Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance.
Overview
7
7
years of professional experience
Work History
Digital Marketing Manager
CJN Digital Consulting (Freelance)
07.2021 - Current
Providing freelance marketing services to clients specializing in: Paid ad account management and optimization, Search Engine Optimization, Business profile management, Social Media Management
Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
SEM Team Manager
Malone Media Group
08.2018 - 07.2021
Manage digital advertising for up to 40 accounts across several platforms including Google, Facebook, and LinkedIn
Achieved project deadlines consistently by closely monitoring progress and proactively addressing any potential roadblocks.
Extensive experience building and optimizing digital advertising campaigns
Working with live inventory feeds to produce dynamic Facebook and Google ads to provide an engaging experience for the target audience
Devising targeting strategy for various platforms to ensure advertising is reaching the target audience to generate highly qualified traffic.
Led employee relations through effective communication, coaching, training, and development.
Cultivated positive, productive team environments, resolving conflicts quickly.
Administered monthly and annual reviews to direct reports and set clear and measurable goals, action plans, and follow-up procedures.
Social Media Manager
Found Me Online
07.2017 - 08.2018
Perform website audits, on page cleanup, and maintenance
Website setup and design assistance
Search engine optimization and PPC management
Build, optimize, and manage social media accounts.
Social Media Manager & Digital Marketing Strategist at Freelance Social Media Manager & Digital Marketing StrategistSocial Media Manager & Digital Marketing Strategist at Freelance Social Media Manager & Digital Marketing Strategist