08.2012 - 11.2025
Route Sales Driver
UTZ Quality Foods
08.2010 - 08.2012
Department Manager
Walmart
09.2007 - 03.2010
Navy Electrician
United States Navy, USN
07.2003 - 07.2007
High School Diploma -
Southeast Guilford High