Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Affiliations
Timeline
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CHRISTOPHER MARSHALL

Los Angeles,CA

Summary

SENIOR CREATIVE LEADER AND STRATEGIST Pioneering and innovative Senior Creative Leader & Strategist with an award-winning track record of excellence in delivering high-impact solutions in multimedia, broadcast, digital, and print design marketing and promotional campaigns. Seamlessly lead creative and technical teams in launching linear and non-linear platform campaigns. Implement strategically agile approaches in leveraging market data and insights to win engagement from diverse audience segments. Goal-oriented project champion with expertise in tactical communications, implementing new technologies, and generating new audiences through expanding creative boundaries. Areas of expertise include: Multiplatform Content Production / Strategic Campaigns / Consumer Insights / Market Data Analysis / Creative Team Leadership/ Advertising Strategies / Inspirational Mentoring / Promotional Campaigns / Trend Identification

Overview

27
27
years of professional experience

Work History

C.E.O. & Executive Producer

ECLECTIC STORY ENTERTAINMENT, LLC
02.2023 - Current
  • Spearheaded creative development for projects, leading brainstorming sessions and guiding the team in conceptualization efforts.
  • Oversaw all aspects of pre-production, including casting, location scouting, and script revisions to ensure optimal results.
  • Collaborated closely with directors and other key personnel to develop cohesive artistic visions for each project.
  • Implemented innovative marketing strategies to maximize exposure for completed projects across various platforms.
  • Selected artists, directors and crew members to work on films, television shows and albums.
  • Planned video shoots in studio and remotely by managing production through stages to completion.
  • Developed schedules for production, editing, and duplication for timely delivery.
  • Collaborated with marketing and advertising teams to achieve successful launch of projects.
  • Evaluated scripts to identify creative strategies and resource needs.

Chief Creative Officer / Digital Content Creator

CONTENT CITIZEN
01.2017 - Current
  • Conceptualized, launched, and continue managing end-to-end operations for this award-winning freelance creative production studio
  • Consult with clients to determine vision and create innovative design approaches for advertising and entertainment brands
  • Devise solutions for clients to increase audience engagement across multiplatform promotions and campaigns.
  • Expanded professional network through active participation in industry events and conferences.
  • Developed visually appealing graphics for social media, resulting in higher engagement rates.
  • Produced high-quality video content that effectively communicated brand messaging and increased viewership.
  • Collaborated with marketing team to develop and execute successful digital campaigns, driving lead generation and conversions.
  • Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
  • Collaborated with stakeholders to define project vision and ensure alignment with business goals.
  • Drove innovation by staying current on industry trends and incorporating new ideas into design work.
  • Elevated brand recognition by implementing innovative and cohesive marketing campaigns.
  • Fostered a collaborative work environment, encouraging cross-functional teamwork to achieve project goals.
  • Enhanced client satisfaction by consistently delivering high-quality creative materials within budget and on time.

Chief Creative Officer

PIGEON ROW
01.2020 - 01.2021
  • Oversaw creative and strategic implementation on featured social content in the entertainment media sector
  • Working with studios and broadcast distributors, devised efficient creative processes across production of social features and content for properties such as Kim's Convenience, The Baroness Von Sketch Show, Blown Away, All Round Champion, TallBoyz, The Parker Andersons and Amelia Parker.

Vice President, Creative Director

BROCK & BELLE
01.2018 - 01.2020
  • Partnered with client leads in fostering outstanding client relationships through creative and conceptual thought leadership in both the Food & Beverage and Entertainment verticals
  • Led creative and production development for Maple Leaf Foods' digital agency, helping to increase consumer awareness with the MLF rebrand, as well as product positioning across the MLF master brand and subsidiary properties including: Schneiders, Greenfield Organics, Prime, Devour and Mina
  • Creatively worked with Kraft Heinz Canada to develop content streaming opportunities across their social media feeds; created social content that proved to have furthest reach and engagement with demand space (ranked #1 for 2019)
  • Built a culture of trust and inspiration by recognizing talent, passion and commitment - and motivating each team member to deliver exceptional work
  • Developed long-format content opportunities (social series) for advertisers in the F&B space, along with integrated sponsorship opportunities to be used in short format content ads.

