Summary
Overview
Work History
Education
Skills
Timeline
Generic

Christopher M. McLaughlin

Canton

Summary

Sales professional with strong track record in driving revenue growth and market expansion. Known for strategic planning, effective team leadership, and fostering high-performance cultures. Expert in client relationship management, negotiation, and delivering results in dynamic environments. Adaptable and reliable, excelling in collaborative settings to meet evolving business needs.

Overview

22
22
years of professional experience

Work History

Sales Director, Midwest Region

Teads
01.2022 - Current
  • Increased average revenue across assigned accounts by 233% per year in the first three (3) years.
  • Generated news sales leads that resulted in nine (9) new clients to the Teads brand.
  • Successfully launched 50+ multi-channel advertising campaigns across CTV, OLV, display and social media delivering business outcomes inclusive of consumer attention, store traffic, ROAS, brand lift and website engagement.
  • Collaborated with marketing on the development and strategic launch of new products based marketplace demand.
  • Managed a portfolio of 27 clients achieving an 86% retention rate by delivering strategic insights, innovative media solutions, data driven optimizations and exceptional customer service.
  • Developed a streamlined storytelling process for client proposals including strategy, insights, solutions and measurement plans.

SVP, Planning Director (Cadillac)

Carat
01.2020 - 10.2021
  • Launched an audience first strategy for Cadillac resulting in more efficient audience reach and more effective frequency control among luxury vehicle intenders.
  • Implemented an enhanced diversity initiative for General Motors aimed at increased spend against diverse audiences and diverse owned media partners.
  • Led the development and activation for the launch of the 2021 Cadillac Escalade and all-new 2022 Cadillac LYRIQ.
  • Managed a team of 25+ direct and indirect reports across strategy, planning, activation and analytics.
  • Developed a new planning strategy and process that was rolled out across all GM brands as part of a new audience first engagement process.

SVP, Director, Decision Sciences/Analytics (UM Central Region Clients)

Universal McCann
03.2019 - 12.2019
  • Managed the measurement and optimization strategy for Rocket Mortgage, Aldi, TGI Friday’s and Michigan Economic Development Corporation.
  • Sold in IPG’s Business Optimization Learning Tool (BOLT) to Aldi providing the client with real time media performance, insight, competitive actions and media mix modeling results.
  • Managed a cross-team development of an advanced analytical model providing Rocket Mortgage with a creative KPI that measured and influenced creative optimization strategy.

SVP, Media Director, (Jeep)

Universal McCann
07.2017 - 03.2019
  • Managed the media strategy, plan development, investment and campaign analysis for the Jeep brand.
  • Led an internal task force assigned with analyzing and executing TV attribution across all FCA brands.
  • Oversaw the media launch for the Jeep Cherokee and Wrangler brands resulting in a 33% increase in sales.
  • Collaborated with FCA’s data solutions team on the development of a modeling process to forecast sales based on media and website outcomes.

VP, Associate Media Director, Portfolio Management (Ram)

Universal McCann
03.2016 - 07.2017
  • Managed the day-to-day planning for all Ram truck media plans.
  • Overhauled the media strategy for Ram by shifting focus to performance media resulting in a 22% increase in sales and #2 market share in the large truck segment.
  • Member of the task force assigned to developing a media mix model for all FCA brands resulting in an 11% efficiency growth in 2017.
  • Managed the optimization of Ram’s integrated sponsorship strategy resulting in a 34% decrease in investment and 13% increase in media value.

VP, Associate Director, Decision Sciences/Analytics (FCA Corporate)

Universal McCann
07.2015 - 03.2016
  • Managed the onboarding process for FCA’s advanced analytical partners including IAS, Millward Brown, Adometry and Oracle.
  • Redeveloped the reporting and optimization process across all FCA brands shifting the focus from media observations to communication insights.
  • Launched FCA’s viewability platform inclusive of reporting and optimization strategies.

VP, Associate Media Director (JetBlue, Airbnb and MOO.com)

Mediahub/Mullen
05.2012 - 05.2015
  • Managed the day-to-day planning and local market strategy for JetBlue Airlines, Airbnb and MOO.com.
  • Successfully pitched and secured over $24MM in new business for Mediahub.
  • Drove social innovation through the development of the first ever short film that aired on national TV after being directed through Twitter and filmed by our audience on Vine.
  • Launched the first ever live online game show for JetBlue Getaways resulting in an increase in brand favorability and consumers linking Getaways with JetBlue.

VP, Associate Media Director (Jeep)

Universal McCann
01.2010 - 05.2012
  • Managed the day-to-day planning and performance evaluation for the Jeep national brand.
  • Created and managed a holistic planning environment merging offline and online planning into a single function.
  • Successfully launched the Jeep Grand Cherokee exceeding launch objectives including favorable opinion, brand consideration and market share.
  • Facilitated the strategic brand partnership between Jeep and Call of Duty to revive the brands appeal to the millennial audience resulting in a 40% increase in sales to our primary target.
  • Launched the Jeep Compass aimed at bringing youth back into the brand resulting in an increase in sales of 11% YoY and decrease the buyers average age by five years.

Media Supervisor (Chrysler Group LLC - Jeep Brand)

PHD
05.2008 - 01.2010

Sr. Media Planner / Assistant Media Planner (Lincoln MKX, Lincoln Mark LT, Lincoln MKS and Lincoln Dealers)

Mediaedge:CIA / Team Detroit
04.2006 - 05.2008

Account Associate (Arby’s)

Doner Advertising Agency
03.2003 - 04.2004

Education

Master of Business Administration -

Wayne State University
Detroit, MI
05.2005

Bachelor of Business Administration - Marketing, General Business and Economics

Western Michigan University
Kalamazoo, MI
12.2001

Skills

  • Sales strategies
  • Networking and relationship building
  • Presentations and public speaking
  • Goals and performance
  • Sales expertise
  • Sales presentations
  • Sales pipeline management
  • Strategic alliances

Timeline

Sales Director, Midwest Region

Teads
01.2022 - Current

SVP, Planning Director (Cadillac)

Carat
01.2020 - 10.2021

SVP, Director, Decision Sciences/Analytics (UM Central Region Clients)

Universal McCann
03.2019 - 12.2019

SVP, Media Director, (Jeep)

Universal McCann
07.2017 - 03.2019

VP, Associate Media Director, Portfolio Management (Ram)

Universal McCann
03.2016 - 07.2017

VP, Associate Director, Decision Sciences/Analytics (FCA Corporate)

Universal McCann
07.2015 - 03.2016

VP, Associate Media Director (JetBlue, Airbnb and MOO.com)

Mediahub/Mullen
05.2012 - 05.2015

VP, Associate Media Director (Jeep)

Universal McCann
01.2010 - 05.2012

Media Supervisor (Chrysler Group LLC - Jeep Brand)

PHD
05.2008 - 01.2010

Sr. Media Planner / Assistant Media Planner (Lincoln MKX, Lincoln Mark LT, Lincoln MKS and Lincoln Dealers)

Mediaedge:CIA / Team Detroit
04.2006 - 05.2008

Account Associate (Arby’s)

Doner Advertising Agency
03.2003 - 04.2004

Bachelor of Business Administration - Marketing, General Business and Economics

Western Michigan University

Master of Business Administration -

Wayne State University

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