Christopher Mercado
Brooklyn,NY
Summary
Digital Marketing & Audience Technology Manager with 10+ years of experience leading audience strategy, marketing technology, campaign activation, and ad operations for Fortune 500 brands. Expertise in CDPs, DMPs, DSPs, identity resolution, audience segmentation, tag management, and campaign implementation. Known for translating complex technical concepts into business solutions, mentoring cross-functional teams, and delivering scalable audience strategies.
Overview
10
10
years of professional experience
Work History
Manager, Audience Design
Spark Foundry
11.2021 - Current
- Lead audience strategy and activation across Adobe Audience Manager, Adobe Experience Platform, LiveRamp, Treasure Data, Epsilon PeopleCloud, and Bridge.
- Design, build, and maintain audience segments supporting digital, social, and programmatic campaigns.
- Advise clients on audience strategy and activation best practices.
- Create partner destination mappings and technical documentation.
- Train cross-functional teams and simplify complex technical concepts.
- Run Weekly conversion API (CAPI) reports to ensure offline purchases.
- Supported brands including Panera Bread, Audible, Comcast, Marriott, Kimberly-Clark, Molson-Coors and Yum! Brands (KFC, Taco Bell, Pizza Hut).
Technology & Platforms Specialist
Canvas Worldwide
11.2020 - 11.2021
- Managed campaign trafficking and ad technology implementation for Heineken, Hyundai, Kia, Genesis, and Thrivent.
- Oversaw Floodlight implementation, QA, troubleshooting, and tag distribution.
- Supported trafficking automation and documented technical processes.
- Provided technical guidance to investment and strategy teams.
Omni Channel Media Trafficker
PVH
08.2018 - 11.2020
- Managed digital campaigns in Campaign Manager 360 for Nike, Van Heusen, IZOD, Speedo, Warner, and Olga.
- Implemented Floodlight tags, Salesforce Audience Studio segments, and DV360 integrations.
- Supported analytics, reporting, governance, and programmatic initiatives.
Coordinator, Tech & Ad Ops
Viacom
01.2017 - 02.2018
- Built first-party audiences in Adobe Audience Manager.
- Managed campaign trafficking and QA across Viacom brands.
- Created automated reporting and resolved pixel implementation issues.
Skills
- Adobe Experience Platform (AEP)
- Adobe Audience Manager
- Epsilon PeopleCloud
- LiveRamp
- Treasure Data
- Salesforce Audience Studio
- Campaign Manager 360
- Display & Video 360
- Meta Ads Manager
- Audience Segmentation & Activation
- Pixel & Tag Management
- Excel
- Google Sheets
- Smartsheet
- SharePoint
Timeline
Manager, Audience Design
Spark Foundry
11.2021 - Current
Technology & Platforms Specialist
Canvas Worldwide
11.2020 - 11.2021
Omni Channel Media Trafficker
PVH
08.2018 - 11.2020
Coordinator, Tech & Ad Ops
Viacom
01.2017 - 02.2018