Christopher Miller
Riverside,CA
Summary
Mentor, train & lead a proactive team to make a positive impact within the market, to ultimately increase bottom line and grow share. Share, build & learn from one another to become more efficient as a team and individuals to overcome opportunities within our career & increase brand awareness.
Spearheaded high-volume sales across multiple units with proactive and ambitious approaches. Natural leader with relationship- and team-building expertise devoted to developing staff members, acquiring new customers and closing valuable sales deals. Bringing Number+ years of accomplishment in managing Industry sales.
Overview
14
14
years of professional experience
Work History
Area Sales Manager
The Lemon Perfect
04.2024 - 12.2024
- Led regional sales strategy to increase market penetration and brand visibility.
- Developed and implemented targeted promotional campaigns to drive product awareness.
- Analyzed sales data to identify trends, enhancing forecasting accuracy and inventory management.
- Mentored and trained sales team on best practices, improving overall performance and efficiency.
- Established strong relationships with key retailers to optimize distribution channels and shelf placement.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed accounts to retain existing relationships and grow share of business.
Outside Sales Representative
FleetPride
04.2021 - 10.2023
- Developed and maintained relationships with key clients to drive sales growth.
- Conducted market research to identify new business opportunities and customer needs.
- Collaborated with internal teams to create tailored solutions for diverse client requirements.
- Delivered product presentations and demonstrations to prospective customers, enhancing engagement.
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Exceeded monthly sales targets and quotas consistently.
- Managed a large client base, consistently exceeding sales targets and contributing to overall team success.
Director of Sales
Boston Iced Tea
10.2020 - 11.2022
- Distribution Network: Negotiated favorable terms with both Kehe and UNFI distributors to allow field sales teams to provide potential customers with case deals to cultivate relationships and broaden distribution.
- Broker Management: Side by side efforts between JMB Food Sales and our leadership team to acquire distribution throughout 72 Giant Martin stores in the East BU and Aldi stores within the SoPac BU of all three core flavors.
Market Manager
Wild Tonic
06.2018 - 11.2018
- Distribution: Collaborative effort with leadership team to secure DSD distribution throughout the Southern California DSD network.
- Sales: 800% increase in revenue through newly acquired distribution network; specifically in C&G, IND and small regional natural chain stores. Cold distribution for both ALC and N/A lines within Mothers Markets, Clark’s Nutrition and Bristol Farms.
Regional Sales Manager
Vita Coco
11.2016 - 01.2018
- Distributor Management: Mentor and lead the Southern California DPSG network. Consisting of ten distribution warehouses with 189 account managers, we brought to life Perfect Store execution and brand awareness with execution.
- Team Management: Lead 18 diverse proactive individuals progressively working to better off shelf execution, VPO, ACV and building new relationships to further the reach of our business.
- Increase $ Share and revenue: Target increases based on channel IRI, distributor depletion growth and overall revenue growth of 10%.
Retail Sales Team Leader
Vita Coco
01.2014 - 11.2016
- Distributor Management: Mentor and manage 2 distributor houses in accordance with Perfect Store execution and brand values.
- Team Management: Mentor and manage 6 RSS’ throughout LA/SFV market to increase off-shelf execution. Assist in guiding them through all process’ to cultivate up and coming team leads.
- Increase $ Share %: Plan and execute with distributor partners to execute on and off shelf activity to drive awareness and sales within 52wk measurement.
Area Sales Manager
Vita Coco
03.2013 - 12.2014
- Distributor Management: Mentor and manage 3 distributor houses in accordance with Perfect Store execution and brand values.
- Trade Execution: 90% off shelf ad execution, 60% off shelf TPR execution within assigned sales territory.
- Increase $ Share %: Plan and execute with distributor partners to execute on and off shelf activity to drive awareness and sales within 52wk measurement.
Route Sales Specialist
Red Bull Distribution Company
07.2011 - 01.2013
- Market Intelligence: Observe market variances and coordinate with sales force to overcome opportunities.
- Mentor/Train: Guide and train new/existing sales force to seek absolute market dominance and exposure.
- Account Management: Develop relationships with existing/non-existing accounts to increase sales and drive customer awareness of the brand.
Account Sales Manager
Red Bull Distribution Company
10.2010 - 07.2011
- Account Management: Develop and thrive within existing and new accounts to maximize exposure and brand awareness to ultimately increase sales at 25% monthly VS. PY.
- Execution: 90% Ad execution off shelf display activity, 60% TPR execution off shelf display activity.
Education
Business Management, B.A. - A.A. Aftermarket Management
Northwood University
West Palm Beach, FL05.2008
Skills
Relationship building
Timeline
Area Sales Manager
The Lemon Perfect
04.2024 - 12.2024
Outside Sales Representative
FleetPride
04.2021 - 10.2023
Director of Sales
Boston Iced Tea
10.2020 - 11.2022
Market Manager
Wild Tonic
06.2018 - 11.2018
Regional Sales Manager
Vita Coco
11.2016 - 01.2018
Retail Sales Team Leader
Vita Coco
01.2014 - 11.2016
Area Sales Manager
Vita Coco
03.2013 - 12.2014
Route Sales Specialist
Red Bull Distribution Company
07.2011 - 01.2013
Account Sales Manager
Red Bull Distribution Company
10.2010 - 07.2011
Business Management, B.A. - A.A. Aftermarket Management
Northwood University