Multi faceted entrepreneur with a proven track record in business capable of driving sales growth through strategic digital marketing and exceptional customer service. Proficient in operations management and employee training, successfully enhancing efficiency and moral. Recognized for negotiating favorable supplier contracts, resulting in significant cost reductions and improved profitability.
Overview
28
28
years of professional experience
Work History
E-Commerce Business Owner
A Brand New Leaf LLC.
02.2023 - 11.2024
Developed and applied digital marketing plans that drove sales growth.
Utilized data from various analytical resources to make strategic decisions for business growth.
Met and exceeded customer's expectations by providing timely, effective, and empathetic customer support.
Managed inventory, processed customer orders, accurately tracked and labeled packages to ensure timely delivery.
Optimized shipping cost while maintaining customer satisfaction.
Owner / President
FROZ-N7 Nitrogen Ice Cream Factory/ FROZ-N Inc.
10.2016 - 11.2022
Designed and oversaw building of entire store. Worked with city, county, state and federal inspectors to ensure construction was done correctly, on time and in accordance to all codes.
Obtained and renewed all applicable permits and passed any inspections for all years in business.
Followed all requirements pertaining to food safety. Obtained food safety managers certification and required staff to obtain food handlers certificate.
Created entire menu to include over 15 signature ice cream combinations, over 50 ice cream flavors, 5 ice cream bases, fresh pizzas, sandwiches and more.
Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
Increased customer satisfaction by implementing a variety of rewards programs in addition to providing exceptional service.
Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Hired, trained, and managed a team of employees dedicated to achieving company goals.
Calculated and submitted payroll for 15-6 employees depending on time of year
Created a fun, exciting environment by installing a variety of unique real and virtual game systems.
Implemented various marketing strategies and social media campaigns to increase brand awareness and attract new customers.
Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for business.
Concentrated on community involvement: 1. Partnership with county (Osceola & Orange) school systems by participating in over 60 S.T.E.M. events annually. 2.Operated mobile unit at numerous city and county events throughout the year. 3.Member of both Orange and Osceola County Chambers of Commerce. Operating mobile unit at a variety of paid and charity events.
Achieved financial growth with strategic planning, cost control measures, and targeted marketing.
Partner / Co-Owner
Belgium Nut & Candy Company
02.2012 - 04.2015
Co-owner of a manufacturing/packaging company focused on developing food products for use in the food service industry.
Developed a line of over 60 different products including trail mixes, candied nuts and chocolate items in a variety of pack sizes.
Worked with partner to grow company from 0-$14,000,000.00 in 4 years. Securing contracts with food distributors such as Sysco, US Foods and Cheney Brothers.
Consulted on the development of systems used for the production and packaging of nuts. seeds and candies.
Managed a production staff of over 20 people tasked with the processing (roasting, glazing and packaging) of tons of nut and candy items as well as preparing shipments for pickup daily.
In charge of all logistical aspects related to the ordering, storage and distribution of over 1,000,000 lbs of product.
Orchestrated successful merger and acquisition of our company by Cheney Brothers.
Enhanced employee retention by implementing rewards and recognition program, acknowledging outstanding contributions.
Streamlined operational processes, reducing costs and improving efficiency across organization.
Maintained compliance with industry regulations and legal requirements through diligent oversight of business practices.
Cultivated a safe working environment by adhering to workplace safety policies and providing necessary resources for employee wellbeing.
Negotiated favorable contracts with suppliers, resulting in reduced costs and improved product
Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Owner
The Gourmet Nut Hut / Karybree Nut Company
03.1997 - 06.2006
Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
Established foundational processes for business operations.
Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
Oversaw the operation of over 25 mobile concession stations at many prestigious venues such as Daytona International Speedway and 8 other tracks, The Kentucky Derby, University of Florida Home Football Games, and many more.
Responsible for all logistical aspects for operating 10-25 mobile concession stations at events across southeast.
Established relationships with major retailers such as Costco, Texaco and others to carry our prepackaged line of products both seasonally and year around.
Education
High School Diploma - General Studies
Columbia High School
Lake City, FL
No Degree - General Studies
Florida Gateway College
Lake City, FL
Skills
Customer service
Customer relations
Attention to detail
Driven and determined
Employee training
Performance improvement
Project management
Purchasing and planning
Issue resolution
Operations management
Staff hiring
Negotiation and persuasion
Start-up operations
Task delegation
Vendor relationship management
Decision-making
Timeline
E-Commerce Business Owner
A Brand New Leaf LLC.
02.2023 - 11.2024
Owner / President
FROZ-N7 Nitrogen Ice Cream Factory/ FROZ-N Inc.
10.2016 - 11.2022
Partner / Co-Owner
Belgium Nut & Candy Company
02.2012 - 04.2015
Owner
The Gourmet Nut Hut / Karybree Nut Company
03.1997 - 06.2006
High School Diploma - General Studies
Columbia High School
No Degree - General Studies
Florida Gateway College
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