CHRISTOPHER MAESTLE
iHeartMedia National Programming Group
Dayton,VA
38
Years of experience
Programming and operations leader with over 38 years of increasing responsibility across major radio groups. Proven track record of quality assurance, ratings growth, team leadership, content strategy, music programming, promotions and digital engagement. Every station under my direction has achieved measurable audience increases, including multiple #1 rankings.
Work History
1 Year 10 Months
09.2024 - 07.2026
1 Year 10 Months
Director of Quality Assurance (CHR)
iHeartMedia National Programming Group | Nashville, TN
09.2024 - 07.2026
- Led national CHR quality assurance initiatives, ensuring consistency in programming, imaging, and brand execution across 22 markets.
- Evaluated station performance, air talent, and content strategy to maintain format excellence.
- Partnered with national programming leadership to refine best practices and elevate listener experience.
3 Years 10 Months
09.2022 - 07.2026
3 Years 10 Months
Programming Lead
iHeartMedia | Harrisonburg, VA
09.2022 - 07.2026
- Oversaw multi-station programming strategy, imaging, promotions, and digital content.
- Strengthened cluster performance through coordinated promotions and digital initiatives.
- Analyzed system performance metrics to identify areas for improvement and implement effective solutions.
9 Years 9 Months
12.2012 - 09.2022
9 Years 9 Months
Program Director (WKCY-FM / WSVO)
iHeartMedia | Harrisonburg, VA
12.2012 - 09.2022
- Managed all programming, promotions, imaging, and digital strategy.
- Produced and hosted morning and midday shows.
- Planned annual promotions calendar, including NTR revenue opportunities.
- Ensured full FCC compliance and hosted weekly public-service programming.
- Ratings Achievement: Increased WKCY's share from 10.5 20.0, achieving #1 ranking (Nielsen Audio P18-34, M-Su 6a-Mid).
5 Years 11 Months
03.2006 - 02.2012
5 Years 11 Months
Operations Manager
Centennial Broadcasting II, LLC | Fredericksburg, VA
03.2006 - 02.2012
- Directed Programming, Promotions, Production, and News departments.
- Built clocks, rotations, and talent coaching systems.
- Managed budgets and annual promotions calendar.
- Ratings Achievement: Achieved #1 ratings for the first time in station history (Arbitron 12+, P/F18-49, P/F25-54).
Education
Some College (No Degree) - Mathematics Education
West Liberty University | West Liberty, WV
Skills
- Microsoft Office Word
- Excel
- PowerPoint
- Adobe Audition
- Photoshop
- Sound+
- Team management
- Copywriting
CORE COMPETENCIES
- Programming Leadership
- Music Scheduling & Strategy
- Digital & Social Content
- Promotions & Marketing
- Staff Coaching & Development
- FCC Compliance
- Public Service Programming
COMMUNITY INVOLVEMENT
- Alzheimer's Association
- American Foundation for Suicide Prevention
- United Way
- American Cancer Society
Timeline
Director of Quality Assurance (CHR)
iHeartMedia National Programming Group
09.2024 - 07.2026Read more
Programming Lead
iHeartMedia
09.2022 - 07.2026Read more
Program Director (WKCY-FM / WSVO)
iHeartMedia
12.2012 - 09.2022Read more
Operations Manager
Centennial Broadcasting II, LLC
03.2006 - 02.2012Read more
West Liberty University - Some College (No Degree), Mathematics Education
Read more