Senior Creative Director, Brand & Client Integration

ROGERS COMMUNICATIONS INC.
01.2014 - 01.2017
  • Coordinated high impact marketing campaigns leveraging owned and paid media platforms that successfully increased customer awareness, market reach, and segment engagement
  • Guided meaningful direction and approval of positioning strategy, media opportunities, design and production of creative advertising materials to ensure alignment of brand and strategy requirements
  • Optimized results for multiple channels including TV, out-of-home, print, radio, digital, and social media campaigns
  • Increased effectiveness of sales department by devising insight-driven and audience-targeted sponsorship opportunities and client pitches
  • Reputed for winning the highest number of awards won of any individual in a single year; acknowledged by senior managers a top-performing team player.

Co-Founder & Executive Creative Director

HANK STUDIOS
01.2010 - 01.2014
  • Established creative and commercial production agency to design marketing solutions for clients including American Family Insurance, Best Buy, United Health Care and Shopify
  • Oversaw creative development and campaign execution for American Family Insurance; achieved 700% increase in product purchase by target demographic
  • Created production, marketing and PR strategies to increase revenue; achieved 50% profit increase per year
  • Increased new business $1MM in 3 years and delivered business growth for key client accounts; utilized audience insights and data-driven strategies to create multicultural marketing programs for African American and Latino consumers in the U.S.

Senior Creative Director, Client Marketing (now known as Corus Tempo)

CORUS ENTERTAINMENT INC
01.1997 - 01.2010
  • Charged with developing creative for sponsorship programs, experiential marketing, branded content campaigns, on-air and digital campaigns, and network integrations
  • Contributed to boosting revenue and attaining annual target forecasts
  • Directed a top-performing team comprised of animators, promo producers, directors, art directors, copy writers and editors
  • Led teams to execute multi-platform consumer engagement programs including stand-alone and integrated client brand-focused campaigns with original on-air and online programming opportunities
  • Successfully increased advertising opportunities for co-view audience by launching an internal production wing 'Pester Productions'
  • Initially hired as On-Air Promo Producer within YTV Canada subsidiary and integrated a high-impact marketing solution that boosted network revenues.

Education

Executive Leadership -

University of Toronto, Rotman School of Management
Toronto, ON

Bachelor of Applied Arts - Radio And Television Arts

Ryerson University
Toronto, ON
04.1994

Skills

  • Creative Vision Implementation
  • Content Development
  • Creative Direction
  • Video Production
  • On-air Promotions
  • Digital Media
  • Social Media Management
  • Team Leadership
  • Script Writing
  • Proofreading
  • Video Editing
  • Production Operations
  • Teamwork and Collaboration
  • Presentation Skills
  • Post-Production Processes
  • Production Requirements
  • Digital Video Production Process
  • Strong Graphic and Visual Sense
  • Field Production
  • Editing
  • Social Media
  • Content Production
  • Pre-Production
  • Story Development

Accomplishments

  • Selected as judge for Promax BDA awards, Canadian Marketing Awards (CMA's), and Telly Awards (2016-2019)
  • Interviewed/featured in publications including AdNews, Strategy, Agency Daily, LNGFRM, Current Artisan, Digital Marketing Magazine

Affiliations

  • Academy of Canadian Film and Television (2017 - Present)
  • International Academy of Television Arts & Sciences (Emmys) (2021 - Present)

Timeline

C.E.O. & Executive Producer

ECLECTIC STORY ENTERTAINMENT, LLC
02.2023 - Current

Chief Creative Officer

PIGEON ROW
01.2020 - 01.2021

Vice President, Creative Director

BROCK & BELLE
01.2018 - 01.2020

Chief Creative Officer / Digital Content Creator

CONTENT CITIZEN
01.2017 - Current

Senior Creative Director, Brand & Client Integration

ROGERS COMMUNICATIONS INC.
01.2014 - 01.2017

Co-Founder & Executive Creative Director

HANK STUDIOS
01.2010 - 01.2014

Senior Creative Director, Client Marketing (now known as Corus Tempo)

CORUS ENTERTAINMENT INC
01.1997 - 01.2010

Executive Leadership -

University of Toronto, Rotman School of Management

Bachelor of Applied Arts - Radio And Television Arts

Ryerson University

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