Christopher Nowell

Mentor and lead a high-performing sales team at Up With Paper, fostering professional development and driving strategic execution across key channels. Successfully increased international sales by 40% through targeted market expansion and distributor engagement. Achieved significant account penetration with major national retailers including Kroger, Meijer, and Dollar General, strengthening brand presence and fueling sustained revenue growth. Generated a 35% annual revenue boost by securing strategic partnerships with major retailers, including Kroger and Target.

• Expanded sales coverage by recruiting and onboarding new sales representatives, resulting in increased account acquisition and incremental revenue growth across key markets.
• Developed and implemented a tracking process for inventory and customer credits, improving accuracy, accountability, and cross-departmental visibility.
  Mentored the Key Accounts team on effective pricing strategies and advanced sales techniques, driving improved margin performance and customer engagement.
  
• Led the successful implementation of a new ERP system, streamlining operations across sales, inventory management, warehousing, and budget tracking for enhanced efficiency and scalability.
  
• Strengthened sales infrastructure and reporting, aligning cross-functional teams to deliver consistent, data-driven results and support company-wide growth initiatives.
  
• Key Customers: Target, Kroger, Meijer, Dollar General, Cracker Barrel, TJX, The Fresh Market

Led national and international sales efforts for both brick-and-mortar and eCommerce channels, driving $37M in annual revenue. Played a key role in expanding market share, developing private label products, and building a top-performing sales team. Partnered with internal and external stakeholders to implement strategic sales and marketing initiatives that consistently exceeded performance goals.

• Led national and international sales efforts for both brick-and-mortar and eCommerce channels, driving $37M in annual revenue
• Played a key role in expanding market share, developing private label products, and building a top-performing sales team
• Partnered with internal and external stakeholders to implement strategic sales and marketing initiatives that consistently exceeded performance goals
• Managed $37M in annual revenue, expanding market share by 25%
• Grew Increased private-label product sales by $6.4M, launching 14+ new products
• Built and developed a team of 30+ Outside Sales Representatives, with 94% of team members surpassing sales targets through effective hiring and training initiatives
• Customers worked with: Walmart, Target, Kroger, HEB, Gabes, Meijer, Walgreens, CVS, Dollar Tree, Family Dollar, Big Lots, Dollar General, Burlington, Menards, Mid-States, Woolworth Mexico, Target Mexico, Walmart Canada, Amazon

Led sales efforts for retail and industrial accounts, managing over $10M in gross annual revenue. Played a critical role in expanding the customer base, growing private label partnerships, and driving profit margins by optimizing account performance. Focused on data-driven strategies and relationship management to secure consistent growth and deliver measurable results.

• Led sales efforts for retail and industrial accounts, managing over $10M in gross annual revenue
• Played a critical role in expanding the customer base, growing private label partnerships, and driving profit margins by optimizing account performance
• Focused on data-driven strategies and relationship management to secure consistent growth and deliver measurable results
• Grew Meijer's private-label business by 35%, increasing revenue from $3M to $4M YoY
• Boosted Walmart account revenue 114%, from $1.4M to $3M through private label expansion with two items
• Managed $10M in gross annual revenue, optimizing P&L performance
• Optimized P&L performance by managing 4+ private label accounts with major retail partners, including Walmart, Family Dollar, and Dollar General
• Customers Worked with: Walmart, Family Dollar, Dollar General, Walgreens, ACE Hardware, and Meijer

Led omnichannel sales and marketing efforts for 24+ retail accounts, including Amazon, Target, Walmart, and Home Depot, with a focus on expanding sales channels and increasing profitability. Played a key role in driving revenue growth and establishing long-term partnerships by developing and executing strategic sales initiatives.

• Led omnichannel sales and marketing efforts for 24+ retail accounts, including Amazon, Target, Walmart, and Home Depot, with a focus on expanding sales channels and increasing profitability
• Played a key role in driving revenue growth and establishing long-term partnerships by developing and executing strategic sales initiatives
• Increased Food, Drug & Discount sales channel revenue from $6.5M to $8M, achieving a 20%+ EBITDA by strategically driving volume growth while maintaining cost controls
• Boosted sales of Prang-branded products by 114%, ensuring product distribution across 5,100+ Walgreens, Rite Aid, and Meijer stores nationwide
• Elevated total sales from food, drug and discount channels from $11.3M to $13.6M by implementing a comprehensive omnichannel sales strategy that emphasized customer satisfaction and operational efficiency
• Customers Worked with: Walmart, Target, Kroger, Albertsons, WinCo, HEB, Gabe's, Spartan Nash, Wakefern, Wegmans, Meijer, Walgreens, CVS, Rite Aid, Dollar Tree, Family Dollar, Big Lots, Dollar General, Burlington, Menards, Home Depot, Lowes, Office Depot, Staples

• Led an infantry team in combat operations, including providing tactical guidance
• Effective decision-maker in high-pressure environments
• Patrolled high-security areas and allowed restricted area access for authorized personnel
• Organized and led physical fitness training programs for the unit to ensure Marines maintain optimal physical readiness for combat operations