Christopher Oettinger
Lakeville,MN
Summary
Well rounded, forward thinking, and results oriented person looking to apply energetic sales capabilities in the marketing, sales, and business management arena. Valued by customers for consistent follow through and a caring, passionate demeanor. Highly accomplished and innovative individual with experience in expanding existing accounts, boosting profits, building brands, and achieving personal goals above corporate expectations. Results-driven Sales Manager bringing 25+ years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives. Inspiring manager with extensive experience in Health and Wellness product industries and 15 years of experience in leadership roles. Skilled at decreasing downtime and spending while increasing sales and customer satisfaction. Organized and dedicated to streamlining procedures. Resourceful and resilient Director systematic about pursuing revenue opportunities and capturing new business with multifaceted strategies. Driven to always be improving numbers and driving business forward. Born connector and leader with proven analytical abilities and clear understanding of CPG industry customers. Resourceful and resilient Sales Director systematic about pursuing revenue opportunities and capturing new business with multifaceted strategies. Driven to always be improving numbers and driving business forward. Born connector and leader with proven analytical abilities and clear understanding of CPG industry customers.
Overview
29
29
years of professional experience
Work History
Director of Sales
Glanbia Performance Nutrition
Chicago , IL
2018.11 - Current
- Assisted in developing long-term strategic objectives for the organization's overall success.
- Hired and motivated high-performing sales team achieving over $[Amount] in new sales per year.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Developed and recommended product positioning, packaging and pricing strategies to produce highest possible long-term market share.
- Maintained sales volume and selling price by keeping current with supply and demand.
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Facilitated and delivered presentations for account-specific meetings and conference calls.
- Supported sales team members to drive growth and development.
- Developed and implemented sales strategies to maximize revenue growth.
- Estimated sales volume and profit for current and new products.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
- Built relationships with customers and industry professionals to establish long-term business growth.
Director of Sales
Kainos Acquisition Corp. d/b/a Slimfast & HNS
West Palm Beach , FL
2015.01 - 2018.10
- Responsible for over $40M in sales on the Slimfast brand, $5M on the HNS (Supplement Side)
- Entrepreneurial mindset rebuilding a brand from the ground up
- Formulate and execute pricing, programs, incentives, and strategies, and marketing that deliver company goals and objectives
- Drive and manage distribution performance versus budget
- Successfully relaunching a brand, managing all broker and customer relationships in assigned accounts, Kroger, Meijer, Super Valu, Target, Walgreens, Hy-Vee
- Lead our convenience store initiative.
Director of Sales - Matador
Jack Link Beef Jerky
Minneapolis , MN
2014.08 - 2014.12
- Responsible for $150M in Sales
- Managed the relationship between JLBJ and Frito Lay, our distribution partner
- Managed five direct reports with national territories, growing the business 17%
- Successfully launched three new product nationally that contributed $2.5M to revenue bottom line.
Director - National Account Sales - Cytosport/Muscle Milk
Cytosport Inc.
Benicia , CA
2012.05 - 2014.08
- Delivered consistent growth and built sales 33% to over $2M annually while increasing profitability
- Conduct quarterly sales meetings encompassing six distributors in 13 states to communicate sales and marketing objectives
- Formulate and execute distributor pricing, programs, incentives, and strategies that deliver company goals and objectives
- Monitor and manage distributors performance versus budget
- Successfully launched five new brands in territory that contributed $175K to revenue bottom line.
National Account Business Manager
Schwann’s Consumer Brands
Bloomington , MN
2011.11 - 2012.05
- Managed high-profile territory, generating new business and maximizing existing account sales for over 25 accounts
- Utilized sales talent to cultivate relationships, expand customer base, and maximize accounts sales
- Managed each account's trade budget and spending
- Managed our broker partners to deliver seamless accounts management.
Senior National Account Sales Manager
Pepsi Cola North America
Purchase , NY
1994.09 - 2011.02
- Increased revenue and distribution by calling on accounts, working with field managers, sales people and suppliers
- Identified, planned, and executed several promotional tie-ins that generated profits for both the company and customer
- Demonstrated skills in building relationship and customer loyalty in highly competitive markets
- Supervised the development of 5 sales professionals with annual sales of $12M, and an increase of 11% over 4 years
- Held a variety of sales and management roles in my 17 year Pepsi career.
Education
B.A. Communications -
UNIVERSITY OF MINNESOTA
Skills
- Client Relationship Management
- Sales Leadership and Training
- Sales Strategy Development
- Revenue Growth
- Profitability Optimization
- Sales Reporting
- Revenue Forecasting
- Competitive Analysis
- Sales Presentations
Technical Experience
- Windows
- HTML
- Excel
- Word
- Publisher
- Power Point
- Outlook
Knowledge And Skills
- Market research and financial analysis
- Territory Management & growth
- Customer to business and B2B liaison
- Negotiations and contract expertise
- Account relationship management
- Brand building expertise
- Business marketing promotions
- E-Commerce
- Nielson and IRI expertise
- Forecasting and inventory control
- Full P&L respnsibility
Affiliations
- Golf, Basketball, Hockey, Pickleball, Working Out
- The Outdoors, walking, hiking
- Coaching youth sports
References
References available upon request.
Timeline
Director of Sales
Glanbia Performance Nutrition
2018.11 - Current
Director of Sales
Kainos Acquisition Corp. d/b/a Slimfast & HNS
2015.01 - 2018.10
Director of Sales - Matador
Jack Link Beef Jerky
2014.08 - 2014.12
Director - National Account Sales - Cytosport/Muscle Milk
Cytosport Inc.
2012.05 - 2014.08
National Account Business Manager
Schwann’s Consumer Brands
2011.11 - 2012.05
Senior National Account Sales Manager
Pepsi Cola North America
1994.09 - 2011.02
B.A. Communications -
UNIVERSITY OF MINNESOTA
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