Christopher Maccaro
New York,NY
Summary
C-Level Executive | Senior Global Sales Leader
Driving Organizational Transformation with Transparency & Industry Insights
Inspiring High-Performing Teams to Achieve Sustainable Growth
Overview
27
27
years of professional experience
Work History
CEO
BEACHFRONT MEDIA, LLC
New York
09.2018 - Current
- Successfully led teams through global pandemic and economic downturn, to a strategic exit to Seedtag in June 2024
- Orchestrated the transition from a mobile video SSP to a CTV focused advertising monetization platform, representing 90% of annual revenue
- Established partnerships with the world’s largest TV providers, including Samsung, LG, Vizio, Amazon Prime, Paramount, Charter, AMC, Univision, A&E, WB/Discovery and more
- Guided business to sustained growth, achieving 32% CAGR from 2019-2024
- Achieved 95% employee retention rate from 2019 to June 2024
- 2024 AdAge Best Places to Work
- 2023 Inc Best Workplaces
- 2023 Digiday TV & Video Awards (Best CTV Platform Winner).
OVP, Emerging Markets
OATH: A VERIZON COMANY
New York
06.2017 - Current
- Lead a team of 250 sales and operational professionals to drive $1B in annual advertising revenue
- P&L Responsibility for LATAM, Canada and US Mid Market business
- Primarily responsible for driving long term strategic vision for Emerging Market businesses
- Key member of executive integration team responsible pre- and post-Yahoo acquisition, responsible for restructuring Yahoo and AOL sales functions for US Mid-market, Canada and Latin America.
Vice President, North America Field Sales
YAHOO
New York
05.2015 - 06.2017
- Led the company’s shift from managed display to programmatic
- Managed 150 member sales team organized across six business categories
- Drove sales integration of Brightroll acquisition
- Established training curriculum to enhance programmatic skills for sellers
- Restored $1B business to YOY growth, +7% Q1 '17 and +15% Q2 ’17 (sale to Verizion)
- Reduced costs by approximately 20% through expense and workforce reductions
- Ushered strategy and implementation of insights-led selling, leveraging Yahoo data tools to deliver custom insights for clients
- Ranked in the top 5% of all global VP's in annual employee survey, 2015 & 2016
- Built the company’s first Global HR rating tool, known as MARK, defining a clear set of criteria for performance reviews that had a common measure.
Vice President of Sales, Finance Category
YAHOO
01.2013 - 04.2015
- Drove the move to category-based sales structure and led the largest vertical with a team of 40 sellers responsible for $800M in annual ad revenue
- Spearheaded effort launch of Yahoo’s native ad product, generating +$100M in revenue in 2014
- Recognized in the top 5% of all global leaders in effectiveness in 2014 employee survey.
Vice President of Sales, East Region
YAHOO
05.2011 - 01.2013
- Managed 50 sellers in $700M region, delivering 45% of national sales revenues and 15% of global revenue
- Only team in 2012 to produce YOY revenue gains +17%
- Established strategic account planning process for North American sales team
- Sales team rated #1 in customer service by Ad Perceptions in 2012 for portals.
Senior Vice President of Sales
AUDITUDE, INC.
New York
02.2010 - 05.2011
- Built a video ad network leveraging Auditude video ad serving technology with first year’s revenue of $6M
- Sold to Adobe in 2012
- Launched revenue efforts for new TV check-in product called IntoNow, resulting in sale to Yahoo in 2012.
Vice President of Sales, Northeast Region
AOL (a division of Time Warner, Inc.)
New York
04.2009 - 02.2010
- Manage 35 sellers and 56 sales support team for 500 accounts in $280M region, delivering 40% of national sales revenues, exceeding goals and expectations.
Vice President, Property Sales
AOL (a division of Time Warner, Inc.)
04.2008 - 03.2009
- Launched new AOL sales division
- Supervised 25 senior sales professionals, driving revenue for +90 individual websites.
Regional Sales Director
AOL (a division of Time Warner, Inc.)
09.2007 - 04.2008
- Responsible for $45MM in annual billing for Northeast Region with a six member senior sales team.
Director, Advertising Sales
AOL (a division of Time Warner, Inc.)
09.2003 - 09.2007
- Responsible for $20M in annual advertising revenue.
Vice President, Advertising Sales
INNOVATION INTERACTIVE (formerly Exact Advertising, LLC)
New York
09.2002 - 09.2003
Partner / Consultant
MEDIA SOLUTIONS, INC.
New York
01.2001 - 08.2002
Senior Director, Corporate Sales and Development
CDNOW ONLINE, INC.
New York
02.1999 - 01.2001
Mid-Atlantic Sales Manager
WIRED DIGITAL (a division of Wired Magazine)
New York
11.1997 - 02.1999
Education
Bachelor of Science - Business Administration
Arizona State University
Tempe, AZSkills
- Global Leadership Experience
- Corporate Governance
- Board Director
- Private Equity
- Mergers and Acquisitions
- Operations Management
Timeline
CEO
BEACHFRONT MEDIA, LLC
09.2018 - Current
OVP, Emerging Markets
OATH: A VERIZON COMANY
06.2017 - Current
Vice President, North America Field Sales
YAHOO
05.2015 - 06.2017
Vice President of Sales, Finance Category
YAHOO
01.2013 - 04.2015
Vice President of Sales, East Region
YAHOO
05.2011 - 01.2013
Senior Vice President of Sales
AUDITUDE, INC.
02.2010 - 05.2011
Vice President of Sales, Northeast Region
AOL (a division of Time Warner, Inc.)
04.2009 - 02.2010
Vice President, Property Sales
AOL (a division of Time Warner, Inc.)
04.2008 - 03.2009
Regional Sales Director
AOL (a division of Time Warner, Inc.)
09.2007 - 04.2008
Director, Advertising Sales
AOL (a division of Time Warner, Inc.)
09.2003 - 09.2007
Vice President, Advertising Sales
INNOVATION INTERACTIVE (formerly Exact Advertising, LLC)
09.2002 - 09.2003
Partner / Consultant
MEDIA SOLUTIONS, INC.
01.2001 - 08.2002
Senior Director, Corporate Sales and Development
CDNOW ONLINE, INC.
02.1999 - 01.2001
Mid-Atlantic Sales Manager
WIRED DIGITAL (a division of Wired Magazine)
11.1997 - 02.1999
Bachelor of Science - Business Administration
Arizona State University
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